I. Introduction
In order to strengthen the unified management of agents throughout the country, standardize the behaviors of agents in various regions, and ensure the smooth sales of "Company products" in various agent regions, Ltd. formulates the agent management system according to the following principles, and expects agents at all levels to seriously implement and strictly abide by it.
1. Prudence principle
In line with the attitude of being responsible to both parties, agents at all levels must conscientiously implement the working procedures stipulated by * * company in market expansion and product sales, and must not act rashly.
2. Risk principle
* * The company will reduce the market risk of agents at all levels as much as possible.
3. Regional principle
Each agent is responsible for the product sales in a certain area, and the agent is unique in a certain area, and cross-regional sales are never allowed. In principle, the prefecture-level administrative region is the smallest unit to divide the agency sales area.
4. The principle of price unification
The sales price is unified throughout the country, and agents are generally not allowed to raise or lower the price privately. If it is necessary to change the retail price under special circumstances, it must be confirmed in writing by * * Company before implementation.
5. Plan management principles
Implement a planned management system for agents. * * The company issues the sales plan to the agents every year, and implements monthly inspection, quarterly evaluation and annual summary. At the end of the year, agents will be rewarded with sales rebates according to relevant regulations.
6. The principle of active assistance
* * The marketing department of the company actively cooperates with the agents to solve the problems encountered in the sales work.
7. The principle of good faith
Both parties must be honest and trustworthy and never provide false information.
8. Strict management principles
Conscientiously implement various management systems. For agents who violate the management system, they will be punished resolutely in accordance with the regulations until they are disqualified, and they will never be tolerated.
9. The principle of win-win for both parties.
* * The company's goal is to achieve win-win development with the agent * * *.
10. Long-term principle
* * Based on the market, the company has long-term cooperation with agents to ensure that agents actively and confidently carry out marketing work.
II. General principles
Article 1 The agency term is generally three years, and the agency agreement is signed once a year. In principle, each state (region) has only one prefecture-level agent.
Article 2 This system stipulates the authority, operation and business handling of the franchised agent of * * Company (hereinafter referred to as the agent), aiming at maintaining the good cooperative relationship between * * Company and the agent and promoting the common development of both parties.
Article 3 The agent is authorized by * * Company, and under the principle of self-operation, in strict accordance with the provisions of the agreement and the requirements of the marketing department of * * Company, is responsible for market development, publicity and promotion, after-sales service, external environment coordination and other related business operations and business handling in the agent area;
Article 4 The agent appointed by * * Company shall engage in agency activities in accordance with the regulations of * * Company, and shall not engage in acts that damage the interests and image of * * Company;
Article 5 All agents shall actively collect information of their own industries, especially the market sales of * * company's products and other brands, and feed back the market information in time to help * * company publicize its corporate and product image and further strengthen the construction and management of its sales network;
Article 6 The agents in the agency area shall actively go through the formalities of product entry, properly handle the relationship with stores and retail stores, do a good job of filing, and actively do a good job in pre-sale, in-sale and after-sale work.
Third, the agency requirements
1, with independent legal personality, can provide copies of the original business license, tax registration certificate, organization code certificate and other relevant documents, and become the legal agent of * * company after passing the examination and signing the agency agreement.
2, should have a good business scale, office conditions, equipment and personnel, fixed business premises, good credit ability and business reputation.
3. There shall be no vicious competition among agents, and business operation and treatment shall be carried out within the jurisdiction;
4. Willing to focus on the management of "company products" products, and full of confidence in products and markets;
5. Be able to operate honestly and accept the business guidance of * * company, which is consistent with the strategic decision of * * company;
6. Fully agree with the systems of * * Company and actively participate in various activities organized by * * Company for various agents;
7, must have a certain sales network, have the ability to "company products" to the market in a short time.
Four. Submit information
U resume of enterprise legal person.
U business performance.
Resumes and numbers of key personnel of the enterprise management team.
Local wholesale and retail network.
Regional marketing plan of "Bioelectricity Patch".
U the ability to reach 35% delivery rate within 20 days after receiving the goods.
