After an interesting activity, I believe everyone has gained something, so it is necessary to write a summary of the activity. Let's refer to how the activity summary is written. The following is a summary of the bank publicity activities collected for your reference, hoping to help friends in need.
Summary of Bank Publicity Activities1June 15, Xinning County launched the "6. 14" credit reporting activity in Shuixi Village and Huang Bei Village of Langshan Town. He Xiaoping, vice president of Shaoyang Central Sub-branch, Hong, deputy magistrate and government researcher attended the event. More than 100 people, including presidents, heads of business departments, employees, village committees and villagers of 8 financial institutions in the county, attended the event.
Shaoyang Zhongzhi Sub-branch and Xinning Sub-branch of the People's Bank of China combined credit information knowledge with financial precision poverty alleviation in Shuixi Village, Langshan Town, preached credit information and financial poverty alleviation policy support for farmers, and introduced loan interest rate reduction and convenience card service measures to make the incentive mechanism deeply rooted in farmers' hearts.
At the ceremony, Li Aiming pointed out: Shuixi Village should cherish the rare honor of "credit village", make good use of various preferential policies such as "credit village" to support agriculture, and further strengthen the confidence and determination to develop industries to get rid of poverty and become rich; It is necessary to intensify propaganda, create a positive atmosphere for creation, publicize advanced models, establish a good image of "credit villages" and promote the creation of more "credit villages"; All levels and departments, especially financial institutions, should seize the opportunity, conscientiously implement rural financial policies, adhere to the purpose of serving agriculture, countryside and farmers, strive for survival in development, seek improvement in innovation, and provide strong financial support for county rural economic and social development while constantly developing and growing.
In Huang Bei Village, Langshan Town, credit information publicity activities and the unveiling ceremony of honesty culture and education base were held. The list of credit farmers in Huang Bei Village's honor list of financial integrity was announced on the spot, and the publicity column of Huang Bei Integrity Culture Education Base in Xinning County, which was founded by Huang Bei Credit Village, was announced.
Representatives of credit farmers made typical speeches. The establishment of the credit village helped him embark on the road of starting a business and getting rich. He said that he should be a good villager who stresses honesty and keeps promises, and is willing to build the most beautiful credit foundation.
Up to now, during the "6. 14" credit information publicity campaign in Xinning county, more than 3,000 copies of publicity materials have been distributed in the outlets of financial institutions within its jurisdiction, and the slogan of honesty 1000 times has been displayed on electronic screens. The voting activity of original WeChat works in Chengxin Culture and Education Base attracted more than 5,000 visitors and accumulated more than 3,000 votes.
Summary of Bank Publicity Activities 2 In order to further improve consumers' self-protection and risk awareness, better safeguard the financial literacy and legitimate rights and interests of financial consumers, especially those with low net worth, and build a harmonious financial consumption environment, Fuzhou Branch of Postal Savings Bank recently organized institutions at all levels under its jurisdiction to carry out publicity activities of "popularizing financial knowledge and managing money bags" according to the unified arrangement of the People's Bank of China.
Banks broadcast propaganda slogans such as "popularize financial knowledge and hold money bags" 24 hours through LED electronic display screen; Design and print leaflets and handbooks, and post promotional cartoons, RMB knowledge, financial IC cards, and booths or exhibition boards to combat illegal fund-raising. Targeted publicity was conducted at the counter of outlets, and financial salons and lobby micro salons were used to give one-on-one publicity and explanation to customers, actively introducing RMB knowledge, deposit and loan knowledge, credit information knowledge, payment and settlement knowledge, common sense of safe use of bank cards, etc., so as to answer questions and popularize financial knowledge.
In order to enrich the forms of publicity and realize benign interaction, the bank first went deep into the homes of farmers in the fields to publicize the dangers of telecom fraud and illegal fund-raising, and narrowed the distance with customers through formal financial channel knowledge; Second, combined with the focus of this publicity, by selecting rural fairs, streets and communities with high population density and large population mobility, we will set up publicity points to directly publicize to the public, expand the coverage of publicity, enhance the publicity effect and realize face-to-face interaction; Third, strengthen teenagers' correct financial knowledge, and protect their "money bags" by going to schools to publicize the knowledge of preventing telecom fraud, protecting personal financial information and staying away from bad peer-to-peer lending.
