The choice of website domain name is often ignored by many people. When choosing a domain name, many people often start with the company name or company trademark. This choice is understandable, but if we can combine the industries or products we are engaged in and some keywords to be optimized in the future, the effect will naturally be better. For example, the company I work for is building a Shanghai website, and the domain name of the company's website was later registered by our company when the cn domain name was rectified. We attach importance to the network among joyweb characters. Compared with Baidu, we can think that Google or Yahoo knows English better.
The more important point of domain name selection is that, if possible, Com domain name is definitely the first choice, then. Org, if the first two websites are not optimized, Cn is also a good choice for seo. However, it should be noted that if you choose a cn domain name, you need to take photos for filing according to national regulations, and there is no way to analyze the domain name that has not been successfully filed yet.
Second, a stable server.
Nowadays, many small companies are promoting Shanghai Ze information at low prices. We suggest that you also choose the products of large hosting providers for seo, because optimization is related to the effect of website optimization and direct user experience.
First, the stability of the website host. Facts have proved many times that the instability of the host will greatly reduce the optimization effect and the weight will drop to K station. Because search spiders can visit your website hundreds of times a day, even if the server is down 10 minutes, search engines can find it. Once or twice, search engines can understand and forgive. If the host is unstable for a long time, Baidu word segmentation algorithm will explain it in detail, and the weight will naturally not go, and the optimization effect has been achieved.
Second, website security protection. Nowadays, website security problems are hard to prevent, and selling black chains seems to be another industry extended by hackers. This point has been stated in "We should strengthen the data security prevention of websites with rampant black chains", so server security cannot be ignored. Well-known server providers have relatively complete security protection facilities, which developed earlier in foreign countries, and hundreds of thousands or even millions of hardware firewalls and gigabit black hole equipment are beyond the reach of small companies. Therefore,
T-shirt fashion T-shirt III. Website access speed. Google has repeatedly publicly stated that the speed of website access is an important indicator to measure the quality of the website. From this guess, Baidu should be the same. Because the ultimate goal of search engines is to be close to the customer experience, a website with slow opening speed will not be liked by visitors, and search engines will naturally not like it.
Fourth, if you can use an independent IP host, configure an independent IP, because optimization will attract the attention of search engines and will not be unnecessarily disturbed. I will write another article about the role that independent IP hosts can play in optimization in the near future, so please pay attention.
Third, high-quality originality.
No search engine doesn't like original content, but there are too few real original content, hydraulic cylinder, so search engines have reached the point of being hungry for originality. My SEO point of view is that there is no enemy, no enemy, no enemy and no essence. But many people don't understand the principle of website optimization, and think that as long as the website is updated, search spiders will definitely like to patronize. However, this is not the case. I once did an experiment. Copy about 10 to the company website every day. In the first half of the month, our website snapshot was updated almost every day. But later, due to seo, the snapshot was no longer updated, and there was a snapshot back file. Later, it was found that some of the contents included were also deleted by Baidu.
Later, a similar situation occurred in pseudo original, and we tried it. Based on this, after a preliminary judgment, I come to the conclusion that the search engine, especially its own judgment mechanism, initially thought that your website was updated every day, so it also gave you a snapshot update. However, after several weeks of observation on the optimization of the two websites, I feel that the quality of the articles is not high, and even plagiarism is suspected, so it is reasonable not to include them, and even the right can be reduced.
Another thing that can't be ignored in originality is the relevance of the article. Take our company's website as an example. Our company specializes in website construction. Because we are located in Shanghai and lubricate the pump manually, more than 90% of our original articles are written around two key words: "Shanghai website construction" or "Shanghai website construction company". When we published these two words, we added the link to our website, which can be regarded as an internal chain of website optimization. Practice has proved that this effect is very good. Another advantage of this is that the article will be reprinted after being included, and others will copy the links together when reprinting, so that in the long run, one-way links will increase.
Fourth, reasonable contact.
There is no doubt about the importance of links, especially those imported in one direction. However, as long as there are links, the weight of the website cannot be steadily improved. The key is to have high-quality and reasonably distributed links. We have a customer,% E5% 8c% 97% E4% BA% AC% E7% BD% 91%E7% AB% 99% E4%. The website went online for two or three months, just in time for Google pr update, and it rose from 0 to 5 at once, while our company's own website took two years to reach 4. Comparative analysis shows that many links imported from our customers' websites have PR values above 4, and some websites import from 5 or even 6. Thus, at least the import of links has become an important part of measuring the weight given to a website by Google.
Links are very important, and reasonable links are more important. After long-term and in-depth research, we found that the reasonable link distribution is mainly reflected in the following aspects:
First, the link resources are reasonable, that is, all kinds of links must be available, but there is a certain emphasis. Now there are abundant link resources, such as blogs, forums, corporate websites and so on. The rational allocation of link resources means that the external links of your website appear on the above resources as balanced as possible, not just forums or blogs. Because if the link resources are single, the search engine will think that you are cheating, thus belittling your website.
Second, the diversity of link methods. This can be said in a very general way, which requires both direct domain name links and anchor text links; Links should not use the same keywords. Second, there must be various keywords. There should be point-to-point links, three-way cross links and unilateral import links. Only when the link methods are rich and colorful can search engines think that your website is rich in imported links and there is no suspicion of cheating.
Third, the regularity of link frequency. Rushing for success by hook or by crook is the "deadly enemy" of website optimization. Oil mist lubrication system, many people have exhausted various methods to get it, and even take risks. I won't go into it here. The regularity of link frequency is that the increase and update of the number of links conform to the normal law. For example, it is reasonable and normal to add one or two external chains every day, but one day is 100.
Website optimization is not difficult. It is difficult for seo to find a suitable method and do it persistently. Deeply understand and grasp the above four points, and persist in doing it with your heart. I believe that in the near future, you can also become an expert.