The main learning content of e-commerce
First, SEO (search engine optimization)
Marketing website construction, keyword collection, keyword classification, keyword layout strategy, website internal structure optimization, website external link optimization, website cheating, website diagnosis, etc.
Second, SEM (search engine marketing)
Basic knowledge of search promotion, keyword strategy, Baidu search promotion foundation, baidu promotion tool application, Baidu Baiyi, Baidu Flash Investment, Baidu customer search, Baidu brand zone, Tencent social advertisement, 360 search promotion, Shenma search promotion, sogou search promotion, quality analysis and optimization, landing page analysis and optimization, old account effect improvement, efficient account management ideas, advanced data analysis, etc.
Third, information flow transmission.
Information flow advertising model, information flow advertising platform analysis, information flow advertising industry user analysis, information flow advertising copy creative design, information flow advertising landing page design, information flow advertising data analysis, information flow advertising optimization strategy, etc.
Fourthly, ASO optimization.
App operation mode, App promotion channels, AppStore ranking rules, ASO ranking factors, ASO optimization methods, etc.
Verb (abbreviation of verb) new media marketing
WeChat official account content planning, WeChat official account content operation strategy, WeChat activity operation strategy, WeChat public platform data analysis, community operation skills, WeChat official account pink strategy, Weibo content planning, Weibo Fantong operation analysis, Tik Tok and short video operation, live broadcast platform operation, self-media platform operation skills and methods, self-media platform operation strategy analysis, question-and-answer marketing strategy, Baidu Encyclopedia operation promotion, integrated marketing operation strategy, etc.
Sixth, the operation of e-commerce platform.
Shop positioning, shop decoration, Taobao SEO, through train promotion, drilling exhibition marketing, Taobao promotion, Taobao talents, business personnel, data analysis, etc.
Seven, the use of various computer software
You need to learn basic office software (wps or Office), image editing and composition (Photoshop), movie vision and dynamic graphics (post-effect), vector graphics and illustrations (Illustrator), basic video editing (editing software such as editing) and so on.
Is e-commerce good for employment?
Experts predict that in the next 10 year, there will be more than 2 million e-commerce talents in China. Under the huge market demand, e-commerce talents have become a very sought-after occupation in the workplace, which also gives practitioners with this qualification enough reasons to wait for the price. Judging from the first-tier cities such as Beishangguangshen and Shenzhen, the number of e-commerce professional vacancies searched on recruitment websites such as Worry-Free Future and Zhaopin every day is above 65,438+million+.
1, e-commerce professional employment direction:
Graduates can engage in the analysis, design, development and implementation of e-commerce systems in IT enterprises. Can also be engaged in the planning, implementation, management and maintenance of e-commerce systems or e-commerce business planning, customer service, network marketing, logistics management and other work in various enterprises; Can also be responsible for the planning, promotion, implementation, business training and information consultation of e-government in government departments; Or engage in e-commerce research and consulting services.
2, graduates can engage in future career positions:
E-commerce Commissioner, foreign trade salesman, network promotion Commissioner, Taobao customer service, copywriting planning, e-commerce operation manager, e-commerce operation director, sales representative, product manager, etc.
3. Hot employment industries:
Internet/e-commerce, trade/import and export, new energy, computer software, electronic technology/semiconductors/integrated circuits, fast-moving consumer goods, clothing/textiles/leather, wholesale/retail, finance/investment/securities, etc.
4. Hot cities for employment
Shenzhen, Guangzhou, Shanghai, Beijing, Hangzhou, Wuhan, Xiamen, Chengdu, Dongguan and Zhengzhou.
5, e-commerce professional training objectives:
This major trains applied and compound talents with knowledge of management, economy, law, computer and e-commerce who can engage in website design, website construction and maintenance, enterprise commodity and service marketing planning, customer relationship management, e-commerce project management and e-commerce activity planning and operation in enterprises and institutions.
6, graduate student ability requirements:
1. Master the basic theories and knowledge of management, economics, computers and e-commerce;
2. Master the qualitative and quantitative analysis methods of e-commerce problems, and have the ability to design and develop e-commerce systems;
3. Strong language expression ability, information collection and analysis ability and basic ability to analyze and solve e-commerce problems;
4. Familiar with domestic and international guidelines, policies, regulations and international practices related to e-commerce;
5. Understand the theoretical frontier and development trend in the field of e-commerce;
6. Master the basic methods of literature retrieval and data query, have certain scientific research and practical work ability, and have certain critical thinking ability.
7, experts remind:
In the network era of the information society, due to the amazing development of the Internet, the social production mode, enterprise management mode, people's way of thinking and lifestyle are all undergoing fundamental changes. E-commerce has become a way of life for enterprises. B2B, B2C, C2C and other e-commerce methods have gradually spread to society, enterprises and families. Online shopping and online direct selling have become popular words at present. E-commerce will inevitably go deep into every corner of society and extend to many fields of our society. With the rapid development of e-commerce, the demand for e-commerce talents in the whole society is increasingly urgent. As the most active part of the information economy, e-commerce has broad development prospects.