Through various forms, levels and channels of publicity and education, the Bank gave full play to the positive role of publicity and education in "educating the public, preventing risks and establishing an image", actively practiced the social responsibility and obligation of popularizing financial knowledge, further improved the self-protection awareness and fraud prevention ability of citizens, especially low-net-worth groups, and played a positive role in creating an honest, safe, healthy and harmonious social and financial environment.
Summary of Bank Publicity Activities 3 In order to improve the public's financial literacy and awareness of risk prevention, and effectively protect the rights and interests of financial consumers, according to the requirements and deployment of the head office, Jiangyin Rural Commercial Bank Suining Sub-branch recently organized and launched the activities of "Popularizing financial knowledge, guarding money bags" and "Preventing illegal fund-raising publicity month", which achieved remarkable results.
The theme of this publicity campaign involves preventing illegal fund-raising, telecom fraud, identifying false advertisements, banning gambling and preventing gambling. Publicity methods are mainly online and offline. Offline publicity mainly takes business outlets as propaganda positions, and explains the management requirements of the People's Bank of China on personal accounts and the forms of new crimes to past people and customers waiting for business in the lobby by posting posters, distributing leaflets and publicizing in the lobby. Especially for the elderly and process workers, it has improved the anti-fraud awareness of the broad masses, won unanimous praise from everyone, strengthened contact with customers, and enhanced the friendliness with customers; Online publicity is mainly through mobile banking interface, website, LED screen scrolling publicity slogans and so on. Suining Sub-branch is also trying to use the "Tik Tok" platform for online financial publicity.
In this publicity campaign, Suining Sub-branch attached great importance to "non-contact" publicity. Every employee of Suining Sub-branch forwards publicity links through the WeChat circle of friends, so that customers in the circle of friends can see the publicity content, understand the relevant financial knowledge, and put some financial knowledge in the hands of some specific customers to enhance their financial awareness. Every account manager went door-to-door to publicize among corporate customers, explaining various common financial fraud methods, reminding corporate accountants to guard against financial fraud, and achieving the "three noes" principle of no trust, no disclosure and no transfer, which was highly praised by corporate customers.
This time, Suining Sub-branch also strengthened business training to familiarize every employee with all kinds of tricks and techniques of financial fraud, and at the same time strengthened professional ethics education, requiring that every banking business handled can be kindly reminded to improve citizens' ability to prevent fraud and refuse fraud.
Through this publicity campaign, the general public and consumers have known and understood the seriousness and harmfulness of various financial risks, further improved their awareness of financial prevention and their ability to prevent fraud, strengthened their self-prevention and built a solid ideological defense line.
In order to further help financial consumers to protect their "money bags" through proper means, enhance the financial knowledge and skills of farmers, migrant workers, teenagers, the elderly and the disabled, identify and guard against risks, curb blind investment impulses and stay away from illegal financial activities, Yongqing Rural Commercial Bank organized a series of publicity activities of "Popularizing financial knowledge and guarding money bags" according to the requirements of the People's Bank of China and the Provincial Association.
The bank takes outlets as its position, relies on going out for publicity, and carries out publicity activities such as typing propaganda words, placing exhibition boards, distributing publicity materials and setting up information desks through LED screens, and at the same time carries out publicity and education activities such as entering communities, streets, shopping malls, villages and schools. In view of the main manifestations, common means and identification methods of illegal financial advertisements, illegal fund-raising, telecom fraud and bank card theft in recent years, we will promote low-net-worth people to enhance their financial management ability and risk responsibility awareness, consciously stay away from and resist illegal financial activities, and protect their own "money bags."
