Finidi Q50L is tailor-made for China market. Its launch enriches the existing product lines in Britain and finidi, and improves the comprehensive competitiveness of Q50 product line. At the same time, it will help British finidi brand and British finidi QX50 long wheelbase version to challenge the existing pattern of luxury car market in China. It is understood that Britain and finidi will strive to achieve an annual sales volume of 6,543,800 vehicles in 2065.438+08, of which domestic models account for more than half.
Domestic quality is comparable to the global benchmark.
As a strategic partner, Dongfeng Nissan undertakes the front-end management of the value chain, such as R&D, procurement and manufacturing. Domestic products from Britain and finidi will provide strong product quality assurance for Q50L.
Adhering to excellent quality is the unswerving pursuit of Dongfeng Nissan since its establishment 1 1. Its manufacturing technology, equipment technology, quality management and production efficiency are comparable to or even exceed the international advanced level. Dongfeng Nissan Xiangyang Factory has won the honor of global quality benchmark factory of Renault-Nissan Alliance for many years.
On March 20 14, Dongfeng Nissan Xiangyang Factory obtained the global authorization certification of 4.5 points from Britain and finidi (out of 5 points), which is at the same level as the global benchmark factory of Renault-Nissan Alliance and the imported Q50 production base Tochigi Factory in Japan. The 4.5-point evaluation requirements in Britain and finidi include 53 most stringent production management and quality assurance standards in the industry, covering six aspects: "quality management, engineering management, 4M update, assurance, quality deviation management, evaluation and improvement of secondary suppliers".
After the Q50L is put into production, Dongfeng Nissan Xiangyang Factory will become the third global manufacturing base in Britain and finidi after Tochigi and Smyrna in the United States, providing 60,000 vehicles for domestic products in Britain and finidi every year, as well as five vehicle production workshops for stamping, welding, resin, painting and final assembly.
Fulfill the global commitment of "the same quality"
As the production base of Dongfeng Nissan's mid-to-high-class cars, Dongfeng Nissan Xiangyang Factory meets the extreme quality requirements of Britain and finidi as luxury car brands, implements the global unified production standards of Britain and finidi, and adopts upgrading measures in hardware equipment, production technology, management process, personnel training, supplier selection and management. , thus ensuring the ultimate pursuit of luxury quality and the global "same quality" commitment of the first domestic model, British finidi.
After more than two years' efforts, Dongfeng Nissan Xiangyang Factory upgraded the original production line on a large scale, with an additional investment of 600 million yuan. In order to ensure the high-quality image of Britain and finidi, Xiangyang Factory has added hundreds of proprietary processes for Britain and finidi, and more than 60 sets of exclusive production and testing equipment have been added in each workshop, including advanced on-line laser measurement system for body bones and coating technology for body varnish particles. The final assembly adopts the first domestic leading technical equipment such as visual inspection system and quality traceability system.
In addition, Xiangyang Factory has comprehensively improved the production automation rate and quality control standards in Britain and finidi, and actively promoted the application of new technologies, new processes and new materials adopted by Britain and finidi for the first time in the world. The application of high technology and technology has laid a solid foundation for the excellent quality of domestic Q50L.
Pay attention to the advantages of "soft power"
At the same time, the advantage of Xiangyang factory in "soft power" can not be ignored. It is understood that unlike other brands that need to recruit and train a large number of new employees, Dongfeng Nissan Xiangyang Factory has 2,500 experienced engineers and front-line workers and has strict quality awareness. The exclusive production staff for Britain and finidi includes nearly 37 highly skilled employees, among whom 24 employees who have received long-term training in Tochigi Factory have reached the "master" standard. In addition, the factory also organized employees of all production lines to go to Tochigi Factory in Japan for further study and special skills upgrading training. The production staff of Dongfeng Nissan Xiangyang Factory are conscientious, conscientious and full of passion, and they are extremely proud of building their own domestic luxury models. Their persistent pursuit of quality perfectly interprets the brand spirit of "Dare to Love" in Britain and finidi, and is also the fundamental guarantee for the excellent quality of domestic models in Britain and finidi.
As the most important strategic vehicle in China market, finidi Q50L in the UK retains the high-end configuration of imported vehicles, including the world-first steer-by-wire DAS in the UK and finidi, which makes it reach an unprecedented height in vehicle steering accuracy, comfort, safety and customization freedom. Finidi Q50L fully considered the demand of China consumers for driving space. The car body was lengthened by 50mm, reaching the longest 4852mm at the same level, and the wheelbase was lengthened by 48mm, reaching the leading 2898mm at the same level. The Q50L is equipped with finidi's first 2.0-liter inline four-cylinder turbocharged engine and matched with a 7-speed automatic manual transmission, achieving a perfect balance between performance and energy saving.
Re-create a model of successful cooperation
Xu Ping, Chairman of Dongfeng Motor Corporation and Chairman of Dongfeng Ying finidi, said: "Dongfeng Motor Corporation and Nissan Motor Corporation will join hands again to integrate the best quality resources and fully support the domestic production of Dongfeng Ying finidi, which will create another successful cooperation model. At the same time, the domestic production of Dongfeng Ying finidi complements the gap of Dongfeng Motor Corporation in the field of luxury cars. "
Ren Yong, deputy general manager of Dongfeng Nissan and director of Dongfeng Ying finidi, said: "The successful production of Yingfinidi in Xiangyang Factory proves that Dongfeng Nissan has the ability to manufacture luxury models in manufacturing, procurement and research and development, which has opened up new space for the future development of Dongfeng Nissan."
Dr. Daniel Kirchert, general manager of Dongfeng Ying finidi, said: "The commissioning of the domestically produced Q50L is an important milestone in the long-term development strategy of Britain and finidi and the localization process of China. Xiangyang factory, which produces Q50L, implements the global unified production standards of Britain and finidi. Its advanced and strict production technology and quality control ensure the' same quality' of Q500 domestic and imported models, which reflects the demanding requirements of British and finidi products for high quality, and gives us full confidence in the market performance of Q50L and the competitiveness of domestic cars in Britain and finidi. "
According to the latest news,1October 20th, 165438+, Dongfeng Ying finidi presented two domestic models at the12nd Guangzhou Auto Show, showing the strong development momentum of the China market. The first domestic SUV model specially built for China consumers-the brand-new long-wheelbase fashion sports luxury SUV was launched in the world in Britain and finidi, and the brand-new high-tech luxury sports car QX50 also appeared on the same stage. Two domestically produced models with excellent quality mark the full localization of Britain and finidi, and inject new impetus into the development of Britain and finidi in the China market.