In order to ensure the orderly and effective activities, it is often necessary to make an activity plan in advance. The content and form of the activity plan should be carried out around the theme of the activity, and finally achieve the purpose or significance of the activity. So how should the activity plan be formulated properly? The following is a model essay on the planning scheme of Taobao activities compiled by me for your reference only. Let's have a look.

Activity purpose

The purpose of this activity is to promote people's shopping, so that more people can not only shop in physical stores, but also shop in the virtual online world. Consumption through electronic platforms can be very cheap and convenient. Can save a lot of tedious things, such as shopping is very tired, shopping depends on the weather ... Let more people know about e-commerce and online shopping.

Activity time and address

20xx 165438+ 10/0100: 00-24: 00.

Address: the online shop where xx Taobao Store is located.

Activities to prepare

I. Vehicles: Preparation requirements:

1, according to the shipment, calculate how many cars and how big they are.

2. Go to the vehicle department to inform in advance and ask to prepare the vehicle;

3. Operation time: 8: 00 a.m. to afternoon 10 to pick up the goods;

4. All overtime can be calculated temporarily, and special events are treated specially;

Second, the operation:

1. According to the above data, to change the process, please make a delivery plan immediately;

2, simplify the operation process:

A. Print stamps of five cities in advance, and avoid writing big characters.

B, don't sort, take it back to the distribution center, and the whole company personnel will start sorting during the day; Directly into the assembly line at night;

C, the operation department communicates in advance, Chen Xiangyang arranges the implementation, and the employees of the operation department go to work in advance, and the assembly line operates; Please make a concrete plan;

Third, personnel arrangements.

The activity is temporary, so during the Double Eleven period, all employees in the whole department work overtime, from 8: 00 am to 8: 00 pm 10. Everyone works hard, and everyone works overtime. Assign operators in advance and require all personnel to work overtime; Customer service staff try to enrich to the front line;

However, even if they have made sufficient preparations in advance, they are still worried that some links will be insufficient. "Last year, there was a problem with our ERP system, which led to the oversold of some single items and affected the user experience. Although we have updated the IT system this year, we are still worried about this situation. "

It is understood that in order to better solve the customer service and after-sales problems, this year, xx Taobao Store also opened a 24-hour 400 toll-free number of11. During the Double Eleven period, 150 people will help users confirm and review orders through 400 telephones, and be responsible for customer service after shopping, and help users handle services such as refund, return and tracking. At the same time, this year, xx Taobao Store also specially opened new media after-sales service channels such as WeChat and Wang Xin.

"This year's Double Eleven, we launched more than 200 models of111,mainly in late autumn and winter, including some new spring clothes of 20xx( 10%)." Xx, the brand public relations director of xx Taobao Store, said that this year, all the products of11are the most popular or new products for consumers, and besides giving back high-quality products to consumers, xx Taobao Store will also launch various kinds of full-time discounts, full-time gifts and1.66 for consumers.

I. Activity background:

With the rapid development of e-commerce, online shopping and online shop opening have become a fashion in university campuses. In our school, there are many students who are willing to open a shop in Taobao, whether they are e-commerce majors or non-e-commerce majors. In order to provide a platform for students who are willing to open a shop in Taobao and those who have already opened a shop in Taobao, this contest is specially held.

Second, the organizer:

College of Management Technology

Three. Co-organizer:

Student Union of General Branch of Metrology Department

Sponsor:

Four. Participants:

All the students in the School of Management Technology

Verb (abbreviation for verb) Activity time:

20xx March 20th to April 25th.

Location of intransitive verbs:

Need to decide or solve

Seven. Registration method and award setting:

Students can register as individuals and teams.

(2) The registration time is from March 20th to March 24th, 20xx.

(3) ace store manager 1 certificate+prize

Ace team 1 certificate+prize

Runner-up Team 1 Certificate+Prize

2 certificates+prizes for runner-up team

Participation award 4 certificates+prizes

Eight. Activities:

The first link: Taobao shop planning

Activity arrangement:

1. From the date of registration, the contestants will make their own plans for opening Taobao stores according to their own ideas.

2. Competitors and teams should submit their planning schemes to the organizing committee of the Games in electronic files and paper form before April 5th.

3. A professional teacher evaluates the planning scheme, and the excellent scheme enters the second round.

Requirements:

1. The planning book includes the positioning and objectives of Taobao stores, the overall situation analysis of Taobao peer stores, the team building scheme of Taobao stores, the decoration scheme of Taobao stores, the logistics scheme of Taobao stores, the promotion scheme of Taobao stores, Taobao rules and after-sales service, etc.

