Familiar with the industry
First of all, to engage in SEO in the medical industry, you must know something about the medical industry, including medical marketing, industry trends, and some related medical terms. No matter what industry you are engaged in, if you want to make achievements in this industry, you must understand it in order to do a good job.
basic skill
If you are a non-webmaster and have no experience in building a website, learning SEO from scratch is essential. It doesn't matter if you don't have experience in building a website, and it's not too difficult to get started in website construction. What's more, you are engaged in SEO industry, not providing professional website service. It is good to know the following basic knowledge:
1 html language: There are many related online tutorials, and you can learn the basic elements of common HTML in two days. You don't need to study deeply, just look at the html code, otherwise there will be no SEO optimization in the future.
2 div+css: it is not necessary to use div+css layout to make a website, but the code of div+css is concise and conducive to SEO. If you use CMS or blog as a website in the future, they usually use div+css template, so you should know something about div+css. If you already know how to use table as a website, it doesn't matter if you don't learn div, but css is the basic thing. You must understand that if you start to learn SEO from the website, I suggest you learn div+css and find some tutorials online 10 and a half days.
3 CMS system: Friends who are not familiar with ASP and PHP to build dynamic websites can directly learn how to use several common CMS systems, and then they can build their own websites. Of course, they should also know something about ASP and PHP languages. This knowledge is needed for future website modification and adjustment; ASP system recommends kingcms and zblog, PHP system recommends dedecms and wordpress；; Asp, access, php, mysql, potoshop, js, etc. are all very simple and basic things, and it won't be too difficult to learn.
4 Writing ability: Although there may be special editors in the future SEO work, you don't need to create content, but as a competent SEO, you can't just collect and copy other people's content, you must have certain writing and expression skills. In addition to creating content, SEO also requires you to have certain writing skills, such as scheme and planning, which cannot be improved in a day or two. You can improve your writing and expression ability step by step through writing and creation.
Other basic knowledge: domain name registration and selection analysis, space selection and binding FTP upload, website template modification and replacement, Trojan virus server website security knowledge, these are very basic things, and you can get started after one or two operations.
Three basic SEO skills
SEO is easy to learn, but difficult to learn. In the process of learning the basic skills of SEO, we must cooperate with the actual practice. Getting started with SEO is easy. A beginner describes the learning process of SEO like this:
The first stage: all SEO techniques are very simple, and the learning process is easy to skim, because I feel that I know everything;
The second stage: I don't know much about the actual operation, because I have to watch the tutorial again at the beginning. At this stage, I should do more practical work. At this time, I can apply the things in the tutorial to practical work. At this time, SEO is the introduction;
The third stage: when you have some practical experience, you will gradually feel that SEO technology is not too difficult. At this stage, you will find that SEO needs details and resources. At this stage, congratulations, you have become SEOER.
There is not much learning about SEO skills. Recommend Ms. Hu's SEO introductory tutorial "Search Engine Optimization (SEO) Knowledge Manual". The SEO of ZAC, the pioneer of SEO in China, sends a blog every day, and the SEO content of two blogs in one book is quite comprehensive, which is a necessary teaching material for SEO beginners. In addition, the following SEO skills need to be carefully studied and understood:
The keyword strategy of 1 includes the selection and distribution of main keywords, the mining of long tail keywords, the SEO of the industry, and the keyword strategy is relevant and important;
2 Website structure Website layout structure is a very important link in website optimization;
3 link building external links and internal links is a very important work in SEO;
4 data analysis log file analysis, traffic analysis, keyword analysis, sales data analysis, after a series of data analysis to determine the optimization scheme;
Although Baidu bidding ranking does not belong to SEO, the medical industry mostly uses the combination of SEO and Baidu bidding ranking for search engine marketing;
6 Google Adwords advertising, its leading position is beyond doubt, putting Google Adwords into medical marketing is a very good choice.
If you are engaged in SEO in the medical industry, you can learn my previous article on hospital website construction based on SEO.
The other four
1 SEO mentality
No matter what industry you are in, SEO mentality is very important. There is no forever number one ranking, and there is no 100% K website. Many newcomers give up halfway because they fail or fail once or twice. We don't say that failure is the mother of success, but it proves that you will go further in SEO.
2 administrative power
No matter what you do, you can't muddle along. If you are engaged in SEO work and make a goal plan, you have to work hard to implement it.
3 team spirit
In the future SEO work, a project may need a team to complete, and at this time everyone must be required to have team spirit.
4 personal relationships
95% of SEO skills are simple. You will see in any article about SEO that the most important 5% are "experience", "creativity" and "connections". Establishing your own SEO interpersonal network plays a key role in the future SEO work.
5 Pay attention to industry trends
Pay attention to the development of SEO, pay attention to the development of the industry, search engines are constantly updated, and the industry is also constantly developing. We must also continue to study in order to win the bid.