Live training is the whole operational learning, as we often say, how to maintain online stores, how to use design software, how to analyze various data, and how to establish and use various promotion channels. More popularly speaking, it is the production, maintenance, drainage, promotion channels, the opening of live broadcast rights, the release of notices, the uploading of goods and the linking of goods.

Taobao anchor training and online celebrity live training with goods, in fact, the course content is the same, but the anchor titles of different platforms are different. The anchor of any available sales platform needs to learn the steps such as station position, route skills, editing and operation of various product live broadcast schemes, construction of various live broadcast rooms, purchase and use of equipment, registration of various live broadcast drainage platforms, division of drainage types of the whole network, specific application strategies and methods, and operation of various live broadcast backstage, such as how to link, send notices and start broadcasting. Of course, the richness, entertainment, interest, marketability and compliance of the content of the sales program with goods must be truly mastered through the professional training and learning of the anchor with goods. In this way, direct the live broadcast operation to live fans, make them like you, enhance the trust of the store, and finally achieve sales.

There are also many students who often ask such a question. How can we start broadcasting without fans? So there won't be anyone in the studio? The first thing to tell you here is that fans and live broadcasts are synchronized. Any emerging marketing model can never escape the laws of market economy. There is no direct relationship between the number of fans and sales. Live broadcast work and fans need to be accumulated. So what does field sales have to do with it? !

Be sure to prepare the equipment before the live broadcast;

Fully understand the relevant live broadcast steps and rules of each platform;

On-site sales planning and customization of category products and on-site inspection before each work;

4. Whether all kinds of goods in the live broadcast room are placed according to the rules of the platform and related matching staff;

5. Work arrangement, communication, contact and emergency treatment with employees of various departments;

6. The ways and methods of drainage should be distinguished, and whether the relevant data can be effectively analyzed and accurately positioned can obtain truly accurate fans;

7. For the anchor, we must accumulate and flexibly use the knowledge of products, life, culture, entertainment and other aspects. Finally, I need to tell you that if you take live broadcast with goods as your career or occupation, it will take time and all aspects of work experience to accumulate and precipitate.