Weibo is characterized by its integration and openness. The main reason why Weibo is popular is that it meets the needs of users' interaction and conforms to the trend of great changes in information dissemination methods. As the latest application mode of the Internet, it is highly open, between the Internet and the mobile network, and users can release news anytime and anywhere. Therefore, education and training institutions can make use of these advantages of Weibo to publish institutional information on the website in time, spread it effectively, influence and impress potential customers, and let the public accept the information unconsciously.
Wechat marketing
As the most popular communication software, WeChat has a large number of users. Wechat has no distance limit. After registering WeChat, users can form contact with "friends" who are also registered around them. Users subscribe to the information they need, and businesses promote peer-to-peer marketing of their products by providing the information they need. This popular marketing method can be used for reference by education and training institutions.
QQ group promotion
QQ, as an instant messaging tool with the largest number of users in China, is of great help to the promotion work, especially QQ group, which adds some colors to the promotion. The main ways are QQ group mail and QQ group information release, and of course there are some skills. In the course of operation, education and training institutions can fully analyze the needs of parents and carry out effective promotion, rather than simply releasing the publicity information of the institutions. The overwhelming release of agency publicity information will have a certain negative impact on enterprises.
Website advertisement
Banner and Flash advertising promotion on the website is a traditional way of network promotion. This kind of advertisement has a wide target audience, unlike search bidding, which can target potential target customers. Many education and training institutions, such as China Merchants Join Network, publish advertisements on the education network.
Network marketing should be focused, and education and training institutions should first analyze the types of consumers and know their needs, so as to achieve effective marketing and promotion.