Analysis of beauty salon industry. If you are now studying the beauty salon industry, you can actually ask yourself whether you like this industry and whether you can stick to it. If you still want to stick to it, you can look at the following analysis of the beauty salon industry.
Analysis of Beauty Salon Industry 1 1 Present Situation of Beauty Salon Industry
The beauty and hairdressing industry started in the mid-1980s, and its real development began in the mid-1990s. Take the beauty salon as an example. In the late 1980s and early 1990s, most beauty salons were just "family workshops" in the dormitory of family members in the community. One or two beds, several bottles of massage cream and skin care lotion constitute the whole process of "beauty care". In the mid-1990s, family workshops gradually walked out of dormitory buildings and began to appear in street shops as professional beauty salons, thus the beauty salon industry became a new private economic form in the tertiary industry.
At present, the beauty and hairdressing products industry is divided into two categories: professional line and daily chemical line because of the different characteristics of operation, sales and service. Professional line, commonly known as beauty salon line, refers to the sales channels of beauty salons, barbershops, foot baths and beauty shops. The products of this kind of enterprises cover a wide range, and the quantity is large and complete, usually including beauty, hairdressing, fitness, foot bath, health care products and so on. A brand usually has hundreds of varieties, and upstream enterprises provide sales, technical guidance and comprehensive after-sales service, such as Guangzhou Peptineng and Guangdong kiya. Another kind of daily chemical line refers to enterprises whose products are exclusively sold through mass channels such as shopping malls, supermarkets, specialty stores and convenience stores. The product structure and system are relatively simple, lacking after-sales service, but the sales volume is large. Such as Shenzhen Little Nurse, Beijing Dabao, Guangzhou Yaqian and Procter & Gamble Olay.
2, beauty salons and supplies industry overview
(1) The business area is generally small: small and medium-sized shops are the mainstream in the beauty and hairdressing industry, among which small beauty and hairdressing shops below 50 square meters account for 65.04% of the total; Small and medium-sized beauty salons with 50- 100 square meters account for 24.12% of the total; 100 square meters or more beauty salons only account for10.84% of the total;
(2) Private economy is the main economic attribute: among various economic types, private economy accounts for the largest proportion, reaching 87.13%;
(3) Give priority to the traditional mode of operation: in the mode of operation, the proportion of independent investment and employment is 85.09%; Partnership investment accounts for10.7%; Only 4.2% are modern management modes such as chain and franchise;
(4) The business premises are mainly leased: nationwide, the business premises of beauty salons are mainly leased, accounting for 89.7%; Self-owned property and self-purchase accounted for 9.5%;
(5) The beauty and hairdressing industry is dominated by single stores, with small and medium-sized stores as the mainstream, accounting for 83.6%, and only 16.4% has more than one branch. Small beauty salons below 50 square meters account for 65.04% of the total, small and medium-sized beauty salons between 50- 100 square meters account for 24. 12% of the total, and beauty salons above 100 square meters only account for 10.84% of the total. The number of newly opened stores in the last five years accounted for 78% of the total;
(6) The beauty salon industry is a service industry with small production and big market. The average number of employees in each store in China is 5.8, which is directly proportional to the business area and scale.
3. Operating status
The overall operating efficiency of the beauty salon industry is good: from the beauty salons surveyed, in recent years, 49.6% of the shops are profitable, 38.6% are flat, and only 10.6% is at a loss, indicating that the overall operating situation of the industry is still good. However, this situation is changing, and the loss-making beauty salons have gradually reached more than 30%;
The beauty salon industry is at a medium good level compared with the tertiary industry such as catering, entertainment and health care: from the four cities (Beijing, Shanghai, Guangzhou and Harbin) surveyed, beauty salon operators generally believe that their operating conditions are at a medium good level compared with the tertiary industry such as catering, entertainment and health care, with neither obvious advantages nor obvious disadvantages.
