new period
New starting point, social demand drives project transformation.
202 1 This year is the tenth year of "BMW Children's Home" project. As the earliest corporate social responsibility project in which BMW dealers and car owners participated extensively, the project has established 95 "BMW Children's Home" in 29 provinces, municipalities and autonomous regions, and held more than 400 activities, benefiting more than/kloc-0.3 million left-behind children and migrant children.
A new era, a new starting point, with the success of poverty alleviation in China, the social problems of left-behind children in rural areas and floating children in cities have been significantly improved, and rural revitalization and beautiful countryside construction have become one of the important social problems. Keeping up with the ever-changing social problems, at the same time, in order to respond to and implement the opinions of the Ministry of Education on comprehensively strengthening and improving school physical education in the new period and help rural schools improve their physical education level, "BMW Tongyue House" released the "Tian Jian Plan": from 20021to 2023, among the 52 original poverty-stricken counties in China that will be stripped of their hats in 2020, Each county helps to fund a school to join the "BMW Children's Home" project, and helps the school sports work to innovate the teaching mode of campus football, enrich the teaching content of physical education, carry out the all-staff sports meeting and build 52 sports demonstration schools on the basis of maintaining the original characteristics. At the same time, the professional training of rural physical education teachers was organized, benefiting more than100000 students, exploring a physical education model suitable for rural schools, and helping rural school physical education development and rural revitalization. This year, the project selected 16 "BMW Children's Home" project school in Sichuan and Yunnan provinces, and organized physical education teacher training for the newly established project school. "BMW Tongyue Home" is actively promoting the extensive participation of stakeholders, caring people from all walks of life and non-profit organizations through its own social influence and innovative empowerment means, and has become a sustainable empowerment platform with snowball effect.
Build a love platform and connect stakeholders to participate extensively.
Mobilizing the extensive participation of stakeholders has always been a unique advantage of BMW's corporate social responsibility. In the face of the sudden serious natural disaster in Henan this year, BMW quickly responded to the emergency rescue, built a love donation platform for stakeholders and the public through the BMW Love Fund, gathered the positive energy of BMW's loving family and all walks of life, and gave full play to the platform role of BMW Love Fund to drive stakeholders to participate extensively, which became a model for the automobile industry to drive stakeholders to practice corporate social responsibility. In this forum, the touching stories of caring car owners represented by Henan BMW Caring Car Owners Club and Qinghai BMW Caring Car Owners Club were shared with the public in the form of videos. At the first time of the sudden flood in Henan, BMW owners in Henan and Qinghai actively organized donations and materials to send disaster relief and living materials to the people in the disaster areas. As an important stakeholder of BMW, under the guidance and drive of BMW's corporate social responsibility, dealers actively carry out public welfare activities in local communities, widely involving BMW owners, and helping the good development of local communities.
Do not forget your initiative mind, based on its long-term development, will continue to make contributions to China society.
In China, BMW's corporate social responsibility has always contributed to the construction of "Beautiful China" with innovative thinking. BMW's corporate social responsibility always runs through the education of governance concept and project implementation. BMW Children's Traffic Safety Training Camp is the earliest corporate social responsibility project initiated by BMW, with a history of 17 years. On 20021,BMW children's traffic safety training camp added the educational themes of "safety", "courtesy" and "law" to the educational content, which is an innovative exploration of "creative transformation and innovative development" of traditional culture under the current traffic safety education situation. The power of corporate social responsibility lies not only in change but also in persistence. The year of 20021coincides with the 5th anniversary of "BMW China Cultural Tour"1and the 5th anniversary of the establishment of "Tsinghua University Academy of Fine Arts-BMW Intangible Cultural Heritage Protection and Innovation Base". "BMW China Cultural Tour" successfully held an exhibition of social innovation achievements, which focused on the cooperation between BMW's corporate social responsibility and Tsinghua University Academy of Fine Arts to help non-genetic inheritors design and develop intangible works.
In 20021year, BMW's corporate social responsibility project added "environmental protection" on the basis of "cultural protection" and "social development", and released "BMW beautiful homeland Action", dedicated to biodiversity protection and national park construction in China. The first phase of the project will focus on supporting Liaohekou National Nature Reserve in Liaoning Province. The release of "BMW beautiful homeland Action" indicates that in the post-epidemic era, BMW has expanded its corporate social responsibility concerns in China with innovative thinking and increased its contribution to China society. No responsibility, no luxury. BMW always takes the promotion of social development as its own responsibility, and encourages the participation of a wide range of stakeholders through corporate social responsibility projects to help solve social problems and make long-term contributions to building a better China society.
BMW Group is one of the most successful automobile and motorcycle manufacturers in the world. It owns four brands: BMW, MINI, Rolls-Royce and BMWMotorrad, and also provides auto finance and high-end travel services. As a global company, BMW Group has 3 1 production and assembly plants in 15 countries, and its sales network covers 140 countries and regions.
In 20 19, BMW Group sold more than 2.5 million cars and more than175,000 motorcycles worldwide. In 20 19, the group's total revenue reached 10425438+0 billion euros, and its pre-tax profit reached 765438+10.8 billion euros. By the end of 20 19, 12 and 3 1 year, BMW Group had 126 and 0 16 employees worldwide.
The success of BMW Group stems from its forward-looking vision and highly responsible actions. BMW Group implements the sustainable development strategy of ecology and society in the whole value chain, and comprehensive product responsibility and clear energy-saving commitment have become the important contents of BMW Group's corporate strategy.
At the same time, BMW is also one of the most popular brands in the field of luxury new energy vehicles. It has an efficient new energy ecosystem and a powerful R&D system, abides by the principle of ecological sustainability, adheres to the concept of sustainable development, realizes green energy, environmental protection, less emissions and low fuel consumption, produces safe and environmentally-friendly products, creates a worry-free electric travel experience and enjoys the fun of electric driving. The success of BMW Group is always based on vision and responsibility. Therefore, the long-term strategy of BMW Group has become an important part of BMW Group's standard strategy of implementing the new energy ecosystem and establishing the sustainable development of the whole value chain, with comprehensive and attractive product responsibilities, clear green factories, green energy production and more advanced logistics commitments.
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