E-commerce operation summary report 1

Time flies, time flies, and the three-month customer service internship period has passed in a blink of an eye. Looking back on the past three months, I came to work in an e-commerce customer service company. I have made a lot of growth and progress, and there are also many places that need to be strengthened. In order to sort out the work during the internship and better meet the next stage of work, I made the following internship summary.

First, the cultivation of professional knowledge.

As a customer service, of course, you must have a good understanding and familiarity with your company's products in order to do this position well. So in the first month of internship, I was already familiar with the products and participated in the professional training of customer service. During the training, I not only learned the basic operation of our company's e-commerce background, but also improved my professional knowledge of customer service positions. Besides, I have done a lot of work and preparation in my spare time. When I have nothing to do, I like to learn all kinds of professional skills about customer service and expand my knowledge of e-commerce operation in our company.

Second, the cultivation of service consciousness.

As a customer service, you should not only have excellent professional knowledge, but also have a good sense of service. There are many customers. In fact, while they are looking at the products, they are also looking at the service and attitude of our customer service staff. If our products are very good, customers will ask questions, but they will be ignored by our customer service staff and have a bad attitude, so it is very likely that they will not place an order. There may even be a series of problems such as complaints. Therefore, the service attitude of customer service staff is actually very important. During my internship, I paid close attention to this problem. I have always been patient and considerate, no matter whether I face customers with many problems or very troublesome customers.

Three. Areas to be strengthened

In my past internship, I felt that I didn't do well enough in dealing with my colleagues. Because in the past few days, I have had conflicts with many colleagues and I am not very satisfied with my colleagues. Therefore, I reflected on myself and felt that many problems were caused by myself. Therefore, in the future work days, I must correct my temperament, try my best to understand and tolerate my colleagues, get along with my colleagues in a friendly way, and strengthen communication and contact with my colleagues.

The internship period has passed. Facing my future career development, I have a clear direction and am ready to work in the company for a long time. I believe I can get better and better and work harder.

E-commerce operation summary report II

Comparative analysis of industry data (TOP 10)

1 Overall, compared with Ali International, China Manufacturing Network is a slightly less competitive platform. In terms of exposure, it is easy to reach the standard of TOP 10. However, judging from the inquiry data, there is still a certain gap with TOP 10.

China Manufacturing Network is a platform with relatively small traffic, and the top ten is doing well, with 90 to 100 queries per month, and the rest is almost 50. And our monthly inquiry is 2 1.

According to the communication with the account manager of China Manufacturing Network, Shanghai Bangmao Industrial Co., Ltd. and Shanghai Anmai Machinery Equipment Co., Ltd., the top two stores in the industry, are actually controlled by one company, and the total monthly inquiry volume of these two stores has reached 190. It is understood that these two stores purchase about 300,000 services on China Manufacturing Online every year.

4 In terms of exposure, the average monthly exposure of TOP 10 stores is 654.38+10,000 to 200,000, and the calculated average daily exposure is 3,846 to 6,923.

(According to the calculation of 30 days per month, 4 Sundays are removed, that is, 26 working days). According to the data obtained from our experiment, it is no problem to maintain the average daily exposure at around 3500. Therefore, no matter what the exposure quality is, it is no problem to maintain it at TOP 10 in terms of quantity alone.

But in terms of the number of visits, there is a big gap. Even after Huang Rui and I started to operate, the daily average flow rate hovered around 30, and occasionally there were 75 94 and 163 data in a few days. The average monthly flow of the industry is between 2000 and 5000, and the average daily flow is between 76- 192.

We have done a good job in product information quality, with four-star products accounting for 100% and four-and-a-half-star products accounting for 73.82%, which is better than the TOP 10 data. (May be related to the quantity of products)

7 Product quantity, maximum 4000, minimum 800. As of today's data of 20 16.8.5, our product quantity is 9 15. Because uploading a product every day can maintain a certain exposure (according to experiments, uploading 30 to 50 products every day can maintain about 3500 exposure), it is suggested to raise the upper limit of the product to 2000 first. If you add the modified product information, you should keep it above 50.

