20 17 county e-commerce annual work summary-our county attaches great importance to e-commerce, county leaders actively promote, towns (streets) actively coordinate, and the county's e-commerce work has achieved certain results. The report reads as follows:
I. Organizational construction
The staff of the county e-commerce work leading group office has been in place and is working normally. Each town (street) has set up an e-commerce work leading group headed by the main leaders of the town (street). The leading group held a meeting to study and deploy e-commerce related work, and made clear that the leaders in charge were responsible for e-commerce work.
Second, e-commerce training
The Bureau of Commerce and the Agricultural Cadre School jointly organized e-commerce training, with 12 classes and over 200 people trained12.
E-commerce schools and e-commerce service stations have been established in XX town, XX town, XX town and other places, and e-commerce application training has been held, with about 800 participants.
Third, e-commerce exhibition creation
On xx, X month, a provincial-level e-commerce demonstration county has been established (the Provincial Department of Commerce has issued a document), and there are two provincial-level e-commerce demonstration villages in the county, namely XX village in XX town and XX village in XX town. At present, there are 14 villages listed in the e-commerce demonstration village cultivation plan, and the creation work is progressing in an orderly manner. At present, there are about 1000 e-commerce households in the county, including 363 households in XX town, which mainly sell agricultural special products such as hairy crabs, lobsters, turtles, rice, water chestnut, gorgon euryales and goat milk. The sales mode is mainly C2C/B2C/O2O. In 20 17 years, the county's e-commerce sales were about1200 million yuan. Kans cosmetics e-commerce delivery base is located in Zhuba industrial concentration area, with a daily delivery of about 20,000 orders. We are considering using the existing platform and talent advantages to sell agricultural products and cultivate e-commerce talents.
Fourth, platform construction.
There are two independent platforms in our county (xx loves to eat aquatic products, and xx buys and delivers immediately), and other e-commerce companies mainly open stores on platforms such as xx, xxxx, xx and xxx. Xx Green Food Co., Ltd. (xxxx Agricultural Products Cooperative) has registered the trademark of "Cai He", passed the quality certification, and began to sell organic rice in xxxx on 20 17 10. It is planned to establish its own corporate culture and e-commerce platform to promote the development of enterprises and promote the sales of related agricultural products. Recently, the Bureau of Commerce reached a cooperation agreement with Nanjing Boding Technology Co., Ltd. and recently settled in XX.
In the form of attracting investment, xx Town invested nearly 300,000 yuan to establish "xxxxx Agricultural Products Trading Co., Ltd." and set up an online trading platform "Happy XX, Ecological XX", which is expected to be officially put into operation at the end of July.
An e-commerce cooperative was established in XX Town, and it cooperated with xxx Information Technology Co., Ltd. through the platform of e-commerce cooperative. At the same time, it also increased its contact with xxx Park, and comprehensively expanded the scale of e-commerce marketing by using Sunshine e-commerce platform. Agricultural special products such as hairy crabs, soft-shelled turtles, water chestnuts, gordon euryales and lotus seeds sell well all over the country. Lotus leaf tea and lotus root juice are sold on xxx e-commerce platform of xxxx Technology Co., Ltd.
XX supermarket chain (Xinzhan West) has opened six supermarkets in the county, and set up 15 supply points in shops, hotels, barbershops and other places around and in some towns (streets). Relying on the mobile networking company, it has been equipped with four vans for delivery, and is preparing to register the XX e-commerce branch of the mobile networking company. With its own supermarkets and supply points, it will take online to offline to realize online and offline timely transactions.
Five, e-commerce industrial park street construction
The street is building an e-commerce industrial park (in the high-tech industrial park). The original building area is 65,438+2,000 square meters, with an investment of 5 million yuan. The industrial and commercial registration, design and bidding have been completed. After the transformation, it can accommodate 50 business households with complete supporting facilities and services. At present, it has reached an intention to settle in with 30 households.
Xx Town has built an e-commerce demonstration street in front of the XX village department. With the opportunity of the four cities' co-creation, the exterior walls of a row of houses in front of the village of XX were unified in color, and unified doors were set up, so that the online store names of XX were customized and hung up. It is planned to build an e-commerce transaction exhibition center in XX village, 150 square meters.
