Seo: Search engine optimization, the job is to make website pages conform to the specifications of users and search engines, make more website pages rank well under corresponding keywords, and make websites get more natural traffic to transform and sell their own products or services.
Sem: Search engine marketing, broadly speaking, seo is also included in the scope of sem, but here we only talk about sem and information flow respectively. These are two search results with advertisements in the lower right corner when we browse websites or apps. The principle is that we can get traffic by paying the least amount of money, and getting traffic is also for the later transformation.
New media marketing: This is familiar to everyone, that is, compared with traditional media, it is regarded as the communication form of new media, such as computer networks, wireless communication networks, satellites and other channels, as well as computers, mobile phones, digital TVs and other terminals to provide users with information and services, and new media marketing is to deliver our products or services to users through these communication methods.
E-commerce operation: This is an understanding of the rules and sales skills of platforms such as Taobao and JD.COM that people often use. By standardizing product detail pages and titles, our products can rank higher and get more clicks and sales.
Short video operation: This is also a popular technology now. It can be said that all the people have started to play short videos, and they want to make themselves angry and even become online celebrities if they have nothing to do with sending videos. So, what skills can you use to get more traffic and more conversions? This is the learning aspect and working direction of short video operation.