Training is an important link for direct selling enterprises to carry out direct selling activities. "Regulations on Direct Selling Management" clearly stipulates the relevant matters for direct selling enterprises to carry out training activities. According to the regulations, direct selling enterprises should conduct business training and examination for the direct sellers to be recruited. After passing the examination, direct selling enterprises will issue direct selling certificates. Those who have not obtained the certificate of direct seller shall not engage in direct selling activities. Because many direct sellers lack the knowledge of the direct selling industry before entering the direct selling industry, there is a blind mentality that they can succeed quickly and get rich overnight in the direct selling industry. Moreover, in the sales process, direct sellers should explain the performance, use, return system and after-sales service of the products they sell to consumers in detail. Therefore, direct selling enterprises need to conduct basic knowledge training for the direct sellers to be recruited, so that those who are interested in joining the direct selling team can be familiar with the relevant national policies and regulations and the basic characteristics of the direct selling industry during the training process; Understand the development history, corporate culture, business advantages, business strategy and development concept of direct selling enterprises; Fully grasp the rules and regulations of the enterprise; Familiar with the characteristics, performance and use of the products sold; Clarify the characteristics and requirements of the target market, the consumer psychology and consumption characteristics of customers. In order to really improve the quality of direct sellers, enterprises should do well in the following three aspects: First, set up a special training institution to be directly responsible for the training of direct sellers. First of all, it is necessary to master the personal situation and cultural background of the personnel to be engaged in direct selling, strictly implement the specific provisions of the Regulations on the Administration of Direct Selling in personnel selection, and control and master the total quantity and quality of the personnel to be engaged in direct selling. According to the requirements of laws and regulations, people under the age of 18, people without or with limited capacity for civil conduct, full-time students, teachers, medical personnel, civil servants and active servicemen, full-time employees of direct selling enterprises, overseas personnel and those who are prohibited from taking part-time jobs according to laws and administrative regulations are not allowed to be recruited. Secondly, it is necessary to formulate training plans, set up training institutions, and establish training command coordination and supervision and restriction mechanisms. Enterprise training institutions should meet the requirements of relevant national policies and regulations, set up specific training courses and course contents according to the characteristics of enterprises and considering the economic and social environment factors comprehensively. The training content should not only meet the characteristics of direct selling enterprises, but also combine the overall requirements of industry development. Thirdly, in order to ensure the orderly training, direct selling enterprises should make comprehensive, systematic and reasonable arrangements in advance in terms of the quality of direct selling trainers, the setting of training courses, the selection of training places, the total number of trainees, and safeguard measures. The second is to design a scientific training course system and course content. Direct selling enterprises should design training courses scientifically and arrange teaching contents reasonably, so as to ensure that those who intend to engage in direct selling can fully understand the relevant national policies and industry characteristics before joining, and do not spend most of the training time teaching marketing skills or how to get higher remuneration, let alone misleading participants, and attract employees to join on the grounds of getting rich quickly and encouraging measures. In the training course system, in addition to relevant national policies and regulations, theoretical knowledge of direct selling, situation of direct selling industry, marketing skills, basic enterprise system and product introduction, enterprises should also pay attention to the training of professionalism and professional ethics of employees to be hired. In the process of face-to-face sales with consumers, the quality, language and image of direct sellers directly affect consumers' impression of the direct selling industry, as well as the image of enterprises and consumers' confidence in the products they buy. Therefore, direct selling enterprises should pay special attention to the cultivation of professional quality and professional ethics. Enterprises that have obtained the qualification of direct selling must work hard on the ideological and moral construction of direct sellers and direct selling trainers, and cannot take them at will, let alone let direct selling training go out of shape, and then develop into an unstable factor in the economy and society. Direct selling enterprises should, through training, make the salesmen to be recruited know the particularity of direct selling industry and direct selling profession ideologically, deeply understand the essential difference between direct selling and pyramid selling, correct their mentality and motivation to join the direct selling industry, adapt to the characteristics of the direct selling industry, always abide by the professional ethics, do not cheat customers to obtain illegal income, and consciously resist pyramid selling in practical work, thus becoming an important force to maintain and promote the healthy development of China's direct selling industry. The third is to strictly supervise direct selling trainers. The Regulations on Direct Selling Management clearly stipulates that the instructors who conduct business training for direct sellers should be: regular employees of direct selling enterprises, who have worked in this enterprise for more than 1 year; Bachelor degree or above in higher education, with relevant professional knowledge such as law and marketing; No record of criminal punishment for intentional crime; No major illegal business records, etc. The main purpose of this regulation is to standardize the direct selling training market, strictly enforce the discipline of direct selling training, and ensure the quality and knowledge level of direct selling trainers. In addition, the Regulations on the Administration of Direct Selling also stipulates that direct selling enterprises shall issue certificates of direct selling trainers to qualified lecturers, and report the list of persons who have obtained certificates of direct selling trainers to the State Council municipal commerce authorities for the record; The competent department of commerce of the State Council shall publish the list of persons who have obtained the certificate of direct selling trainer on the government website. This will help to improve the transparency of direct marketing training and facilitate the relevant government departments to supervise direct marketing training. In addition, the Regulations on Direct Selling Management clearly stipulates that overseas personnel shall not engage in business training for direct sellers; The certificate of direct seller and the certificate of direct trainer issued by the direct selling enterprise shall be printed according to the style specified by the competent department of commerce of the State Council. In this way, the illegal operation space in direct selling training is compressed to a great extent, and the standardized direct selling enterprise training is given.