At present, an e-commerce street and an e-commerce industrial park are being built in XX town 1, among which the e-commerce industrial park has coordinated 30 mu of land in the concentrated area of the town. It is planned to build an e-commerce industrial park integrating processing, warehousing and online sales with e-commerce, innovate the marketing model of agricultural and sideline products, improve the visibility and economic added value of XX rice and other agricultural and sideline products, and promote the prosperity and development of the village.
Sixth, the next step
1, the e-commerce promotion policy was introduced. Guide enterprises, large farmers and urban and rural residents to develop e-commerce.
2. Cultivate and support e-commerce demonstration villages. On the basis of establishing provincial e-commerce demonstration villages, establish county-level e-commerce demonstration villages, e-commerce demonstration enterprises and demonstration households, with demonstration villages 10, demonstration enterprises 10 and demonstration households 100, which can be used as1kloc-0/project.
3. Build an e-commerce trading platform, build an e-commerce trading platform for county agricultural products, integrate county agricultural products resources, promote the adjustment of rural industrial structure through transactions, and realize strong villages and rich farmers. Encourage and guide traditional enterprises and social people to create e-commerce platforms.
4. Actively promote e-commerce industrial parks. Build e-commerce street and e-commerce base to realize e-commerce industry agglomeration.
5. Vigorously promote personnel training. Relying on county vocational education institutions and town e-commerce schools to carry out e-commerce talent training.
20 17 County Annual Work Summary II Since 20 17, the county party committee and government of xx have closely focused on the development strategy of "strong industry, leisure city and beautiful town", seized the opportunity and actively planned, taking e-commerce as an important starting point to promote economic and social transformation and upgrading, and comprehensively promoted "e-commerce for the city". In this process, we pay special attention to the development of rural e-commerce and actively cooperate with xxx, so rural xx work is at the forefront of the country. The following is a report on the e-commerce work in our county:
I. Main Work
(A) to "e-commerce for the market" as an opportunity to promote the transformation and development of traditional industries.
The atmosphere of using e-commerce in the primary, secondary and tertiary industries in our county has basically taken shape, and the degree has gradually deepened and the popularity has become wider and wider. First, industrial enterprises are widely used. More than 90% of industrial enterprises in our county 1 13 have established websites, and more than 20 of them use third-party trading platforms to sell their products. Second, the online sales of agricultural products have achieved results. A number of leading agricultural enterprises at or above the county level set up online stores on xxx, xx, xxx and other third-party trading platforms. This year, our county also cooperated with xxx, and xx Huyou was the first to sell well online. On the day of the event, nearly 8,000 pieces of huyou, about 30 tons, were sold. Holding grape promotion activities on xxxx crowdfunding platform opened the first attempt of online sales of fresh agricultural products in our county. Our county's "Changfa" brand camellia oil and "Feng Ruili" huyou fresh fruit have also been successfully listed on xx Zhoushan Commodity Exchange. Third, the business marketing model keeps pace with the times. Portal websites have been established in key shopping malls, supermarkets and professional markets in the county, and some commercial circulation enterprises have launched the "O2O" operation mode. For example, Jinbaihui Supermarket has set up its own online shopping platform for rural consumers of supermarkets and set up nine commodity distribution points in towns and villages. Farm operators have also begun to use handheld apps to expand marketing channels.
(2) Focusing on "Taobao in rural areas", the project of "e-commerce entering ten thousand villages" was promoted in an orderly manner.
In X year this year, our county signed a strategic cooperation agreement with xxxx Group for rural Taobao project, becoming one of the first batch of 12 in China and the first batch of pilot counties for rural Taobao project in xx year. On June 6th, the county-level operation center of rural Taobao and the first batch of 10 rural Taobao sites were opened at the same time. Since its opening, it has successively set a new national record for the daily turnover of a single village (more than xxx million yuan) and a single village (more than xx million yuan), ranking first in the country in terms of average transaction volume and average daily order volume in X village. Up to now, it has recruited three batches of Taobao partners, recruited 57 partners and built 57 rural xx outlets. * * * Completed more than 52,000 orders, with total sales reaching xxx million yuan. In addition, relying on the xx network of the province's postal system and the online platform of mobile APP postal shopkeepers, our county has built 68 postal rural e-commerce service outlets with village postal stations as the main body, and expanded a series of rural convenience services; Jinbaihui has also set up rural e-commerce service outlets in 10 administrative villages.
(3) With the expansion of online stores as the driving force, the establishment of the top 100 e-commerce counties was fully launched.
