Micro-vision live broadcast with goods refers to real-time live broadcast through micro-vision platform, which combines product display and sales. This sales method has the following advantages. First of all, live broadcast can directly show the characteristics, functions and usage of products, and enhance consumers' desire to buy. Secondly, during the live broadcast, the anchor can interact with the audience, answer their questions, provide professional purchase suggestions, and increase the trust of consumers. In addition, the live broadcast can also stimulate consumers' buying behavior through limited-time snapping, coupons and other promotional means. Most importantly, the micro-vision platform has a huge user base and social attributes, which can help products spread quickly and expand their influence.