Set the promotion theme and main products to participate in the exhibition: each exhibition will have a theme, and decide the small theme of our exhibition around the big theme of the exhibition, and select the products and businesses that need to be promoted and promoted at the exhibition according to the theme.

Second, the construction and production of the booth

In the exhibition, the level of booth production directly affects the steps of visitors to stop. Therefore, booth production is a must for all exhibitors. Specifically, the construction of the booth includes:

Booth design: make three-dimensional renderings of the exhibition area, including the decoration of the exhibition area, the display of exhibits, all kinds of furniture, the display of exhibits, lighting equipment, advertising light box materials, electronic video equipment, computers and other items.

Feel the rationality of cinema layout, the effect of color matching, the feeling of lighting and the convenience of serving exhibitors from the renderings.

Design and production of backboard: The design of backboard should reflect bright style and temperament, and use bright colors.

Display in the booth: There should also be a water dispenser for pedestrians to drink and some chairs for pedestrians to rest.

Third, the production of promotional products.

Production of promotional film: If there is a big screen on the scene, a promotional film with the theme image should be produced.

Brochure production: provide it to exhibitors. Brochures should introduce related products and businesses in the form of pictures and texts. 16K illustration without binding.

Production of leaflets: put them on the booth in the exhibition area for those who are interested in further negotiations to know in detail.

Production of exhibition board content: provide publicity materials and pictures for the background board.

The production of computer broadcast content: it can be the broadcast of propaganda film or the on-site operation display.

Four. Selection and training of personnel before implementation

Exhibitors should be composed of two parts: selecting a group of girls with good image and temperament as etiquette greeters; A group of skilled professionals can answer customers' inquiries and questions on the spot.

Exhibitor training: First, conduct basic business training for etiquette personnel, so that the guide can have a general understanding of the theme and content of the exhibition, as well as the basic situation of exhibitors' main products and business; The second is to provide basic etiquette training for professionals, so that they can behave appropriately and generously at the scene.

First, rational layout

It is necessary to assign tasks according to the ability of all exhibitors, and then determine logistics personnel, information collectors, liaison officers, etc. , and arrange the corresponding person for each position, clear priorities. Quiet and orderly. Every position can cooperate well.

Second, the site layout

For some cases where the exhibition area is small and there are many exhibitors, it is necessary to arrange personnel to maintain the order of the exhibition site in time. Therefore, it is necessary to register some exhibitors to arrange the venue before the exhibition.

Third, a unified response.

The principle of the exhibition is a unified response, and there must be no cases where the relevant personnel have different calibers. This will not only lead to customer dissatisfaction, but also affect the reputation of the enterprise. If misunderstanding is caused by carelessness, it needs to be explained in time and different countermeasures for different dealers need to be prepared in advance.

Because the exhibition is fast food, the exhibition time is limited. It usually takes two to three days to enter the exhibition. Many enterprises or individuals are attending exhibitions for the first time, especially the bare booths. They can only know a general process according to the exhibitor's manual, but they are completely unclear about the specific booth construction process.

1. Go to the designated place to go through the erection procedures, such as construction permit and vehicle license plate, according to the time specified in the exhibition.

2. After entering the exhibition hall to find the booth, first lay the floor such as carpet platform.

3.？ After the ground laying is completed, the main structure of the exhibition frame will be assembled and installed, usually starting from the back plate.

4.？ After the installation of the main structure is completed, install various display tools.

5.？ After the main body is built, wiring and lighting equipment can be installed.

6.？ After the main body and display tools are completed, you can install artists and paint.

7.？ After the general structure and exhibition tools are installed, customers can start to arrange the exhibits, generally following the order of first up and then down, first high and then low, first inside and then outside, so as to avoid the futility of illegal operation.

8.？ After the exhibits are arranged, the lighting should be checked in time and adjusted to the best state of the exhibits.

For the unified management of the exhibition hall, builders are usually arranged to build it three days before the exhibition. It is worth noting that the exhibition hall usually provides 10 hours for the builder to build every day. If the builder needs to work overtime, he must apply to the exhibition site management office on the same day and pay overtime according to the regulations of the exhibition hall.

The construction of the booth is a short process, but before building the booth, as exhibitors and builders, we must master the relevant exhibition materials from all aspects, master the arrangement of the exhibition time, make full use of the time and turn the drawings into entities. So as to provide exhibitors with more stage for external publicity.

Preliminary planning of exhibition scheme:

1)? Make exhibition planning from the scale, time, place, professional level and target market of the exhibition;

2)? Contact the exhibition organizer or agency to obtain preliminary information;

3)? Select a site;

4)? Understand the payment form, consider the exchange rate fluctuation, and decide the financial plan.

2. Preparation of exhibits and related materials:

1)? Select and prepare products for exhibition;

2)? Making product manuals and exhibition brochures;

3. Determine the exhibition schedule and advance payment:

1)? Determine the travel plan of the exhibition;

2)? Determine the exhibition design company;

3)? Determine the time required for booth design;

4)? Prepaid exhibition venue and other service fees;

If it is a standard booth, Articles 2 and 3 can be omitted.

4. Determine the design scheme of the booth;

5. Prepare the documents needed for the exhibition and take the transportation to the destination;

6. Check the exhibition site or venue;

7. Consult the freight forwarder to ensure that all delivered items arrive safely;

8. Instruct the transport contractor to transport the goods to the meeting place;

9. Contact the booth builder to make sure everything is ready;

10. Contact the representative of the exhibition organizer and inform the communication method;

1 1. Ensure that all items have been delivered;

12. Check the leased equipment and all supplies to understand their functions;

13. Make a final decision on all activities;

14. Determine the booth and start organizing the construction;

15. Make the final communication with the company's exhibitors before the exhibition starts;

16. Matters needing attention during the exhibition;

1)? Arrive at your booth before the opening;

2)? Make an appointment for next year's venue as soon as possible after field observation;

3)? Record the situation and requirements of each visiting customer in detail;

4)? Don't make promises on the spot for uncertain product demand. You should report to the headquarters in time and give a reasonable answer. Once you say yes? Must be completed on time and with good quality;

5)? Make a briefing on the daily situation and inform the employees;

6)? Feed back potential business opportunities and customer information to the company every day for timely processing and reply.

Exhibitor

(1) Exhibitors need to get the exhibitor badge of the real-name registration system before going online.

(2) During the development period, exhibitors should enter the venue half an hour (or one hour) earlier than the audience through the photo access control system.

(3) When entering the venue for the first time, the exhibitor will provide a badge and stand in front of the entrance guard so that the staff can get a big photo.

(4) When entering the venue repeatedly, the exhibitor needs to provide his badge again, and the staff can verify whether he is himself or not through the first photo taken.

(5) It is recommended that exhibitors wear badges throughout the exhibition.

audience

(1) The audience enters the registration area and gets the real-name registration system badge.

(2) In order to enter the exhibition separately from the exhibitors, the audience needs to enter the exhibition after the exhibitors enter the exhibition.

(6) When entering the stadium for the first time, the audience will provide their badges and stand in front of the entrance guard, so that the staff can close their heads.

(7) When entering the stadium repeatedly, the audience should provide their badges again, and the staff can verify whether they are themselves through the first photo taken.

(3) It is suggested that the audience wear their badges throughout the exhibition.