The publicity campaign has achieved good results. During the event, a total of 20,000 leaflets were distributed, and the LED screen was scrolled for more than 300 times, with an audience of more than 1.5 million. Through publicity activities, the legal awareness of the masses and their ability to resist illegal financial activities have been enhanced, so that the masses understand that they should "enjoy their own interests" and "take their own risks", avoid blind investment and impulsive transactions, and improve their sense of responsibility and integrity.
Summary of Bank Publicity Activities 5 In order to further broaden the breadth and depth of credit information publicity, improve the service level of credit information in the banking industry, and at the same time actively respond to the requirements of Jinzhong Sub-branch of the People's Bank of China to carry out credit information publicity within the city. Jinzhong Xiyang Sub-branch actively carried out credit information publicity activities with the theme of "cherishing credit records and enjoying a happy life".
First, the Bank attached great importance to this publicity campaign and carefully organized it. Deploy business elites to form a credit information publicity group, make publicity materials and formulate publicity plans. It is determined to carry out publicity from three aspects: credit culture publicity and education, farmers' credit knowledge education and social public credit information popularization, and promote publicity activities from two aspects: credit information professional education and credit information popularization education.
Second, in this activity, the bank actively promoted the momentum, combined the knowledge of credit investigation with its own business, used local materials and stated its views. Business outlets use LED, posters, credit report leaflets and leaflets for all-round publicity. At the same time, credit group songs and credit advertising videos are played at outlets to attract customers' attention. The staff explained the credit information knowledge to customers.
Third, pay attention to the publicity effect and strategy, and adopt different publicity focuses for customers of different ages and occupations. Banks popularize credit information knowledge to students' customers, and introduce in detail the credit information that college students are most concerned about, such as "what is credit information, what is credit information report, and how to have a good personal credit information report", so as to enhance students' personal integrity and cherish personal credit information. This paper expounds the importance of honest management, the advantages of honest management in enterprise financing and financial services, spreads the sense of honesty and encourages enterprises to create a culture of honest management. Publicize the importance of timely repayment to personal loan customers and credit card customers to maintain a good credit record. Customers have benefited a lot, gained a deep understanding of credit reporting, and the publicity activities have achieved good results.
Summary of Bank Publicity Activities 6 XX Sub-branch has formulated the activity plan of popularizing financial knowledge in 20XX according to the Notice of China People's Bank on Popularizing Financial Knowledge and Keeping Money Bag in 20XX, and actively carried out the activity of popularizing financial knowledge and keeping money bag in 20xx in combination with specific work practice.
First of all, we carefully deployed and set up an activity group, with the president in charge as the team leader and the heads of outlets and departments as the first responsible persons. According to their actual situation, we have adopted electronic screens, SMS, WeChat, leaflets, micro salons in the lobby, micro lecture halls and so on. Carry out peripheral publicity, use network resources to promote customers in the store, and report the results of the activities; At the same time, the sub-branch organized "going out" publicity, and the corporate business department, personal finance department, comprehensive department, business department and beijing east road Sub-branch formed a publicity team to go deep into communities, schools and villages to carry out financial knowledge popularization activities; Finally, actively responding to the call of relevant departments in jiaozhou city, we participated in the activities with the same theme organized by the People's Bank of China and the Financial Supervision Administration, which enriched the content and form of the activities, expanded the audience and served the local people.
In the activity of keeping the financial purse, in addition to strengthening the knowledge popularization of low-net-worth people, standardizing our own marketing propaganda behavior, and guiding consumers to rationally choose financial products and services, we also organize employees to enter the countryside and the village Committee, and cooperate with our characteristic product, Yunongtong, to increase publicity and help revitalize rural finance.
In terms of financial knowledge publicity, according to the arrangement of the municipal branch, we focused on personal information protection, prevention of telecommunication network fraud, financial payment security, resistance to illegal fund-raising and financial management knowledge, and carried out targeted publicity on illegal fund-raising to popularize financial knowledge to the public, especially the elderly, from the perspectives of definition, types, main means, harm and legal consequences of illegal fund-raising.
The launch of this series of publicity activities has effectively improved the financial security awareness of the general public and customers, optimized the financial ecological environment, and enhanced the Bank's good social image.
