Anthony Robin, the world's first potential master, also successfully studied Mr. Jayabrahan's marketing course. On the verge of bankruptcy, Mr. Jayabrahan helped him restart his career, which became more and more successful. Anthony Robin used only one marketing concept to make his income more than five times. Case use: In the past, anthony robbins only charged students $8,000 each. Even if 1000 people came, it would only be $8 million. After Abraham told him the strategy of mining hidden assets, he changed the course flow. Even if 1000 people come, the income will jump when the number of students remains the same. How did he jump? First of all, he told all his classmates that in order to succeed, everyone should be healthy first, and health needs exercise, but if the heartbeat exceeds 140, it is anaerobic exercise, which is harmful to the body, so it must be below 140, so we need an instrument to measure the heartbeat. Did you bring it? Now the students didn't bring them, so Anthony told the students that they sold them on his site at $200 each (200×1000 = $200,000). What needs to be added is that the students at the scene are all from abroad, and the travel expenses and tuition fees are tens of thousands of dollars, so I don't care about hundreds of dollars. At this time, anthony robbins told the students that I succeeded, because I once had a trampoline to do visualization exercises. Do you bring a spring to jump out of bed? If not, our company will pay $300 each (300×1000 = 300,000). Later, during the 10 day, he gradually invited masters from all over the world to give speeches, such as Peter Lynch, who said that he was the world's number one financial master. After that day, everyone thought his speech was so good that anthony robbins recommended his investment and financial management plan. Another 200 people responded to the purchase (200× 1, 000 = 2,000,000), and he drew 50%, that is, 1, 000,000. Then Abraham, the world's number one marketing guru, described his marketing methods and ideas, and anthony robbins recommended the course again on the spot. At the scene, 500 people signed up for Jayabrahan's $5,000 course (500× 50,000). . . . . The most wonderful thing is that before students sign up for classes, they make sure that there are several places to sign up for classes, all of which are very good five-star hotels. He went to negotiate, 1000 students will come to class and stay at the same time. They will stay in your hotel, and you pay me 20% commission. (Half a month's accommodation costs millions. At the same time, students go to class, and he provides students with the cheapest air tickets, providing

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Heartbeat meter: 200,000

Spring bed: 300,000 yuan

Recommended courses: 654.38+0 million+2.5 million. . . . . . =100000 (1 * * * invites 8 world-class experts)

Hotel revenue: 654.38+0 million.

Travel agency income: US$ 6,543,800+0,000, totaling US$ 6,543,800+0,350, and half a month of course training.

The income is 1350/800=65438+ 0.68 times of the original income (this is Mr. Jayabrahan's integrated marketing strategy).

No wonder anthony robbins can be worth over 100 million yuan in just a few years. This is a secret of anthony robbins's success and the achievement of Professor Jayabrahan.