In xx month, our county held a promotion meeting for the creation of top 100 e-commerce counties, started the deployment and creation work, and formulated the Implementation Plan for the Creation of Top 100 e-commerce counties in xx County. Through e-commerce related knowledge popularization, entrepreneurship training and other activities, we will guide the county-wide enterprises, small and medium-sized enterprises, professional cooperatives, individual industrial and commercial households, raw material processors, large aquaculture households, young entrepreneurs and other economic entities to participate in e-commerce by opening online stores.
(D) With "smart tourism" as the core, vigorously carry out Internet marketing of county tourism.
First, the strategic cooperation with xx has been comprehensively deepened. This year, our county signed a strategic cooperation agreement with xx Company to build xx into the commanding height of "internet plus" on the edge of four provinces. Based on this, our county has compiled the development plan of e-commerce and tourism, and started the construction of county-level operation experience center and "smart cabin" of smart tourism in xx county. At the same time, strengthen cooperation with xx media, and launch electronic media broadcast in 25 universities such as Hangzhou, Ningbo and Haining, so as to create the most influential focus media field for the university market.
Second, the "internet plus" model has been fully promoted. Research and development of mobile handheld farmhouse mobile APP, opening a fast ordering channel, and 28 households have applied for shelves. The implementation of "Internet ++ITV" has pushed customized version of farmhouse information to farmhouse operators. At present, the platform has been set up, 63 pictures have been sorted out and 3 promotional videos have been shot.
Third, the construction of the website platform has been comprehensively strengthened. Use xx government service network, xx county government portal network, xx travel network and xxxx network to release tourism trends and publicize them comprehensively; Cooperate with websites such as xx, xx, xx and xxxx to further expand sales channels. Guide travel agencies, hotels and other 15 key tourism enterprises to use e-commerce to innovate their business models.
(V) Accelerate the construction of industrial agglomeration with "e-commerce in the park" as the main body.
First, guide xxxx Co., Ltd. to establish an e-commerce incubator, build a 3,860m2 office building and a 2,000m2 logistics warehouse, and settle in 20 enterprises.
The second is to introduce xxxx E-commerce Co., Ltd. and build a young online business pioneer park with an office area of 400㎡ and a storage area of 2,000 ㎡.
The third is to integrate the old factory building in Chengdong New District and rebuild the xxx e-commerce industrial park. The project has been signed and officially opened at the end of the year. At present, 15 enterprises have been recruited.
Fourth, encourage xxxx Co., Ltd. to use idle factories to build e-commerce pioneer parks. At present, the construction of the park has been completed and foreign investment is under way.
Fifth, the e-commerce industrial park project in Chengdong New District is being discussed with three investors, and a feasibility study report is being made.
(six) based on communication and logistics, improve e-commerce service facilities.
First, broadband construction has achieved remarkable results. Unify the use of the most advanced network equipment at present, build local broadband metropolitan area network and broadband unit business network, and realize gigabit full coverage of all towns and villages in the county.
The second is to achieve a breakthrough in wireless networks. Our county has achieved full coverage of 2G and 3G networks, urban areas and towns with 4G networks, and wireless WIFI coverage in core areas such as government agencies, hospitals, schools, stations, shopping centers, squares and tourist distribution centers. This year, our county also allocated more than 400,000 yuan to promote the construction of new wireless WIFI networks in key homestay villages. At present, the coverage of Changfeng Village, Nongwu Village, Xu Cun Village, Lulikeng Village and Tanghuang Village has been completed.
Third, logistics projects are promoted in an orderly manner. Xindu Logistics Center has completed 65% of the total project quantity, and it is expected to be completed and put into operation in October 20 18. Anneng Logistics Project has signed a strategic cooperation framework agreement, which will build a cargo transportation and distribution center and an automobile aftermarket service base. Fangcun Logistics Integrated Service Center and xx Fuhe Logistics Storage Integrated Service Center have passed the decision.
(7) Take the training base as the carrier, and comprehensively spread the cultivation of e-commerce talents. This year, our county issued the "Measures for the Identification of Training Bases for E-commerce Talents in xx County", and identified xx Vocational Secondary School, xx Vocational Training School and xx Jinxiu Vocational Training School as the first batch of e-commerce training bases in our county. This year, we plan to train five times and train 500 professionals. Relying on the three training bases, the relevant departments of our county have carried out various kinds of e-commerce knowledge popularization training in a targeted manner, such as: the Communist Youth League Committee has carried out 20 training sessions on rural Taobao, 1500 person-times; County Human Resources and Social Security Bureau has conducted two training sessions on rural e-commerce entrepreneurship services, with 100 people trained; The county agricultural office arranged a training fund of 200,000 yuan to carry out the second phase of handheld farmer training and trained 58 business households; The county women's Federation organized the rural surplus labor force to carry out the second phase of processing e-commerce training with 50 people. Up to now, the county has conducted 69 e-commerce knowledge popularization trainings, 1.4 million person-times, including more than 1.0 million person-times.