There are 200 multi-image products, so it is recommended to use multi-image products as much as possible when uploading new products. According to my experiment last week, after using multi-image products, even uploading the same photo repeatedly can improve the ranking of product natural search. At the same time, the number of photos in our product information is not complete, and most of them only have one picture. Whether it is Alibaba International Station or China Manufacturing Network, the quantity and quality of pictures are the key factors. It is suggested to enrich and improve the product picture information.

Two experiments and conclusions

Whether it is e-commerce or Internet products, statistically speaking, it is a funnel model, exposure, click and transformation, so the first step is definitely to enhance exposure. Since I took over the store operation of China Manufacturing Network, my main job is to improve the exposure, so I conducted two experiments during the operation.

Experiment 1: Enrich and modify commodity information and observe the changes of natural search ranking.

Experiment 2, upload the number of products and observe the change of exposure.

Experiment 1: Enrich and modify commodity information and observe the changes of natural search ranking.

I selected several products for product optimization testing.

Among them, XCMG official manufacturer XS 223 JE 22-ton roller vibrator was originally ranked as 10 on the third page (30 per page), and the result of optimization was that the 27th ranking on the second page rose by 13.

XXCMG XD 142 Compactor

The initial ranking was optimized after about six or seven pages, and the third page was promoted to the first place, and the ranking rose by dozens of ps: the situation of each search ranking was different.

The main optimization methods are as follows

1 Increase the number of custom attributes

2 upload more pictures

3 fixed changes have been made to the text information at the end.

Draw a conclusion:

1 The ranking order of online search made in China is updated in real time, and each search will be ranked according to the product situation.

I think the main reason for the rise in the ranking is that more pictures have been uploaded. There is only one picture in the product information, so I uploaded the same picture three times. In spite of this, I still achieved the result of rising in the ranking.

Experiment 2, upload the number of products and observe the change of exposure.

The first job I took over was to optimize the product from four stars to four and a half stars, with about 100 modifications. Then suddenly one day, the exposure soared to more than 6000, and I began to find that there was actually an index similar to the activity of shops, which had a great impact on the exposure of shops. Later, products were uploaded and a lot of products were optimized. It reached more than 6000 on July 26th. Later, due to the two-day holiday, China Manufacturing Network did not operate, and it happened to be the weekend, and the exposure was reduced to more than 1 000. In these two days, the experiment of uploading the quantity of goods was carried out, and the exposure returned to around 3000, reaching 6429 on August 3.

The conclusion is that the number of new or modified products uploaded every day remains above 50, which can keep exposure.

A little idea of operation

1 exposure promotion is the first step, and then the conversion rate from exposure to click should be improved.

Personally, I think the reason why the click rate is not high may be related to the style of the picture. Whether it is China Manufacturing Network or Alibaba International Station, most of the pictures on the home page are based on the factory area, which is very grounded. Moreover, our picture style has a feeling of renderings, which may be an influencing factor of low click volume.

2 About Alibaba International Station

In terms of exposure, the main gap between us and the industry TOP 10 is P4P. The natural exposure of our 2800 data has exceeded the average 2400 of TOP 10. Moreover, natural search only accounts for a quarter of the total exposure, and there is not much room for improvement without credit data. P4P is the main problem, and the gap with industry TOP 10 exceeds 15000. And this is also the main gap between us and TOP 10. Therefore, it is suggested to pay more attention to P4P, on the one hand, optimize words, on the other hand, increase the daily average cost. Or we can let everyone learn some P4P knowledge, discuss and learn from each other, which may lead to faster learning and better results. Because I mainly do net in China, I haven't done P4P in depth, so I dare not say anything else.

E-commerce operation summary report 3

Time flies, time flies, and the three-month customer service internship period has passed in a blink of an eye. Looking back on the past three months, I came to work in an e-commerce customer service company. I have made a lot of growth and progress, and there are also many places that need to be strengthened. In order to sort out the work during the internship and better meet the next stage of work, I made the following internship summary.

First, the cultivation of professional knowledge.