Rights and obligations of intransitive verb agents
After becoming the legal agent of * * Co., Ltd., each operator can enjoy the following rights and undertake corresponding obligations:
1, the exclusive agent in the region * * company series products;
2. Use your "* * company" trademark for business activities;
3. Use the goodwill of * * company to carry out advertising and marketing activities;
4. Maintain the good image of * * Company and its products in the agency area;
5. Accept the business plan guidance of * * Company;
6, equipped with the necessary sales staff and responsible for regular business training for the above personnel;
7. Be fully responsible for the operation and handling of business such as regional market expansion;
Seven. Daily homework
① Submit a written order plan to * * company 10 working days in advance to ensure the timely supply of products;
(2) The agent shall make a written market expansion plan at the beginning of each month and report it to the marketing department of * * Company for filing, so as to obtain necessary assistance and support;
③ Submit the monthly work report (market summary) to * * Company before 25th of each month;
(4) explain the network status and sales status of the agency area once every six months and submit it to the marketing department of * * Company;
⑤ Make regional market forecast report (including competitor analysis, future market forecast, government support, etc.). ), before February 30th every year for * * company to develop annual sales targets, work plans, work suggestions;
⑥ The agent shall carry out monthly, quarterly or annual sales according to the sales task set by * * Company to ensure that the market sales and market share of "Company Products" in this region reach the expected target;
⑦ Quarterly report: all agents are required to report the sales report of the previous quarter to the marketing department of * * company before the 5th day of the first month of each quarter, and all agents make quarterly summary to reflect the problems in market development and operation;
⑧ Annual report: Summarize by year, and take the form of year-end agent meeting, and the result will be used as the year-end assessment of agent qualification.
8. Prices and commodities.
1, * * The company supplies to the agent at a unified price;
2. The agent shall sell at the price stipulated by * * Company, and shall not lower or raise the price without authorization, and shall not adjust the price at will to disturb the market price order;
3. In the area where the agent acts, the change of the retail price of the product shall not exceed10% of the suggested retail price;
4. The agent can only carry out all kinds of legal sales activities of the products in the area agreed in the agency agreement, and it is strictly forbidden to engage in all kinds of sales activities in other areas without the written approval of * * Company;
5. It is strictly forbidden for all agents to sell goods in any way, and all acts that disrupt market sales in disguised form;
6. If the two parties negotiate to solve the goods smuggling behavior, and no objection is raised, * * Company may not pursue it;
7. If the agent has maliciously smuggled goods, the company has the right to cancel the agent's qualification according to the seriousness of the case.
Nine, keep a secret
1, * * The company implements the principle of "prohibition in the same trade". Without the consent of * * Company, the agent shall not sell products similar to "Company's products" through multiple agents, and shall not disclose anything about the sales agents to any company.
The three parties shall strictly abide by all business secrets known by both parties during the transaction;
2. No matter whether the agency agreement is terminated or not, the agent shall not disclose any business secrets of * * Company. Once found, * * Company will deal with them seriously. If losses are caused, * * Company will investigate its legal responsibilities according to law.
X. Sales management
1, * * The company is responsible for establishing communication channels with agents, and providing promotional materials, information, policies, promotion plans and management systems to agents from time to time.
2.* * The Company fully respects the right of the agent to sell in the region specified in the sales agency agreement, but * * the Company will reserve the right to develop a second agent in this region under any of the following circumstances:
A. At the time of year-end liquidation, the agent failed to complete the total sales responsibility agreed by both parties;
B ** company's new products, new processes and new technologies are being tried out;
C. The poor management of agents leads to the failure of normal market work;
D. When force majeure such as changes in national policies occurs;
E. In case of major customer complaints, it is confirmed that the agent has improperly operated;
F. Other behaviors that seriously damage the company image and product image.
3. The agent shall guarantee to complete the agreed sales target amount. If the agent fails to reach the agreed target within the agreed time and there is a big gap, * * Company has the right to unconditionally cancel its agency qualification and terminate its agency agreement.
4. The agent shall report the sales volume to * * company at the end of each quarter and submit the sales plan for the next quarter, provide the statistics of sales and inventory every month, and submit the sales plan target book for the next year at the end of each year.
5. For the area where there is no agent, other agents should communicate with * * company and obtain written permission before they can supply to the area, and they are obliged to maintain the local price situation. When there are agents in the area, they should stop supplying to the area or transfer them to legal agents through corresponding channels;
6. Each agent shall strive to achieve business objectives according to the provisions of the agency agreement, and carefully collect market information while achieving market objectives. * * The company will take the feedback of market information collection as the index of agent assessment, and the quality of market information will affect the continuous cooperation between the two parties.
A) Achieve the annual sales target, without violating the management measures, and feed back the market information according to the requirements of * * Company, and both parties can renew the cooperation for the next year.
B) Accomplishing the annual business target without violating these management measures, but the feedback of market information is general, and * * Company will re-evaluate the cooperation qualification.
C) If the agent fails to achieve the annual business target, violates management measures or fails to feed back market information, * * Company will consider canceling its agency qualification.
7. Agents should actively promote the corporate image of * * Company and introduce the products and other new products of * * Company to customers in time. Quickly bring Ruishi enterprises and series products to market.
8. All agents should timely distribute, replenish and transfer goods to the lower-level network, strengthen communication and maintain the sales network;
9. In the process of market operation, when the agents receive market complaints, they should make records in time and report them to the relevant departments of * * Company for proper handling.
