Eloquence?
1, preview. Set your own training goal, which must be in line with your current mastery of the product. Pay attention to yourself in training.
Don't talk more about familiar areas and unfamiliar areas. But these unfamiliar places can't be let go, and we must make up for them when we go back.
In the future training, it should be passed on to the students in due course.
2. In the process of training, ask questions, let the students recite a paragraph, let the students summarize their own paragraph and implement interaction.
3. The training of sales representatives must convey the core information of products to them. They master product knowledge in order to make better use of them.
Therefore, it is necessary to mention the characteristics, advantages and benefits of the product. At the same time, we should also teach them how to use it in different occasions.
Knowledge of these products.
4. Before the personal speech style is formed, it will naturally express its appeal through its own personality.
5. Whether your own positioning point is selling PM or product PM, it is necessary to know product knowledge, even if you are new to it.
For a new product, you must have more resources than others, such as R&D personnel, marketing personnel, competitor analysis, and humbly ask them for advice.
Ask, don't let go of every keyword.
6. For the product itself, you must also use it yourself and experience its advantages and disadvantages, so that you can get a real feeling. In addition, the network is also
A very good teacher, search with keywords, and you will even find many unexpected discoveries.
7. Summary: You must be fully prepared, including questions and answers. first part
8. The skill of speech depends on summing up experience, and personal experience interaction is necessary. Don't be afraid to encounter problems, and you can do what you can't answer on the spot.
After the meeting, don't answer him until you know it clearly. I prefer this form, which is also very helpful for my improvement.
9. Share what I think is the most practical experience. If there is training, there must be exams, so that there will be no ice. Training.
To really play a role. If you add a little reward and punishment after the exam (the last one will buy you a coke), the effect will be better.
10, depending on the culture object? If you are a salesperson, the emphasis is definitely different. If you are a marketer, there is also a difference.
The former focuses on the differentiation of product characteristics, while the latter focuses on product functions. I think we can focus on the market space and sales methods of products.
Being unfamiliar with products is not the biggest problem, and being unfamiliar with the market is really not good.
1 1. Conduct sales training for customers around products. As for the product background and knowledge training, we can use interactive methods, such as facts.
International operation type can compete in teams, basic function type can compete in teams and so on! On the one hand, it enlivens the atmosphere, on the other hand, it enhances mutual understanding of products.
Understand.
Personal ability is of course the first! The training method can be changed, so that everyone can interact, and it is not necessary to listen to a lecture alone. All departments
You can divert your speech. However, for your prerequisite, it is best to avoid it to the maximum extent!