As a customer service, of course, you must have a good understanding and familiarity with your company's products in order to do this position well. So in the first month of internship, I was already familiar with the products and participated in the professional training of customer service. During the training, I not only learned the basic operation of our company's e-commerce background, but also improved my professional knowledge of customer service positions. Besides, I have done a lot of work and preparation in my spare time. When I have nothing to do, I like to learn all kinds of professional skills about customer service and expand my knowledge of e-commerce operation in the company.

Second, the cultivation of service consciousness.

As a customer service, you should not only have excellent professional knowledge, but also have a good sense of service. There are many customers. In fact, while they are looking at the products, they are also looking at the service and attitude of our customer service staff. If our products are very good, customers will ask questions, but they will be ignored by our customer service staff and have a bad attitude, so it is very likely that they will not place an order. There may even be a series of problems such as complaints. Therefore, the service attitude of customer service staff is actually very important. During my internship, I paid close attention to this problem. I have always been patient and considerate, no matter whether I face customers with many problems or very troublesome customers.

Three. Areas to be strengthened

In my past internship, I felt that I didn't do well enough in dealing with my colleagues. Because in the past few days, I have had conflicts with many colleagues and I am not very satisfied with my colleagues. Therefore, I reflected on myself and felt that many problems were caused by myself. Therefore, in the future work days, I must correct my temperament, try my best to understand and tolerate my colleagues, get along with my colleagues in a friendly way, and strengthen communication and contact with my colleagues.

The internship period has passed. Facing my future career development, I have a clear direction and am ready to work in the company for a long time. I believe I can get better and better and work harder.

E-commerce operation summary report 4

Time flies, and in a blink of an eye, the intern lives. During my internship, I always maintain a positive, proactive and rigorous working attitude, abide by the company's rules and regulations, and learn with an open mind. I am also fortunate to have the guidance and guidance of department leaders and the help of my colleagues. Understand the specific knowledge in website operation and expand the professional knowledge. It laid a solid foundation for normal work in the future. From the aspect of personal development, the work style as a social person and the important role of professional knowledge in the work process should have the greatest influence on me. Because these are all aspects that I haven't touched in school, I will talk about my knowledge and experience in this field during my internship in the report.

Internship is a necessary experience for every college student. It enables us to understand the society in practice and learn a lot of knowledge that we can't learn in class. It has benefited a lot, broadened our horizons, increased our knowledge and laid a solid foundation for us to move further into society in the future.

First, the internship summary

June 5438+last year 10, I signed an internship agreement with Beijing Hualian Guangzhou Branch and went to Beijing Hualian Guangzhou Branch for an internship. As an operation specialist, the company established and operated a comprehensive supermarket website in China in cooperation with Beijing Hualian Guangzhou Branch on the basis of in-depth understanding of the characteristics of traditional supermarket industry and new Internet enterprises. From 2x 65438+ 10 month 17 to 2x 3 1 5 month, the period is 5 months. In this internship, I made full use of the knowledge I learned at school and the platform technology of Beijing Hualian Guangzhou Branch. Under the guidance of the website operation manager, he is independently responsible for the company's website operation, such as content construction, page improvement, content optimization, keyword screening, search engine optimization, implementation of various website promotion methods, exchange of website advertisements and friendly links, website traffic monitoring and analysis, website member packaging and daily update and maintenance in the later period. During this period, the website traffic is stable and running normally. Our working hours are from 9 am to 6 pm, and we have an hour and a half lunch at noon.

Second, the internship content

1. Responsible for the operation and maintenance of website content construction, design, optimization, promotion and tracking;

2. Responsible for the daily maintenance of website content collection, writing, editing, expansion and publishing;

3. Be responsible for the formulation and implementation of website search engine optimization, and realize the good ranking of the website on Baidu and other major search engines;

4. According to the website operation process and specifications, ensure the good operation of the website, check and update the website channel content daily, and collect, integrate and edit information;

Third, internship always

Through this internship, I really realized the transformation from theory to practice, exercised my practical ability, and at the same time made me realize the gap between myself and real professionals. In my opinion, what we have done has benefited a lot, but in the eyes of professional e-commerce, it is only the skin of seo technology and does not go deep into the core. These works are only the foreshadowing of the real works later, and they are a necessary process. During the half-year internship, I saw my lack of professional knowledge and gained experience, which will be of great help to my future work. After this internship, I also improved my professional level. I will strive for greater progress in my future work.