XI。 Transaction and settlement
1, agency deposit
Agents at all levels are required to pay a certain amount of agency deposit to * * Company in accordance with regulations, and pay it to * * Company when signing the agency agreement. This deposit is the credit guarantee of the agent and does not need to be used for payment and settlement. When the agency relationship is terminated, * * Company will return the agency deposit to the original agent.
Step 2 deliver
* * Company supplies goods according to the written order application put forward by the agent or the supply agreement signed with * * Company, and * * Company is responsible for handling the delivery and transportation related matters.
3. Price
The agent's external sales must strictly implement the unified sales price.
Step 4 pay for the goods
In principle, payment should be made by bank transfer. Payment for goods shall be made after receipt by the Finance Department of * * Company, and the Finance Department shall notify the Marketing Department of * * Company in writing before delivery of the goods.
Step 5 return goods
If the quality of the goods is unqualified due to our company's reasons, or the model and variety of the goods are inconsistent, * * company is responsible for returning or replacing them.
Twelve. Evaluation and consultation
A * * Company will evaluate the operation of each agent from time to time according to the actual situation, and the evaluation contents include:
1. performance: listen to the performance reports and performance prospects of agents in regional markets;
2, product after-sales service and customer complaints;
3. Network coverage, promotion and inventory management;
4. Dynamic analysis of competitors in the region;
5. The implementation results of the policies formulated by the company;
6. Evaluate the qualification of the agent every six months or every year. Those who pass are re-elected, and those who fail are revoked.
B * * Company's coaching methods for agents are as follows:
1, formulate the agent management system;
2. The salesman of the paid agent;
3. Provide free management training on a regular basis (twice a year);
4. Provide information such as product series publicity materials;
5. Provide support for various management systems and market operation schemes;
6. For agents in poor performance areas, you can do "project research" to find out the reasons and prescribe the right medicine;
7. Assist the agent to draw up the regional marketing plan and hold the product promotion and order meeting;
8. Accept the consultation of agents and their important customers, and answer all kinds of management questions;
9.* * Supervisors at all levels of the company regularly check the regional market operation of each agent;
Thirteen. Violation punishment
1. In the course of business operation, when all agents take an uncooperative attitude towards * * Company or conduct acts that damage the reputation of * * Company's products, depending on the seriousness of the case, * * Company will give them a written warning until their agency qualification is cancelled;
2. If the work is not carried out according to the relevant regulations of * * Company and this system, but no losses are caused temporarily, * * Company will give a written warning and make rectification within a time limit;
3. Failing to meet the sales responsibility for two consecutive years will automatically cancel the agency qualification;
4. If * * sells similar products of * * without the consent of * * company, * * company will give a written warning and make corrections within a time limit. If it is not corrected within the time limit, * * Company will directly cancel its agency qualification.
5. If you don't comply with the designated sales area, sell products at non-designated prices in other sales areas, or don't comply with the provisions of this system, resulting in disputes with other sales agents, * * Company will impose a fine of less than 50,000 yuan depending on the seriousness of the case and cancel its agency qualification. If the circumstances are serious, the company will be handed over to the people's court for judgment;
6. If * * Company suffers general losses due to breach of confidentiality obligations, * * Company will reasonably assess the amount of losses and impose an economic penalty of less than 5,000 yuan. (Note: General loss refers to the damage to the goodwill of * * company, but it is not enough to affect the image of * * company and the image of products in the region; Or the loss of economic benefits is less than 5,000 yuan; Or disclose the contents of this agreement to a third party; Or violate the confidentiality system of * * company, and disclose relevant information and commercial information below the confidentiality level. )
7. Violation of confidentiality obligations, resulting in heavy losses of * * company, * * company will be fined 5,000-20,000 yuan, and if the circumstances are serious, its agency qualification will be directly cancelled, and it will be submitted to the people's court for ruling. (Note: Significant losses refer to gains.
The loss is higher than the above-mentioned "general loss" or deeper than the "general loss". )
8. Agents must consciously accept the constraints of this system. If the agent violates the provisions of this system or fails to fulfill the sales responsibility, * * Company has the right to suspend the supply until the agency relationship is terminated.
9. If the agent seriously violates the relevant rules and regulations of * * Company or the Franchise Agreement, * * Company may terminate part or all of the contract agreed by both parties at any time.
Fourteen supplementary terms
1. As an annex to the agency agreement, this system has the same legal effect as the agency agreement.
2. GM * * Company will arrange and adjust its agents reasonably based on the principle of "honesty and trustworthiness, long-term service" and "fairness and reasonableness, survival of the fittest" to achieve mutual benefit and rapid development.
3. If the business needs to terminate the agency relationship for other reasons, it needs to submit a written application to * * company, and the agency deposit will be returned after confirmation by the * * company.
4. In case of business competition and conflict between agents, * * Company will mediate and handle it according to the principles of fairness, justice and openness and relevant systems.
5. In case of an agreement dispute between * * Company and each agent, it shall be decided by the court where * * Company is located.