The world-famous Goubuli is a century-old gold medal brand in China and a model of China's food culture. It's a pity that Chinese and foreign tourists didn't eat Goubuli steamed buns in Tianjin, which means they didn't climb the Badaling Great Wall in Beijing. Today, after a century and a half of vicissitudes, "Goubuli" has inherited and developed this world-renowned national brand, kept pace with the times, pioneered and innovated, and has now developed into a diversified enterprise group with strong corporate culture, scientific organizational structure, strong economic and technological strength and good reputation, and laid a leading position in Tianjin catering industry. At present, "Goubuli" has high-end restaurants as its main business, and its business areas involve Chinese simple meals, logistics and distribution, quick-frozen food, breeding bases, new product development, training schools and other formats. In recent years, "Goubuli" has always adhered to the concept of "honesty-based, quality management", kept in mind the mission of "making fermented and steamed Goubuli steamed buns to contribute to human nutrition and health", actively advocated health concepts, praised green consumption, advocated family services, actively explored and introduced advanced catering management concepts, and the comprehensive level and coordinated development ability of the group have been rapidly improved, which has won unanimous recognition and praise from all walks of life at home and abroad. Goubuli Group is growing into an international and comprehensive large-scale enterprise group with the trend of accelerating development, and will realize more rapid development in the future.
Goubuli's commodity management
Goubuli is not only synonymous with famous restaurants. In order to continuously cultivate brands, expand brands, expand brand influence and increase market development space, we have been involved in commodity management since the early 1990s. Goubuli quick-frozen food has developed to a considerable scale in recent years. Products include four series 100 varieties of steamed stuffed bun, jiaozi, pastry and sauce products. Best-selling in nearly 100 cities in 26 provinces, municipalities and autonomous regions, and exported to Japan, the United States, Britain, Hong Kong and other countries and regions, becoming a convenient and fast family food for consumers. At the same time, Goubuli's special production equipment and series of special raw materials such as flour, soy sauce and seasonings have become necessary equipment and raw materials for franchisees all over the country, ensuring the unification and standardization of product quality and being recognized by franchisees. Various kinds of pasta, moon cakes, Yuanxiao, Zongzi, pasta gift packages and other high-quality products have also been successfully developed and put into the market. Unique products are welcomed by consumers, and their market share is constantly expanding.
Go Believe
The main product, Goubuli Steamed Bun, is a treasure in China's splendid food culture, and has been publicly publicized as the first of the famous "Tianjin Three Musts". Through the continuous innovation and improvement of several generations of masters in 152, Goubuli steamed stuffed bun has formed six series 100 varieties, such as traditional pork buns, three fresh buns and sauced meat buns, and innovative varieties, such as seafood buns, wild vegetable buns and whole crab buns, with diverse tastes and outstanding characteristics. It has won many gold medals in domestic and international competitions such as "Golden Top Award for Quality Products of the Ministry of Commerce", "Best Famous Snacks in China" and "International Famous Snacks", and has been praised by consumers as "China's time-honored brand, the first package in the world".
Goubuli trademark
1980, just after the state resumed the management of trademarks, Goubuli completed the registration of commodity trademarks. 1992, Goubuli trademark became the first registered service trademark in China. At present, Goubuli commodity trademarks have been registered in more than ten international classifications, and service trademarks have been recognized as "China well-known trademarks" by the Trademark Office of the State Administration for Industry and Commerce with 1999. In 2009, it was recognized as the service trademark with the most market potential, with high commercial value and development potential.
Goubuli system
That is, valuable special trade names, trademarks, corporate culture, decoration style, food formula, production technology, service standards, quality standards, technical training and financial management.