Xinhua News Agency, Beijing, May 28 th: "All for' innovation' and all for renewal, educational institutions are still selling classes crazily."
Xinhua News Agency education teacher, Zheng
Recently, a number of education and training institutions have been punished, courses suspected of violating the rules have been removed from the shelves, and illegal price labels have been revised.
Under the increasingly strict policy supervision, has the upsurge of online off-campus education slowed down?
According to the survey of education teachers, as an important enrollment link, summer vacation is still the key time for training institutions to "sell courses". Training institutions have opened up new channels, brought forth new ideas, and "new tricks", renewal fees and price wars have emerged one after another.
"Classroom sales" moved to the live broadcast room, and there was a supervision blind spot under the rectification.
A few days ago, the Beijing Municipal Education Commission reported that some off-campus training institutions sold courses at the original price and charged early enrollment fees.
Subsequently, the Beijing Municipal Market Supervision Administration recently imposed the highest penalties on four off-campus training institutions for price violations and false propaganda.
According to the survey of education teachers, the marketing of some education and training institutions has moved to the live broadcast room, and the "sales class" is broadcast live through the taxi and Tmall flagship store. The new channel has obvious drainage effect and has become a blind spot for supervision.
In an online school tick-tock room with millions of fans, anchors still generally adopt the strategy of inducing low prices to attract public attention:
"There are courses from grade one to grade three. 8 live classes 10 yuan, one class on average 1.25 yuan! 1.25 yuan. At this price, you can buy steamed buns downstairs, and only people who can't buy vegetarian meat can buy them ... "
Not only that, but there are also new ways to play.
In the past, the old students were concentrated on the internet, but now some online platforms are beginning to mow the grass and "pull new ones".
For example, the "Red" APP, where network celebrities gather, held an activity to recruit learning experience officers on the highway. The so-called learning experience officers, that is, parents and students, can get rich gifts as long as they issue advanced study attendance cards.
"In order to circle powder, raise powder and squeeze powder, I learned a lot of speaking skills to guide my parents."
If the hot free low-price marketing is "innovation", it mainly depends on marketers; In the "update" stage, the so-called course "teacher" is in front.
Many interviewed teachers "teachers" told the educational administration teachers that full-time, continuous classes and retirement rate are important criteria for training institutions to evaluate teachers.
These three rates are like three mountains on a "teacher". Want to achieve 100% continuity rate, no strength is impossible.
As a parent in Guangzhou, Xiao Hu was dragged into a group by Mr. Pan, who claimed to be the head teacher, and received calls from Mr. Pan from time to time.
Teacher Pan kindly sent Mr. Hu all kinds of junior high school real questions, the interpretation of entrance policy, junior high school micro-classes, and answered questions online at any time.
Through a series of emotional preparations, Mr. Pan launched the "Ten Yuan Class for New Teenagers in Summer" on the important marketing day of May 20th, and registered for the "Sixth Final Sprint Toolkit" for free on the same day. Including "five-day dashboard camp" and final exam papers.
"I read all kinds of articles on further studies in the group every day, but the grim situation of further studies makes me unable to sleep as I get closer to further studies.
They offered 0 yuan, a summer school, and I signed up without hesitation.
"Hu said.
Chen Lin (pseudonym), a teacher who resigned from a well-known training institution in Guangzhou, told the educational administration teacher that the job of front-line teachers is not only to prepare lessons, but also to spend a lot of time on various enrollment operations such as group enjoyment, lectures and after-school services.
Parents' fan base operating in the mode of "cutting circle powder", "nourishing powder" and "squeezing powder" aims to constantly create anxiety and let parents pay the bill.
She said: "One of the key points is to intimidate parents.
I learned a lot of speaking skills to guide my parents.
For example, to hold a parent-teacher conference, we must first take stock of the situation of entering a higher school in previous years. The more severe the situation, the better, and the fiercer the competition. The articles pushed at ordinary times seem like parenting stories, but they are generally combined with the background of Niu Wa and Peiyou. The purpose is to guide parents how to raise chickens, so as to make holes, maintain customer relations and expand customer base.
Be careful not to let off-campus educational institutions mutate into "money collecting machines"
The survey results show that "teachers" in off-campus training institutions are mainly responsible for "selling courses", which is a common phenomenon in this industry.
The "teacher" of a training institution in Nanjing admits that there is no training institution that does not assess these marketing indicators. The performance of "teachers" is not up to standard, ranging from withholding bonuses to dismissal.
Experts believe that the biggest consequence of capital entering the field of education and training is the alienation of the industry, which has changed from the complementarity of interest training, talent training and school education to the "cutting leeks" of the whole society and countless families.
Zhang Zhili, director of the Guangdong Provincial Education Supervision Office, said that the state and government functional departments at all levels should establish an evaluation and monitoring system for the education and training industry, formulate star rating or rating standards, comprehensively use economic, legal and administrative means, adhere to moral education first, follow the laws of education, and meet the needs of the public. Educational and training institutions with educational feelings are recognized as for-profit institutions.
"While standardizing the disorderly profit-seeking of off-campus training institutions, we must persist in improving quality and efficiency in schools.
"Xiong Bingqi, vice president of 2 1 century education research institute, believes that the problem that cannot be ignored is that in the process of reducing the burden on students, the school shirks its educational responsibility in the name of reducing the burden on students, requiring students to carry out off-campus training on campus, saying that they can't eat.
School education should strengthen its dominant position, earnestly perform its educational duties, teach and educate people, improve the quality of education, get rid of the traditional pattern of "increasing the burden inside and outside the school" and realize the "win-win" goal of reducing the academic burden inside and outside the school.
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