2. The planning book should include the storefront design of Taobao store.

The second link: ppt demonstration of store opening plan

Activity arrangement:

1. The contestants and teams make ppt according to their own planning scheme and explain their own planning scheme.

2. Shopkeepers compete, analyze competitors' stores, know yourself and know yourself, and win every battle.

Requirements:

1. Making ppt with office2003.

2. The analysis of your store's future development should be well-founded.

3. Analyze competitors' stores and highlight the advantages of their own stores and the advantages and disadvantages of each other.

Nine. Activity arrangement:

Before March 20th, plan and publicize the activities.

March 2 1 to March 25, the registration time for the competition.

Before March 5, it is the time to submit the activity plan.

On March 10, ppt presentation of the second phase opening plan was held.

I. Pre-sale preparation work

1, before the decoration activities, we should do a good job in the decoration of the store, highlight the theme of the activities and beautify the main products.

2, marketing, do a good job in the relevant marketing of store goods, with recommended packages, such as coats, bottoming shirts, pants and other usual promotional means can not stop. If the collection is full of gifts, praise and money, pay attention to delivery.

3. Choose products with advantages, such as price advantage, fashionable style and excellent quality. Of course, all the goods sold should be confident, and the goods that are not shoddy will bring more repeat customers, more favorable comments, higher DSR score, lower return rate, reduce the workload of customer service and warehouse, and reduce freight costs. In short, the product must be worth the money.

4. Goods and gifts with large sales volume in stocking activities are fully prepared. Packaging consumables are fully prepared, such as cartons, plastic bags, express noodles, single tape, self-adhesive art knives, printing consumables, etc.

5, before the start of the inventory, the inventory work of the warehouse should be consistent with the accounts, that is, the system inventory is consistent with the actual inventory to avoid oversold and undersold. Pay attention to the serious consequences of overselling, which will seriously affect the influence of customers on our store, DSR score and dynamic score.

6. Sort it out here, which mainly means that the goods in the warehouse are arranged neatly and the storage location of the goods is clear, so that the delivery efficiency and accuracy will be improved.

7. During the venue activities, there will be many times more packages than usual. Therefore, it is necessary to plan the site in advance, so that the personnel position is reasonable and the parcels are placed neatly, which is conducive to improving the overall work efficiency.

8. Rational distribution of personnel in various departments and cooperation between departments. Tell everyone that during the activity, everyone should mobilize their enthusiasm and cooperate with relevant departments to complete the work while completing their own work. Everyone should twist into a rope and complete the task efficiently. Managers should play a good coordinating role.

9. The huge amount of training activities, especially customer service training activities, requires customer service to do a good job of FAQ investigation with customers. During the activity, every customer service needs to answer questions from hundreds or even thousands of customers, do a good job of customer diversion, and try to let old customer service share more customers to improve work efficiency, which requires technical support.

10, handover between departments, handover between warehouses within departments, and handover between couriers should be done well. In particular, the handover between the warehouse and the express delivery must be clear to avoid the phenomenon of losing orders.

1 1, safe, do a good job of safety inspection. It is not necessary to do a good job in the inspection and maintenance of hardware facilities such as property power failure, normal use of water-cut fire extinguishers, network paralysis, and system collapse at critical moments.

12, the food is customized for everyone in advance. The food must be better than usual to entertain the hard-working brothers and sisters. So that everyone can work harder.

Second, the follow-up work in sales.

During the activity, the brothers and sisters of customer service and warehouse are the busiest and most bitter. At this time, the cooperation and coordination of the heads of various departments is the most important. In addition, the previous preparations have been done in place, and it is most important to boost everyone's morale when it is released. It's best to have an orderly to serve the customer service and warehouse staff, such as serving tea and water and distributing food, so that they can concentrate on their work.

Third, after-sales service work

After the goods are delivered, customer feedback will follow up. At this point, the customer service staff should be psychologically prepared, patiently and meticulously answer any questions that customers encounter, and their nerves cannot be relaxed. Don't think that it's okay to take the order, and handling the customer's problems will reduce unnecessary returns. Clearly mark the problem of customer return and exchange, which is convenient for warehouse sorting. The warehouse makes statistics on the returned goods and reports the defective products to the purchasing department for timely treatment.