Second, highlight innovation work.
(1) Set a benchmark and issue the first rural e-commerce construction norms and evaluation standards in China.
The standard regulates the construction of rural e-commerce from six aspects: service function, service point construction, business coverage, partner cultivation, policy support and public support, and sets a new benchmark for the future development of rural e-commerce in China. At the same time, our county has also formulated the work manuals of Rural Taobao Work Guide for County Departments, Rural Taobao Work Guide and Its Business Coverage in the South, Rural Taobao Work Guide, Rural Taobao Partner Guide and 4+ 1, which has played a specific guiding role in the development of related work.
(B) innovative model, the establishment of village Amoy partners four-level tutorial system.
In order to improve the comprehensive quality and professional level of rural Taobao partners, our county has established a four-level tutorial system for rural Taobao partners. The leaders in charge of the county party committee and government are the county-level general tutors, the township leaders are the responsible tutors, the village leaders are the operation tutors, and the e-commerce business owners in the county are the business tutors of the partners. From the perspectives of policy support, entrepreneurial concept, resource docking and business guidance, the "3.0 growth model" is tailored for partners.
(3) Showing its elegant demeanour, xx e-commerce brand was further launched.
Our county won the title of innovation demonstration county at the second China county e-commerce summit held by xxx Group, and became one of the three demonstration counties in China. More than a dozen delegations from Inner Mongolia, Jiangxi, Sichuan, Hunan, Guangxi, Hebei and Chongqing. Visited Taobao county-level operation center in rural areas of our county, Tanghuang village in Xinchang township, xXX village in XX town and other village-level Taobao service stations. At the end of X, Taobao University county magistrate e-commerce seminar was held in our county. Fifty-three county party secretaries and county leaders from all over the country gathered in xx to listen to our county's ideas and exchange experiences in developing rural Taobao. Since X this year, xxxx advanced seminar for tour guides has listed our county as a training base, and regularly organized leaders of relevant departments from other provinces to come to our county to carry out training courses, which further publicized the new face of e-commerce development in our county.
Third, the problems existing in the development of e-commerce in xx County
First, industrial agglomeration is slow. There are only a few e-commerce trading platforms and third-party service institutions with strong radiation and obvious demonstration effect in our county, which are still in the initial stage of development. Our county has not yet built a fully functional e-commerce park, and there is a lack of resources and information sharing among outlets, and the agglomeration effect has not been effectively brought into play.
Second, lack of development advantages. Our county's agricultural industry is small in scale, lacking large-scale agricultural bases, failing to form a transit distribution center for agricultural special products, and temporarily unable to meet the broad market brought by e-commerce. At the same time, the high-speed rail missed our county, which weakened our county's location advantage to some extent.
Third, the industrial support lags behind. In terms of hardware, our county lacks large-scale fixed assets that can be used to revitalize. The development of supporting systems such as warehousing and modern logistics lags behind, and logistics enterprises mainly transport bulk goods, with less express delivery services and higher costs. The "last mile" logistics of rural Taobao needs to be accelerated. In terms of software, supporting services such as credit certification, standard setting, technical support and quality control management have developed slowly.
Fourth, there is a shortage of professionals. Lack of a group of powerful and experienced leading talents in the e-commerce industry. E-commerce entrepreneurial talents, especially rural e-commerce talents, are difficult to find, management talents are difficult to introduce, and practical talents are difficult to retain.
IV. Next Work Plan
(1) Excellent policies to play a leading role.
Our county's e-commerce industrial policy was promulgated in 20xx. After two years of trial, it has played a good role in promoting and driving the development of e-commerce industry in our county. However, because it is the first time, there are some problems in the specific operation process, such as vague definition of standards and difficult implementation of indicators. At present, our county is conducting in-depth research and revising and perfecting policies according to the actual situation of the current development of e-commerce industry. We should not only expand the policy audience, but also emphasize the policy focus. We should not only improve the standards but also refine the indicators. We should not only play the exemplary role of leading enterprises, but also encourage young online merchants to start businesses and innovate, so that the special funds for e-commerce development can play a greater policy effect.
