So, how should a good corporate brochure be designed? The cover of the brochure is the first impression of the customer, and the design of the company brochure plays a very important role in the promotion of the enterprise. Excellent album design is inseparable from good cover support. A good company brochure design should have a sense of the times, dynamic charm and be displayed in a limited space. Concise and incisive sentences, exquisite graphics and flexible typesetting can often achieve the same effect.
As we all know, the basic elements of corporate brochure are pictures and words. Through the combination of graphics and text, they can complement each other well. Pictures can provide detailed descriptions of words, and words can also provide explanatory descriptions of pictures. Therefore, in order to do a good job in cultural factors, the combination of graphics and text is a test of the designer's ability.
Brochure itself is to promote and enhance the company image, that is, to browse customers, so it is important to keep up with market trends and trends. A book that is not to the taste of customers, or an outdated picture album, is a failure of the market. Therefore, the design of corporate brochure should conform to the market trend and current trend.
Of course, a good corporate brochure is more than the above three aspects. Comprehensive use of color composition, plane composition, visual communication design, advertising design, design thinking and other theoretical knowledge. Of course, this is also a stage for designers to play freely. Only by understanding and mastering the design knowledge of product photo albums and whether the scientific and reasonable design concept conforms to the core concept of product promotion and the company's culture and products can we design the company's photo albums and reflect the company's spiritual product functions.