Summary of Bank Publicity Activities 7 CITIC Bank Beijing Branch actively responded to the call of the People's Bank of China Management Department to popularize financial knowledge and guard the "money bag" activity, organized outlets within its jurisdiction to carry out financial knowledge popularization publicity activities, popularized financial knowledge to financial consumers in a targeted manner, improved the public's awareness and ability to identify and guard against financial risks, guided the public to rationally choose financial products and services, and stayed away from illegal financial activities, further maintaining the harmony and stability of the financial market.
During the activity, CITIC Bank Beijing Branch took its business outlets as its position, gave full play to the publicity function of the public education service area in the lobby, opened up a "money bag" activity area, posted leaflets and handbooks, posted posters, scrolled the slogan "20 19 Popularizing Financial Knowledge" on the led screen of outlets, and broadcast a promotional film on TV with the theme of preventing illegal fund-raising, payment security and telecommunication network fraud. At the same time, each sub-branch designates a special person as a financial propagandist to actively publicize and explain while providing products and services to customers, especially patiently and meticulously introducing key audiences such as the elderly, teenagers and migrant workers, so as to help consumers better understand financial knowledge through professional explanations.
China CITIC Bank Beijing Branch launched its branches to carry out special education activities in surrounding communities, enterprises, campuses and business districts. In combination with activities such as "Enterprise Activity Day", "Financial Knowledge Entering the Community" and "Financial Knowledge Entering the Campus", we will popularize financial knowledge to the general public by setting up consultation points, booth publicity, special lectures, financial salons and other publicity modes. The theme of the event covers preventing illegal fund-raising, protecting personal information, payment security, and preventing telecommunication network fraud. The activity achieved good publicity effect, effectively improved the self-protection awareness and ability of financial consumers to identify and resist risks, guided consumers to correctly use financial knowledge, and protected their "money bags" through proper channels.
During June, CITIC Bank Beijing Branch pushed the publicity articles on the theme of consumer rights protection through the official WeChat public platform every week, delivered financial knowledge to more than 750,000 concerned customers in Beijing, and realized comprehensive coverage of financial knowledge education and rapid information dissemination by using new media. Popularizing consumers' financial knowledge is a long-term and systematic work. CITIC Bank Beijing Branch will continue to popularize, promote and strengthen public education and publicity activities, constantly improve the public's financial literacy, effectively protect the legitimate rights and interests of financial consumers, and contribute to building a harmonious and safe financial environment.
Summary of Bank Publicity Activities 8 According to your "Forwarding: According to Notice Requirements", the Bank organized the "Payment System Publicity Day" within its jurisdiction on June 18. Due to the well-prepared and well-organized publicity activities, the publicity activities of the payment system have achieved good expected results. The business of XX Bank is summarized as follows:
I. Organizational leadership
In order to strengthen the organization and leadership of the payment system publicity day activities and ensure the publicity effect, XX Bank set up a leading group for the payment system publicity day activities, with the president in charge as the team leader, the head of XX department as the deputy team leader, and the relevant personnel of the department and office as the team members, responsible for the organization and coordination of the payment publicity activities. At the same time, the responsible person of the branch is required to organize and deploy the Bank-wide publicity day activities, issue a notice before the activities, and make unified requirements for publicity slogans and publicity methods.
Two. activity
(1) Before the event, banks are required to fully understand the far-reaching significance of the publicity and promotion activities of the payment system, that is, in order to thoroughly implement the Central Scientific Outlook on Development, continuously enhance the public's awareness of the People's Bank of China's payment system, promote the healthy and rapid development of the payment system, better serve the overall situation of national economic construction, and make greater contributions to ensuring growth, people's livelihood and stability in 20xx.