I learned something in this internship, which will play a very important role in my future life. First of all, attitude is everything, we must be meticulous and proactive in our work, and we must abide by the company's rules and regulations when we go to work on time; Of course, as a newcomer, we should keep learning, and ask the manager and colleagues in time if we don't understand or can't; Be diligent in thinking, be sure to be diligent in thinking, constantly improve working methods and improve work efficiency. The daily work of the company will be more complicated, and it will be very boring in a few days, that is, you need to think more and constantly find ways to improve your working methods, improve work efficiency and reduce the time needed for work.

Below I will divide my internship into five aspects: content construction, page improvement, search engine optimization, daily update and website promotion.

1, content construction

Website content construction is not only an act of inspiration creation, but also a process of rational thinking. Each industry has its own specific products/services, and the content of the website should be set around the core business of the industry. According to the company's own characteristics, the characteristics of related industries and the actual needs of users, under the guidance of Zhongsou platform and the website operation manager, all the contents in the China supermarket website were changed from the external chain to the internal chain, and then the content was filled according to the shortcomings of the website, and the product display, product classification, graphic information and so on were added to the website page. Finally, the existing content of the website is optimized, so that the content essentially reflects the relevant knowledge and allows users to learn and experience from it.

2. The page is perfect

Perfecting the content of the website means adding relevant information to the website at any time. Only by constantly improving the services provided by the portal can we continuously meet the needs of users. According to the operation process of the website, we mainly do the following operations: refer to the mature websites in the industry, set the website header and footer, make bottom navigation, improve other pages of the website, arrange and adjust the website structure, design the visual image of the website, and add interactivity and advertising space. Guide users to visit, improve the user experience, let customers find the information they need quickly or let users who come to the website find what they need immediately.

3. Search engine optimization

4. Daily update

During the internship, everything is operated around website promotion. The purpose of promotion is to let more people know about your website, enhance brand awareness, increase website traffic and users, enhance transformation and increase sales. In terms of website promotion, website operation managers often say that "there is no best, only the most suitable promotion". Therefore, it is the implementation of various free website promotion methods in the internship process. Main promotion methods: Baidu assists in product promotion (Post Bar, Blog, Know, Baidu), optimizes search engines, logs in search engines, writes soft articles, promotes instant chat tools, posts in forums, writes blogs, promotes emails, logs in navigation websites, establishes friendly links with other websites, exchanges advertisements, joins online advertising alliance, and creates new network events.

E-commerce operation summary report 5

From February 23, another student in this class and I entered the same unit for internship. The internship unit is a self-employed e-commerce foreign trade company. Different from other students' internships, they went to work in an enterprise, while we went to work in another school. Because the company works in a foreign trade school and the environment is not bad, the place where we work is still full of the atmosphere of campus student days.

We contacted this internship before the Spring Festival, so after a long period of brewing, repeated interviews were finally finalized. It is really because of the hard-won work that we cherish this opportunity and use this platform to express ourselves and test our abilities in all aspects.

We are an e-commerce company, belonging to the e-commerce and Internet industries, which is very compatible with our major. Our main international business can be said to be a very professional internship. My job is English product editor. My main work contents are e-commerce platform, Alibaba operation, order processing, product editing and description, and so on. This position requires flexibility in handling daily work, which is quite challenging. I am willing to try challenging work myself, and the working atmosphere here is very good, because its team is led by the younger generation, and most of its colleagues are about our age. A young team believes that this potential development is infinite. Because young and invincible.

E-commerce is the general trend of development, and we are the first e-commerce graduates, so we are facing a great test, because the general trend is not necessarily your own development direction, so we should be particularly careful when choosing and deciding this matter. In those days when we first entered the company, we should try our best to adapt to the changes in environment and roles from school to the company. Although I still work in the campus environment, the company is a company after all, and we must abide by the regulations, so we must change our mentality and gradually integrate into the company as a social person and an employee. Fortunately, our colleagues in the company warmly welcomed us to join the team.