4. Employment rate
(1) There are as many as120,000 employees in beauty salons: there are more than150,000 employees in the country, of which 85% are owned by individuals;
(2) The beauty and hairdressing industry is a dual employment market, with almost 50% local employees and 50% foreign employees;
(3) The beauty salon industry is dominated by female employees: the survey shows that the sex ratio of the beauty salon industry is 23.6: 76.4;
(4) The beauty and hairdressing industry is a youth industry: the average age of employees is 25.5 years old, including 24.6 in first-class cities, 24.43 in second-class cities, 25.92 in third-class cities and 25.25 in county-level cities;
(5) The education level of employees in the beauty and hairdressing industry is slightly lower: junior high school or below accounts for 38.07%, senior high school/technical secondary school accounts for 50.2%, and junior college or above only accounts for1.7%. The per capita employment time is very short, only 4.8 years.
(6) As can be seen from the above, the beauty and hairdressing industry in China is now in a period of rapid market development, and it is a growth industry with complete competition. In the last five years alone, the number of newly opened stores accounted for 78% of the total. The proportion of beauty salon industry in GDP, the proportion in tertiary industry and the proportion of employed population in tertiary industry are increasing. This rapid development of the beauty salon industry shows that this industry belongs to the sunrise industry, and it is a new service industry with less investment, low entry threshold and absolute advantage of private capital. It is also a typical youth industry, and it is the most powerful employment channel for absorbing new labor and re-employment of unemployed people.
College students with severe employment change their mentality and learn beauty salon.
In recent years, under the severe employment situation in China, the employment problem of college graduates has become one of the top social problems in China, and the employment pressure faced by college graduates is self-evident. However, opportunities and challenges coexist. As a sunrise industry, the beauty salon and makeup industry has attracted the attention of a large number of job seekers.
In 2008, there were 5.59 million college graduates nationwide, and it is expected that this number will exceed 6 million in 2009, so the employment of colleges and universities is facing a severe test. Affected by the financial crisis, the employment situation in 2009 became more severe, and fresh graduates turned their attention to the beauty salons and cosmetics industries. Beauty industry belongs to sunrise industry, with rich denotation and great elasticity of job supply and demand, which is a huge driving force for employment.
In the process of choosing a job, college students should first choose a suitable industry. As a sunrise industry, the beauty industry is an industry with strong demand. From the analysis of the present situation of beauty salons and cosmetics industry, we can see that the hardware and software conditions of this industry are very exciting. I believe that it will be a wise choice for fresh graduates to choose to enter this industry.
First, the present situation of beauty industry:
As far as the current industry development is concerned, China's beauty salon and makeup industry has actually formed a comprehensive service circulation industry in eight fields, including beauty salons, cosmetics, beauty equipment, education and training, professional media, professional exhibitions and marketing, forming a good development prospect and space for the industry.
1. Development overview and trend
Basic situation of the industry
(1) The total number of employees in China's beauty and hairdressing industry is about 1 1.2 million, which is one of the industries with the largest number of employees in the "tertiary industry".
(2) There are about153 ~ 20,000 urban beauty institutions in China.
(3) The total operating income of the national urban beauty and hairdressing industry1.68-400 million yuan.
(4) There are 32 beauty salons per 10,000 urban residents in China, and the average number of employees in each beauty salon is 5% to 1.
(5) The average annual salary of each beauty salon employee in cities and towns in China is 1 ~ 1.6 million yuan, which is slightly higher than the average salary of all kinds of employees in China.
(6) The proportion of beauty and hairdressing industry in the national GDP is 1 ~ 80%.
(7) The proportion of the beauty industry in the output value of the tertiary industry is 5% to 2 1%.
(8) The average monthly expenditure of urban population on hairdressing is 2 1 ~ 33 yuan/month.
From the basic situation of the industry, we can see that the beauty and hairdressing industry is a fully competitive growth industry, a sunrise industry with considerable development space, broad industrial extension, rich connotation and strong elasticity of supply and demand, and has broad industrial macro prospects. By 2006, the number of employees in the beauty and hairdressing industry had increased from 1.2 million at the beginning of the reform and opening up to more than 1.6 million, and the demand for personnel in the beauty and hairdressing industry was increasing.