(2) Carefully organized. First of all, as XX is a big agricultural city, we try our best to choose propaganda slogans that are easily accepted and understood by the general public, such as "payment and settlement tools serve agriculture, countryside and farmers quickly", "improving rural payment environment and creating a better future in rural areas" and "central bank pays for thousands of households". Secondly, in the choice of publicity methods, in addition to repeatedly playing publicity slogans on the scrolling screen at the door, the bank also sent agency personnel to cooperate with business organizations to send on-site publicity stations to publicize, distribute payment system brochures and explain to the public on the spot. At the same time, the lobby managers of banks are required to make use of the guiding advantages to publicize and promote the modern payment methods and ways of the People's Bank of China to the masses in a timely manner, so as to fully expand the publicity effect.
Through publicity activities, the public has a deeper understanding of the payment system, the choice of payment methods and paths is more diversified, and the payment efficiency will be further improved.
Summary of Publicity Activities of Banks 9 According to the Notice of the Office of the Banking Regulatory Bureau on Deepening the Publicity Activities to Prevent and Combat Illegal Fund Raising, in September, the Bank effectively organized and launched a series of publicity and education activities to prevent and combat illegal fund raising, creating a good public opinion atmosphere to prevent and combat illegal fund raising. The bank actively implemented unified arrangements and carried out publicity and education activities to prevent and crack down on illegal fund-raising throughout the bank. The publicity activities are now reported as follows.
First, the form of publicity
(A) the way to promote to customers
1. Use exhibition boards in the business hall to show the dangers of illegal fund-raising and post posters to publicize the dangers of illegal fund-raising.
2. Set up a publicity booth for illegal fund-raising in a conspicuous place in the lobby of the business hall, and visit and distribute leaflets, mainly to publicize the manifestations, common means, social harm and legal punishment of illegal fund-raising.
3. In order to attract more people to understand the harm of illegal fund-raising, our employees launched a publicity campaign to prevent and crack down on illegal fund-raising at the entrance of the business hall. This publicity campaign attracted people from the past to learn about illegal fund-raising. This time, 80 posters were posted in all branches and off-bank ATMs within the jurisdiction, and at the same time, all branches explained in detail some cases of illegal fund-raising at the scene.
4. The LED electronic screens of all business outlets under its jurisdiction are scrolled, and the slogan of preventing and cracking down on illegal fund-raising is continuously played, so that the propaganda of preventing and cracking down on illegal fund-raising is deeply rooted in the hearts of the people.
5. Effectively organize and mobilize everyone. In order to implement the publicity and education activities to prevent and crack down on illegal fund-raising, the Bank set up a publicity activity group with the leaders in charge as the team leader and the heads of relevant departments and sub-branches as members. Each branch shall set up an organization accordingly. The activity group is responsible for the organization, guidance and supervision of activities. Tellers at all outlets are responsible for face-to-face publicity activities for customers who come to handle business, and account managers go down to the enterprise factory for publicity.
(B) On-the-job employees' autonomous learning
Pay close attention to study and raise awareness. Within the whole bank, actively organize employees to carry out in-depth learning activities to prevent and crack down on illegal fund-raising, and adopt a combination of independent learning and collective learning, with independent learning as the main focus. Employees can learn about the manifestations and several common means of illegal fund-raising through the internet, and fully understand the risks and losses brought by participating in illegal fund-raising, as well as the legal responsibilities to bear and the harm to society.
Second, the effect of the activity
Through this publicity campaign, the bank aims to further improve the public's awareness and ability to prevent risks, effectively curb the occurrence of illegal fund-raising events within its jurisdiction, and make efforts to maintain social harmony and stability. At the same time, it further popularized financial knowledge, fulfilled social responsibilities, expanded publicity momentum and audience, and gave the public a positive understanding and understanding of the banking industry. This publicity campaign has achieved good social effects and achieved the expected results.
Third, the next work arrangement
Through the dynamic management of employees, prevent and crack down on illegal fund-raising, further publicize and crack down on illegal fund-raising, and fundamentally strengthen the laws, regulations and compliance safety education of employees. We will investigate employees, find potential problems in time, and take timely measures to prevent abnormal behavior of employees. At the same time, regularly publicize customers, set up illegal fund-raising consultation counters, and strengthen the monitoring of illegal fund-raising.