(two) to attract investment, increase the stock and improve the quality.
First, encourage xxxx E-commerce Incubation Park, xx E-commerce Park and xx Maolin E-commerce Industrial Park to attract investment, and strive to introduce a number of leading e-commerce enterprises and supporting e-commerce enterprises such as design, art design, technical services and financial institutions to build an e-commerce ecosystem in xx County.
The second is to speed up the pace of foreign investment in the e-commerce industrial park in Chengdong New District and promote the project to land as soon as possible. Third, revitalize the old factories in Xindu Industrial Park and Chengdong New District, and actively package projects.
(3) Push the key points and promote the rural Taobao project.
First, continue to accelerate the growth of Village Amoy partners. We will continue to carry out the screening and construction of rural Taobao partners and village-level sites in batches in accordance with the principle of "choosing people without choosing points, and choosing people at fixed points". Improve the management assessment methods of rural Taobao partners and improve the work efficiency of partners.
The second is to focus on expanding the village amoy consumer market. Implement the "Three Hundred" plan (that is, establish 100 fans of old people and old ladies, keep close contact with 100 villagers, explore and train 100 volunteer propagandists), and improve the fan files in the village. Establish a "problem-oriented" system, and further expand the village amoy consumer market around quality assurance and after-sales service innovation and promotion methods.
The third is to get ready before the agricultural special products go up. Keep docking with xxxx company, and speed up the improvement of rural logistics, warehousing, network and other infrastructure in our county. Promote the development of modern agricultural industry, improve the quality of agricultural special products and ensure the total supply. Prepare for the two-way circulation of "net goods to the countryside" and "agricultural products to the city"
(4) Build a platform to enhance the company's service capabilities.
First, give full play to the functions of e-commerce associations. Promote e-commerce associations to establish industry standards, standardize industry behaviors, and form a good atmosphere for cooperation and development.
The second is to speed up the construction of county-level e-commerce service centers. Accelerate the construction of county-level e-commerce service centers and e-commerce service contact points, integrate various resources, and form a county-level e-commerce service system.
The third is to continue to improve the rural Taobao county-level operation service center. Strengthen the docking with xxxx, deepen cooperation in logistics transfer, warehousing management, product display and personnel training, and effectively play the role of rural Taobao county-level operation service center.
(V) Vigorously support and optimize the industrial development environment.
First, speed up the construction of network engineering. This year, it is planned to invest 20 million yuan to build a broadband optical network, covering urban areas and 180 administrative villages, with broadband access reaching more than 100 trillion. Add 18 4G stations to supplement 2G and 3G signals in remote mountainous areas.
The second is to improve the warehousing and logistics facilities. Promote the construction of Xindu Logistics Center project. Docking Anneng logistics project, refining investment content and speeding up project construction.
The third is to establish a quality monitoring system. Establish a high-standard product quality monitoring system and introduce corresponding management measures to prepare for the next step of opening up the upstream channel of agricultural special products.
(VI) Strive for ranking and rank among the top 100 e-commerce counties in China.
Continue to carry out in-depth activities to create the top 100 counties, and strive to complete 5,000 newly registered online stores on platforms such as xxx, xxx, rural Taobao and industrial belt before the end of the year, with an annual sales of more than 240,000 yuan 100, and the goal of 5,000 online shopping accounts per month throughout the year, and strive to create a number of e-commerce demonstration towns (streets), demonstration villages and demonstration units, which will be successful in 20 15 years.
(7) Cultivate talents and enhance the development potential of e-commerce.
The first is to popularize e-commerce knowledge. Hold free lectures on e-commerce knowledge to let more social groups know the basic knowledge of e-commerce.
The second is to improve the e-commerce training system. Through the innovation service center, innovation base and training base of online merchants, we will strive to cultivate a group of leading talents in e-commerce.
The third is to deepen the strategy of "connecting with local schools". Further promote the "local+university" strategy, and "reserve" professional and e-commerce talents from universities according to industrial needs, so as to cultivate and expand the team of e-commerce practitioners. The fourth is to attract e-commerce talents to return to normal. Conduct e-commerce promotion conferences in various places to attract xx registered e-commerce entrepreneurs, e-commerce talents and entrepreneurial youth to return home to invest and start businesses.
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