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Professional skills of real estate agents
Professional skills of real estate agents

Real estate agents are professionals engaged in real estate brokerage activities. The following is my collection of professional skills of real estate agents, welcome to learn and reference, I hope to help you.

(A) the skills of collecting information

Information is an important resource for real estate agents to carry out brokerage business. Only when real estate agents have good information collection skills can they continuously master a large number of real, accurate and systematic real estate agent information.

First of all, the skills of collecting information include: the ability to identify, classify, organize, store and quickly retrieve the information obtained daily.

Secondly, the skills of collecting information include: accurately grasping the content, key points and channels of information collection according to specific business needs, flexibly using various information collection methods and channels, and collecting targeted information quickly and effectively.

(B) market analysis skills

The skill of market analysis means that brokers use certain methods to analyze the information they have, and then judge the current situation and changing trend of market supply and demand and price. Information analysis methods include: mathematical processing analysis, comparative analysis, causal analysis and so on.

(C) interpersonal communication skills

Including the skills of understanding each other's psychological activities and basic ideas, and the skills of conveying self-meaning to each other in an appropriate way (such as language, expression, body movements, etc.). ), as well as the skills of grasping the opportunity to convey key ideas to each other.

(d) Matching skills between supply and demand

The real estate agent is responsible for facilitating the transaction, so both the agent and the agent need to lead, and its essence is to let the supply and demand sides reach an agreement on a certain (or several) houses. In practical work, real estate agents with high supply and demand skills have high turnover, rapid progress in various businesses and high work efficiency, while real estate agents with poor supply and demand skills often work in vain and have low work efficiency.

(5) Skills of grasping the opportunity of closing a transaction.

Real estate agents should be able to accurately judge the real reasons for customers' hesitation and whether the trading conditions are mature. If the trading conditions are ripe, we can flexibly adopt relevant methods to eliminate customers' doubts, so as to reach a transaction.

Skills needed by real estate agents

1, good at communication

As a seller or buyer, if the real estate agent you meet is not good at communication, then you may be under great pressure. The real estate market is easily affected by "time", so you need a broker who can quickly grasp the current trading situation, so that you can switch to buy another property or sell it to another potential buyer at any time.

Lack of communication with brokers is one of the most frustrating experiences people encounter. He said, "It is very important for real estate agents to keep in touch with customers. Some information seems irrelevant to real estate agents who have worked for many years, but it is very important for customers who have just stepped into the real estate market. "

Step 2 be proactive

A good broker should take the initiative to contact potential customers, communicate with existing customers and keep looking for new customers. The so-called "positive", the key is that brokers should always tell customers new information. He pointed out, "If his customers keep calling him, it means that he has not fulfilled his responsibility and has not given his customers enough information."

Step 3 be good at listening

Most excellent real estate agents will tell you to beware of some talkative agents.

If you can't get a word in the conversation with the broker at all, that's your problem. He said, "customers should talk the most, so as to ensure that your broker understands your special requirements and needs." A good broker should listen to customers' inquiries, not talk all the time. "

4. Put customers first.

To put it simply, the real estate agent can make a profit if the customer makes a good deal, so it is very important to choose a broker who always puts the customer first.

A good broker always gives priority to the needs of customers. Buying and selling a house is usually stressful, so brokers should give their clients support and make them feel at ease and happy.

5. Know the customer's preferred contact information.

It is also important for brokers to understand the needs of customers. Some customers like to contact brokers by e-mail to learn about housing transactions. Some people like to use instant messaging systems, such as SMS, while others are used to communicating with brokers by phone.

A good broker has the responsibility to know the communication methods that customers like in advance, so that customers will not feel neglected or stressed because of frequent communication. "

6. Know the timing of customers' buying and selling.

Real estate agents should have a sense of time, so as to establish a good relationship with customers. You need to know whether the customer is eager to sell or buy. If customers want to buy real estate as soon as possible, brokers should act quickly within a limited time. If customers are not in a hurry, brokers can show them more houses and shop around, and advise customers to wait for a better housing market in order to buy their favorite house at a better price. "

7, understand the customer's sales motivation.

A good broker will understand the motivation of customers' sales and often ask himself the following questions:

Is the customer selling to buy other properties?

Is this an investment property?

Is the client going to live in this house and then tear it down and rebuild it?

These three questions should be considered by real estate agents, and they can help brokers to know whether customers are still attached to the house itself. A customer who has five properties but only sells one of them will never be the same as a customer who sells his own house. A good broker will understand the differences and make corresponding adjustments according to the changes of the situation.

8. I would like to provide the opinions of 20 customers I have recently contacted for your reference.

The best way to judge a real estate agent is based on the customer experience they have contacted in the past.

If you have arranged a new broker, and you want to determine whether he is suitable for you, you can ask the broker to provide his latest 20 clients and listen to their comments on him. Not the selected customer list, but the real evaluation of the last 20 customers. A good broker can get positive recommendation from any client in the past. "

Extended data:

Five advantages of real estate broker profession:

First, start quickly.

Real estate agents have low entry barriers and do not need high education and hard skills. After joining the job, most people can enter the normal post status of real estate agents in a very short time through basic industry knowledge and process training, and then call and check the house.

Second, high income.

Real estate transaction is a high standard market. As long as brokers maintain correct values, solid professional knowledge, diligent professionalism and enough patience, there are many opportunities to earn hundreds of thousands or even hundreds of thousands of dollars a year in this industry.

Third, the risk is small.

We will not face the risk of personal injury, property damage or violation of laws and regulations.

Fourth, individual freedom.

Our working methods are diverse and flexible. As long as you can make achievements, you can work as you like, and everyone can find their own working methods.

V. Long-term guarantee

Living, everyone needs it, everyone will always need it, and our work can definitely last long.

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