Summary of Bank Publicity Activities1June14th is the 10th "Credit Records Care Day" in China. This year's publicity theme is "Pay attention to credit records and maintain the image of integrity". On the same day, Yiyang Central Sub-branch of the People's Bank of China organized sub-branches and financial institutions within its jurisdiction to carry out the theme publicity activities of "Credit Record Care Day".
The publicity activities are aimed at guiding the public to cherish their credit records, promoting the public to actively understand, learn and spread credit information knowledge, and further enhancing the credit awareness of the whole society. During the period from 14 to 16, the People's Bank of China at the city and county levels organized banking financial institutions within its jurisdiction to actively participate in the WeChat Works Competition of the Integrity Culture Education Base, and rolled out the theme slogan in the business premises, set up a credit column on the institutional Internet platform, and organized relevant staff to be responsible for credit consultation, publicize and explain to customers, and introduce credit laws and regulations and relevant knowledge of credit reporting to the public. At the same time, we will carry out activities of "entering institutions, communities, villages, enterprises and campuses", set up publicity desks, distribute publicity materials on the spot, answer public questions, carry out special lectures and training, and popularize credit information in depth. Special attention should be paid to increasing the publicity of credit information in rural areas and pilot areas for credit system construction of small and medium-sized enterprises, and further improving the understanding level of relevant personnel in pilot areas on credit system construction.
Summary of bank publicity activities 1 1 In order to further improve consumers' self-protection and risk awareness, better safeguard the financial literacy and legitimate rights and interests of financial consumers, especially those with low net worth, and build a harmonious financial consumption environment, Fuzhou Branch of Postal Savings Bank recently organized institutions at all levels within its jurisdiction to carry out publicity activities of "popularizing financial knowledge and managing money bags" according to the unified arrangements of the People's Bank of China.
Banks broadcast propaganda slogans such as "popularize financial knowledge and hold money bags" 24 hours through led electronic display screen;
Design and print leaflets and handbooks, and post promotional cartoons, RMB knowledge, financial ic cards, and booths or exhibition boards to combat illegal fund-raising. Targeted publicity was conducted at the counter of outlets, and financial salons and lobby micro salons were used to give one-on-one publicity and explanation to customers, actively introducing RMB knowledge, deposit and loan knowledge, credit information knowledge, payment and settlement knowledge, common sense of safe use of bank cards, etc., so as to answer questions and popularize financial knowledge.
In order to enrich the forms of publicity and realize benign interaction, the bank first went deep into the homes of farmers in the fields to publicize the dangers of telecom fraud and illegal fund-raising, and narrowed the distance with customers through formal financial channel knowledge;
Second, combined with the focus of this publicity, by selecting rural fairs, streets and communities with high population density and large population mobility, we will set up publicity points to directly publicize to the public, expand the coverage of publicity, enhance the publicity effect and realize face-to-face interaction;
Third, strengthen teenagers' correct financial knowledge, and protect their "money bags" by going to schools to publicize the knowledge of preventing telecom fraud, protecting personal financial information and staying away from bad peer-to-peer lending.
Through various forms, levels and channels of publicity and education, the Bank gave full play to the positive role of publicity and education in "educating the public, preventing risks and establishing an image", actively practiced the social responsibility and obligation of popularizing financial knowledge, further improved the self-protection awareness and fraud prevention ability of citizens, especially low-net-worth groups, and played a positive role in creating an honest, safe, healthy and harmonious social and financial environment.
