If the marketing activities of educational institutions are well designed, they can achieve a win-win situation in traffic and sales!
1. The theme of the activity is "6 1 Festival, 6 1 Discount, Lotte", "6 1 Welfare Show", "Create the future for children, Happy Children's Day". 2. The activity will be held from May 3, 2023 to June 2, 2023. The background of the activity is also called "International Children's Day".
For educational institutions and educational enterprises, it is a very favorable opportunity to use Children's Day for brand marketing, which can well stimulate users' consumption, attract powder for the platform, and double the flow and sales volume.
Four. Activity keywords: screen advertising, live broadcast, multi-platform live broadcast, event voting, member purchase, limited time promotion, team battle, bargaining. 5. The content of the activities will be warmed up through pre-conference publicity, voting and activities.
Especially in children's educational institutions such as children's art and children's dance, Children's Day is the best opportunity for marketing activities.
(1) Publicity preheating To make the activity fruitful, publicity preheating before the activity is very important, which is related to whether the activity can be widely spread.
Only by exposing the content of the event to the maximum extent and reaching more people can we get the expected sales and flow.
1. Design event posters, promote forwarding, and use social exit tools. One week before the start of the opening advertisement recommendation etiquette activity, design a poster that conforms to the festive atmosphere, and help users realize their social platform through platform opening advertisement display, WeChat official account push and sharing and forwarding rewards.
The link that pops up after the user of the opening advertisement enters the platform can be said to be a great advertising space.
Recommend courtesy means that old users recommend new users to pay attention to, buy and bind, and both old and new users can enjoy rewards.
The principle of promotion activities is "always bring new things, share and forward them to get rewards", which can be realized by using the recommended politeness function.
2. Live broadcast (public service live broadcast) Live broadcast is a drainage artifact favored by many businesses at present.
Live broadcast can bring knowledge sharing to users, combine live broadcast with merchandise and live broadcast lottery, promote communication between platform and users, and realize the growth of traffic and sales.
Educational institutions and educational enterprises can maximize drainage through live broadcast, laying a solid foundation for the precipitation, transformation and fission of users in the later period.
At the same time, the live broadcast teacher can broadcast the live broadcast to other platforms, covering the whole platform with one click, easily achieving the maximum exposure on the day of the festival, reducing the cost of live broadcast and obtaining multi-channel traffic.
On Children's Day and other festivals, many educational institutions choose public welfare live broadcast, attracting interested users to participate in the live broadcast through public welfare free live broadcast, attracting users to pay attention to WeChat official account, adding customer service company WeChat, and entering the community ... Public welfare in the live broadcast.
(ii) Sport 1. Election voting is an interactive marketing tool of interaction and communication.
You can let users participate in similar activities by voting, and you can also enjoy publishing in order to get more votes.
For example, teachers of children's art education institutions can launch the "Happy June 1, I am a little painter" selection campaign and organize outstanding paintings of peers to participate in voting activities.
The first voter gets a 48-color marker bonus, the second gets an album and the third gets a platform coupon.
In order to get paid, users canvass, enjoy and forward events for themselves.
Stimulate users' competitiveness and incentive desire through voting, and help the platform gain more traffic and exposure through users' active forwarding and canvassing.
2. In addition to efficient drainage, the key to June 1 activity is to improve liquidity. Teachers can create an atmosphere through keywords such as "discount", "discount" and "limited time" to stimulate users' consumption.
Grouping/bargaining, whether it is grouping or bargaining, plays a new fission role in the old areas.
The platform launched a five-person group activity of "June 1st, Group Buying, Great Cohesion", and the original price was 99 yuan's package. As long as users organize a group on June 1 day, they can enjoy the package at 6. 1 yuan.
"Children's Day, what is the price?" After the success of the limited time activity, the knowledge products with the original price of 199 yuan can be sold to 6 1 yuan.
Merchants only need to set the amount of each cut in the background and control the reasonable number of ticket sellers. It is not difficult to sell tickets, users can actively participate, invite friends and improve the exposure of the event.
Time-limited offers stimulate users to make up their minds to pay quickly through the most direct profit.
Training institutions launched the supermarket transfer activity of "activity area courses, 6. 1 discount" to encourage users who are willing to buy courses but are still hesitant to place orders quickly.
Children's Day is a national children's festival, and it is also an important marketing node of many youth education institutions and enterprises, especially the youth art education institutions such as art, dance and calligraphy take advantage of the situation to carry out marketing activities.
The above is the June 1st marketing plan of the training institution summarized and released by the educational administration teacher. I hope it will help the principal recruit students. If you want to know more about the June 1 enrollment plan and technology, you can read other articles.
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