2. Industry status
More and more attention has been paid to beauty salons and cosmetics industries, and the focus of the country's employment expansion is on the tertiary industry. It is natural for the emerging beauty, hairdressing and makeup industry in the tertiary industry to get more preferential policies and support. In addition to the state's attention to beauty salons and cosmetics industry, the long-term cultivation and rehabilitation of the industry have also made beauty salons and cosmetics industry recognized by the society. This industry is a noble cause of discovering beauty, cultivating beauty and creating beauty. The elites in beauty salons and makeup industries have also changed from artisans to art creators!
3. Beauty industry welfare
For any profession, salary and welfare is a sensitive topic and a focus topic, and beauty salons and cosmetics industries are no exception. In recent years, the beauty salon and make-up industry has a good development momentum, the vocational training and education of beauty salon and make-up are developed, and the income of employees in the beauty salon and make-up industry has increased. The treatment of employees has clear norms. For example, Guangzhou has a system of "basic salary+subsidy+attendance award+commission", Shenyang pays social insurance for employees, and Xi 'an has a system of "basic salary+attendance award (or meal supplement)+grade (in the form of professional qualifications such as beautician, hairdresser, assistant, store manager and tutor)+commission", which can be enjoyed by employees of standardized large beauty salons. )
2. How to enter the beauty salon and makeup industry?
The strong development momentum of beauty salons and makeup industries has attracted more and more fresh graduates to join this industry. At the critical moment when graduates choose jobs, they need employment services provided by professional institutions and people. Cezanne Hairdressing and Makeup School, which focuses on training beauticians, hairdressers, makeup artists and stylists, gives the following suggestions on how to enter the hairdressing and makeup industry:
1. Adjust self-employment mentality and participate in vocational training in beauty salons.
Beauty salon and makeup industry is a practice-oriented industry, and excellent beauty salon and makeup technology is the foundation of practitioners. Participating in vocational training in beauty salons is conducive to improving the quality of personnel and ensuring the benign development of beauty salons. Modern competitive society also emphasizes the importance of "professional" ability more and more, and also recognizes the importance of training in the beauty industry, that is, devoting yourself to professional training in beauty salons, where you can find various professional beauty training schools and corresponding courses, such as beauty, hairdressing, makeup, manicure, health care, aromatherapy and so on. You can browse the telephone number 0451-81977123 to learn about beauty, hairdressing, makeup and other majors. "Cezanne Hairdressing and Beauty School" will strive to build its own professional competitiveness and make you go further and more stable in your future career.
2. Interest is the most important, and interest is the best teacher.
Cultivate interest in the beauty salon and makeup industry. When interest and work are organically combined, personal motivation will be greatly enhanced. Many times, graduates actually don't know what they are really interested in. Only by actually contacting them can we know what they really think. Beauty salon and makeup industry is a cause of discovering beauty, cultivating beauty and creating beauty. In fact, dealing with beautiful things is a very pleasing thing. When you are interested in the beauty salon industry, you will be more motivated in your future work.
The ability to speak and express is very important.
Face to face with customers is one of the characteristics of practitioners in the beauty salon and makeup industry. Good presentation and presentation skills can build trust in customers. Being able to face customers confidently, naturally recommend the business of one's own company and convey the information of trust to customers is an essential ability for a professional beauty salon and makeup talent. I am confident to introduce our services and products to customers, which is also the premise and basis for further negotiations with customers. Cezanne Hairdressing & Cosmetic School has a special employment department leader, that is, a workplace consultant, who has a comprehensive summary of the abilities and qualities you must have to enter the hairdressing & cosmetic industry and the corresponding promotion methods, and some confusion in the workplace can also help you get answers. A person's self-confidence comes from his continuous learning and enterprising. Only by constantly improving your desire for knowledge can you make your career smoother.