Summary of publicity activities carried out by banks 12 In order to promote the healthy development of xx banking industry and create a harmonious and honest financial environment, we will cooperate with our city to carry out "Harmonious Financial Integrity Service"-XX Banking Industry 3 15 International Consumer Rights Day Publicity Week. According to the relevant requirements of XX Banking Association and its branches, On March 20th, 20xx, the Bank launched "36438+05" in all districts and counties 100 branches in the city. Despite the cold wind on the day of the event, the service enthusiasm of our staff infected every customer in the past and actively publicized and popularized financial knowledge. Improving the level of financial services and safeguarding the rights and interests of financial consumers is an important measure for the Bank to fulfill its corporate social responsibility and set an example for industry services, and it also reflects the core corporate values of the Bank's "customer-centered" all the time. In order to protect the rights and interests of financial consumers, from the customer's point of view, considering the customers' thoughts and thoughts, 100 outlets in the jurisdiction actively participated in the activities, and received customer consultation by issuing leaflets and setting up stalls on the spot, and achieved good results. These activities are as follows:
1. Five outlets of the Bank participated in the publicity activities of setting up stalls in the same industry 100 outlets in the whole city.
As five key outlets, Luwan Dapu Road Sub-branch, Xuhui Damuqiao Road Sub-branch, Pudong Yang Lian Sub-branch, the public customer service team of the branch business department and Nanjing West Road Sub-branch participated in the publicity activities of setting up stalls at 100 outlets in the whole city. After receiving the relevant notice, all activity units attached great importance to it, organized and arranged staff as soon as possible according to the requirements of the activity, and prepared all kinds of publicity materials.
At 9:30- 1 1:30 am on March/5, five key outlets of the bank selected outlets or open-air squares with relatively concentrated traffic, set up outdoor "financial knowledge popularization publicity desk", set up "harmonious financial integrity service" Yi Labao publicity board, and placed a number of related products such as telecom fraud risk prevention, bank cards and wealth management products.
In addition to distributing financial knowledge leaflets such as "preventing financial risks", "bank cards" and "personal finance" at the event site, various outlets also prepared financial risk prevention knowledge leaflets, currency anti-counterfeiting knowledge cards, posters and brochures to prevent illegal fund-raising. Luwan Xietu Road Sub-branch, Xuhui Damuqiao Road Sub-branch and other outlets are surrounded by residential areas, mostly middle-aged and elderly residents, which are the main customer groups of outlets. In view of the fact that many middle-aged and elderly customers are not alert to the modus operandi of various fraudsters, and the concepts of various products are also vague, when introducing the publicity content in detail, our employees mainly introduce the contents in the leaflet, and also remind customers to read carefully and pay more attention to relevant knowledge. The business department of the branch, Jing 'an Nanjing West Road Sub-branch, and Pudong Yang Lian Sub-branch all chose business districts or outlets with large traffic and accepted on-site consultation and answers from past customers, which achieved remarkable results. When an individual customer asks about the received unidentified fraudulent short message, our staff immediately reminds the customer that he can't be credulous and can't transfer money to the so-called "safe account". In addition to tips, he also prepared promotional materials for him to learn and understand, and reminded customers to study more in their daily lives and take precautions.
Two, the bank 100 outlets to participate in financial knowledge popularization activities.
Nearly 100 outlets under the jurisdiction of the bank also publicize the knowledge of financial risk prevention, account security and currency anti-counterfeiting to customers by setting up lanterns, leaflets and outlets. Some sub-branches such as Nanhui, in combination with the "Three Enters" activities, publicized modern financial knowledge, popularized financial products, services and laws to customers by entering residential areas, business districts and small and micro enterprises, and strengthened residents' vigilance against such crimes with vivid cases and explanations. Vivid case explanations, exquisite and beneficial leaflets, let customers deeply feel the service enthusiasm of our staff at the event site, close the relationship with consumers and consolidate our century-old brand.
After a day's publicity activities, our bank * * * distributed more than 0.5 million copies of publicity materials/kloc-0 on "personal finance", "financial risk prevention", "bank card" and our anti-counterfeiting and anti-fraud, received more than 5,000 customers, and recovered more than 800 questionnaires on service satisfaction, giving an easy-to-understand explanation on the necessary financial knowledge and skills.
In the follow-up, the bank will implement a long-term mechanism, continuously strengthen the popularization of relevant knowledge in this field, continuously improve the service level and quality of the bank, truly make our business and services closer to customers, meet their needs, and contribute to the construction of xx international financial center and harmonious financial consumption environment with practical actions!
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