We were all assigned to two old colleagues. First of all, we follow the research slowly. It's super good to take my colleagues, patiently teach me this and that, and also take me to meet my colleagues in other departments, so all departments know about our two interns.

The next day, we officially entered the work. Learn platform operation, understand the skills and knowledge needed for the position of product editor, and understand what we need to do for this position. In order to let us know the company faster, the company not only appointed a tutor to teach us, but also arranged for us to participate in the induction training and talk about the corresponding work, so that we can get into the state faster. There are not many people in the company, and everyone has more things to do. We need to clear our minds and master the right methods as soon as possible in order to do things well.

In the first week of internship, we just got a general understanding of the work. As for how to finish the work efficiently, it will take time to prove. I believe we can get into shape soon.

E-commerce operation summary report 6

Practical purpose

Before graduation, through a period of internship, you can have a systematic understanding of the knowledge of this major and have a deeper understanding. I also hope that I can have a better psychological preparation for my future work during my internship, don't be at a loss about what kind of work I want to choose in the future, and understand my future work plan.

Practical content

1. Training

At the beginning, we had a three-day basic training to understand the rules and regulations of the company where we work and the basic process of work. On the first day, I learned some rules and regulations of the company and got familiar with the working environment and colleagues of the company. The next day, I learned about the relevant rules and processes of online auction, became familiar with the product uploading methods of several websites with relatively large visits, and designed a targeted "self-introduction" or "about me", which should have the characteristics of different websites and personal characteristics. It is important to reflect the company's products and attract customers. The third day is the last day of basic training. Start to apply for an account and upload products. At this stage, we should pay attention to how to upload products, how to publicize and how to fight, so as to attract more customers, and also pay attention to the choice of stores. The products are different, and the uploaded stores are different. Only by going to the right store will there be more patrons and customers will have orders. Basically, the three-day training room is hard, because we have to explore and understand. The team leader who leads us can only talk about some basic things. The real thing still depends on our practice, so that we can master the skills we should master.

2. Two-month internship (that is, my work experience)

The two-month internship period is mainly divided into two stages.

The first stage: Understand and consolidate the training knowledge. In the first half of the month, as newcomers, we were in a hurry, because we only knew the methods of uploading products and communicating with customers during training, and there was a difference when we really started communicating with customers. The key is that we have just started and are not familiar with many things. In order to adapt ourselves to the working environment quickly, we have also tried our best to increase the workload. There are a certain number of customers in the accounts that contact our customers, so there will be after-sales customer service questions and questions asked by old customers. In a word, at work, I am as busy as a bee here and as busy as a bee there, making a mess. Often scolded. I'm still a little wronged and depressed. I feel that I will graduate soon, and I can't even do this basic work well. What should I do in the future? But fortunately, my brother who took us is patient and careful, and will give us serious guidance, which makes me very happy. He will also tell us some methods of uploading products quickly and the skills of chatting with multiple customers. Soon, I got used to this busy and fulfilling work.

The second stage: the rest of the time, mainly to improve performance. After we were familiar with the basic operation, the manager gave us the corresponding account number, which means that there are no old customers and we need to find them ourselves. The first week is the hardest, because of the new correspondence account, we have to constantly upload products, and we have to be in the right place at the right time. Only by seizing the favorable opportunity will there be more visits and customers. Uploaded products need to have their own characteristics and need to be organized into their own things. So I was often busy late at that time. Moreover, our working hours are very long, from 1 1 am to 12/pm. If we meet difficult customers, we are often busy until 1 am, so we are a little tired. But it's okay, just physically and mentally. After this time, I have a certain number of customers, and I am not so tired, but my work is more complicated. We should not only communicate with customers who are interested in buying, but also handle the after-sales service and deal with related matters with the dispatching department. I think I should be an immortal Xiao Qiang. I've always been in good spirits and my work is going well. But thanks to my brother's patient guidance, I can adapt to this job more quickly and do it well.

This is a simple experience of my work, simple and substantial, from which I learned a lot.