4. Lay an image foundation for entering the beauty salon and makeup industry.
To a great extent, this practitioner is one of the image representatives of beauty salons, companies and hair salons, building bridges with customers and conveying beautiful culture, business philosophy and technical guidance. Good external image can lay a good foundation in this industry. Usually, you should do skin care with your heart and learn to make up and decorate yourself. In practice, you can not only change your external image, but also gradually understand the methods of skin care, beauty, modeling and image design.
A journey of a thousand miles begins with a single step, and everything has a process. Sometimes what is really valuable is not necessarily the final result, but the experience and mental journey in the process are the most important. Don't aim too high, you can start from the basics, listen more and learn more, and reap what you sow. I believe you can succeed.
Three. Listen to the opinions of experts.
Yan xiuzhen
President of China Beauty Salon Association, General Representative of China, the world hairdressing organization, and Editor-in-Chief of Beauty Salon magazine.
President Yan believes that through these years' development, the beauty and hairdressing industry in China has indeed undergone great changes, from simple haircuts to three series of haircuts, hair accessories and hair care, from hairdressing to beauty, to makeup, SPA and image design. The industry has undergone considerable changes in both connotation and extension. In the 1990s, international beauty salons made such an assertion: 2 1 The beauty salon center of the century will be in China; In recent years, the rapid development of beauty salons in China is gradually turning this assertion into reality.
Experts predict that the overall scale of the beauty industry will surpass any other industry and become the largest social industry in this century.
To sum up, after a new round of "reshuffle period", the beauty, hairdressing and makeup industry in China is welcoming the vast number of graduate job seekers with a brand-new look.
Cezanne Hairdressing & Cosmetic School believes that as long as all job seekers adjust their mentality, stick to their dreams, choose appropriate job-seeking channels and believe in their dreams, they will certainly be able to take their own career path and realize their dreams!
Analysis of beauty salon industry II. Is there a future in studying beauty salons?
First, the platform is very important.
Whether it's going to school or a beauty salon, it's ok, but the school time is longer, and many of them are also allocated. If you go to a beauty salon, it's a new one. It's easier to learn things, and it's especially fast. Moreover, they are generally taught by teachers, and their development prospects are better. After opening a store for a long time, colleagues usually teach or give technical guidance, but you already have many old colleagues, so the development prospect is not so good.
Second, improve yourself.
Most people who have come into contact with beauty salons are very temperamental, and pay more attention to their gfd and manners, which are taught when they study, because customers who go to beauty salons generally have a certain economic foundation, and you can learn a lot while communicating with them, which will broaden your horizons.
Is there a future in studying beauty salons?
Third, learn technology.
All the skills you have learned are your own. People who haven't touched it may think it's simple. In fact, basic skills are very important. Skills, techniques and strength all depend on daily practice. It was difficult at first, but it will be fine after learning. In addition to the above, you should also know about health care and beauty, so that you will believe you when introducing customers.
Fourth, wages.
I think everyone is more concerned about salary. After all, we want to earn more money, and at the same time we want to learn something. It may not be very high at first, but after we really learn to work, the salary is still ok. Generally, it is the basic salary plus commission, and many of them are included.
Is there a future in studying beauty salons?
Five, will do management.
Can do management. Many of these jobs are started by beauticians, because many beauty salon owners don't know much about beauty and will ask people to help them manage them. Of course, the salaries of these positions are considerable and easy.
Sixth, good employment.
At present, this industry is very short of people, and many places can't recruit people. Almost all beauty salons recruit people, and the more experienced this industry is, the more popular it is. Therefore, it is very easy to find a job, and there is no need to worry about unemployment. A beautician is a particularly decent profession.
Be your own boss. Many people who have worked in beauty salons have opened their own stores because they know better and the profits of beauty salons are considerable. After learning technology and management, I am fully capable of opening a beauty salon, and now family-style beauty salons are very popular, so I don't need to invest too much in starting my own business.