1. In the current era of financial planning, the competition in financial services has changed from intra-industry competition based on products in the past to cross-industry competition with diversified customer needs. Consumers' financial needs must start with people's overall risk planning. Although the fields of financial planning include investment channels such as banks, insurance, securities and real estate, insurance is the most basic, effective and perfect risk planning tool from the perspective of customers' personal risk planning. After planning the basic core issues such as birth, old age, illness, death, disability, retirement and education, it will be a better financial service concept to put the remaining money in other investment channels such as banks, securities and real estate.
2. At present, there are different financial planner qualification certification systems in the market. Life insurance planning is a planning tool for personal risks and the core part of financial planning. Life insurance includes not only life insurance, but also health insurance and endowment insurance. Different from other financial products, insurance products are characterized by their complexity and professionalism. To use insurance products as a service tool for financial planning, it is necessary to have a comprehensive understanding and integration of the nature and characteristics of life insurance products and the external environment of the policies involved, so as to provide customers with quality planning services.
3. This qualification is a life insurance industry standardized qualification certificate initiated, promoted, participated and recognized by the China Insurance Regulatory Commission and developed by the team authorized by insurance association of china to issue qualification certificates; The knowledge content system is constructed by experts from all aspects of the industry, which shows its authority compared with other certification systems.
4. From the end of 2002, the project editorial committee spent more than three years, cooperating with more than 300 experts from insurance supervision system, industry companies and universities to rewrite the teaching materials. The content of the textbook combines the basic theory and knowledge of international life insurance and advanced industry experience, and focuses on creating a set of certification knowledge platform with standardization, systematization, specialization, localization and practicality in the domestic humanistic policy and regulation environment and development process. Under the strict control of CIRC and industry experts, the content and quality of teaching materials and exams are the basis for establishing qualification brands. They are the most authoritative life insurance knowledge system in the society at present, and the connotation, breadth and depth of the knowledge system and actual operation of the life insurance industry itself are beyond the reach of other fields.
5. The gold content of qualification items is reflected in the fairness and justice of qualification examination. In order to reflect the fairness and justice of the examination, the CIRC has formulated a strict examination management process and system, implemented unified standards, unified textbooks, unified propositions and unified examination management, and the qualification certificates were uniformly issued by the insurance association of china authorized by the CIRC. In terms of proposition, dozens of experts from supervision, industry and colleges also check the test questions, which reflects the systematicness, standardization, practicality and pertinence of the test questions. Examination is a means, and lifelong learning is the purpose of examination participants.
6. The cost of the qualification examination is suitable for the domestic consumption level. At present, the financial planning qualification certification courses on the market or the examination fees abroad are relatively high, and the examination fees for life insurance practitioners' qualification examinations are reasonable in comparison. The examination fee for each subject is 260 yuan, including the textbook fee, mailing fee and certificate fee for the first registration.
7. At present, "China Life Financial Planner" mainly focuses on exams, supplemented by training courses. Candidates can make appropriate and flexible study arrangements according to their own time and ability within three years, and obtain qualifications after passing the examination. The exam is self-taught, and candidates can also participate in pre-test training courses recognized by the editorial board.