Geographical location of 1. 1 Heze
Heze City is located in the southwest of Shandong Province, bordering Jiangsu, Henan and Anhui provinces. It governs Mudan District, Cao Xian County, Dingtao, Chengwu, Shan County, Juye, Yuncheng, Juancheng and Dongming and a provincial economic development zone with a population of 8865438+100000 and an area of 12239 square kilometers.
Heze has a long history and profound cultural heritage. Heze, known as "the best in the world", has become an important political, economic and cultural center in the Central Plains for several times. According to legend, Yao, Shun, Yu and other famous clan and tribal leaders mainly live in this area. Famous statesman Yi Yin, strategist Sun Bin, thinker Zhuang Zhou, agronomist Yan Shengzhi, economist Ada, writer Wen Zisheng and many other sages were born here. Fan Li, the "originator of commerce", did business, Liu Bang proclaimed himself emperor, Cao Cao made achievements, and Huang Chao and Song Jiangju did. There are also more than 65.438 million places of interest such as Tomb, Tomb of Chiyou, Chenwangtai, Lake, Sun Bin's hometown and Summer Resort. It is a famous hometown of peony, calligraphy and painting, drama and martial arts in China.
Heze enjoys a superior geographical position and perfect infrastructure. It is located in the transitional zone between the eastern coastal developed areas and the central and western regions, bordering coastal ports in the east and the hinterland of the Central Plains in the west. The Beijing-Kowloon Railway and the New Eurasian Continental Bridge cross in Heze, and four national highways, 105, 106, 220 and 327, pass through the territory. The Rizhao-Dongming Expressway, Jinan-Heze Expressway and Heze-Kaifeng Expressway under construction, Dezhou-Shangqiu Expressway, Dongming-Xinxiang Expressway and Xuzhou-Kaifeng Expressway are about to start construction. Foreign-related institutions such as port, customs, national inspection and container transportation center are complete, the port has achieved direct connection with Qingdao Port, the financial, insurance, communication and trade circulation industries have developed rapidly, and urban water supply, heating, gas supply, sewage treatment and other facilities are complete, initially building a plain forest city with flower city and water city as its outstanding characteristics.
Heze city has an important geographical position and is the gateway to the Central Plains in southwest Shandong. The regional economy of the four counties in the south is similar to that of Henan, and all the counties in the north involve mountains and hills. This determines that it is an interactive link between the Central Plains and Qilu, especially in transportation. Therefore, Heze's outstanding geographical location has virtually become a transit point for Qilu. The perfect combination of the two will certainly add luster to Heze's economy and expand space for the further development of the logistics industry. "Only peony is the real national color, and when it blooms, it will move to the capital." Let's wait and see, Heze, known as the hometown of peony, will be prosperous in the future development.
1.2 Heze Logistics Company
In theory, everyone can wait and see, but the development of Heze logistics and the layout of logistics location are difficult for people with lofty ideals to accept. When I was working in Yulong Cement Distribution Office this summer, I made an in-depth investigation and found that the distribution of third-party logistics in Heze was an important reason for traffic congestion in Heze City. In particular, Pengteng Logistics was built in the city center, which further increased the traffic pressure in the city center. Of course, there are many logistics companies like this. In the view of logistics companies, it is a fashion and a trend. This is a big mistake. We can forget about traffic congestion first, but from the perspective of logistics companies, establishing logistics companies in the city center will greatly increase logistics costs and lose the core advantages of competition. According to my investigation, most of their logistics companies' warehouses are also built here. Increase logistics cost and reduce efficiency. Of course, not all logistics companies are so indifferent, some of them are located on the outer ring road, but I entered the logistics company and found many problems through communication. For example, they are located on the outer ring road, and logistics companies only do agency work. So for these companies that put some "logistics" on their heads by the way, please think about their own advantages and don't blindly place their positions.
1.3 Heze Logistics Planning
Since we are waiting to see the development and construction of Heze logistics, combined with the logistics company layout and logistics demand of Heze, the logistics development of Heze can affect the logistics layout and development of the whole Shandong Province. This year, Shandong Province instructed to build three major logistics bases in Shandong, the first is the coastal logistics base based in Qingdao, and the second is the central logistics base based in Jinan. Of course, southwestern Shandong is indispensable as a part of Shandong, and the logistics bases based in Jining and Heze are not afraid of weakness. Obviously, Heze, as the junction of Lu Yu, Anhui and Jiangsu, has a more important geographical position. Especially in the strategy of "Breaking Heze in the West", it is proposed to build Heze into a business center in Lu Yu. The construction of logistics is unstoppable. Of course, as a political sense, Heze is also riding a tiger. However, the current Heze logistics market has been discredited by some logistics companies, and logistics companies have become liars in the minds of many enterprises and customers. For example, some logistics companies take customers' goods and leave directly, even leaving the company. These logistics companies may be some examples of logistics companies, but their facts have brought immeasurable negative effects to the logistics industry. Of course, this requires the improvement of national laws and the implementation and implementation of relevant responsible departments to make some illegal logistics companies disappear from the market.
2. The background of Heze Logistics
2. 1 Government and Heze Logistics
On February 4th, 2004, an on-the-spot meeting was held in Heze, which was destined to leave a deep impression on the development history of Heze. The secretary of the provincial party Committee, the governor, more than a dozen provincial leading cadres and more than 40 department-level cadres gathered in Heze for on-site work, with unprecedented specifications and strength. It was at this meeting that the three major measures to help Heze-east enterprises moving west, power transmission from west to east, and cadre exchange-were finalized and implemented one by one. The province allows Heze to adopt a more open and flexible policy than other regions and explore a road suitable for its own development without violating national policies and regulations.
For this unusual move, Chen Guang, secretary of Heze Municipal Party Committee, called it "the last opportunity in the history of Heze's development". At the swearing-in meeting, he shouted to many city and county cadres: If we lose the opportunity again, we will lose the future of Heze and become unforgivable sinners!
Chen Guang, who has served as mayor and secretary of the municipal party committee for many years, is well aware of past lives and rare opportunities in Heze.
In the 1990s, there was a saying: "If you want to be rich, build roads first". Entering the 2 1 century, the provincial party committee and government stressed that it is in an important period of strategic opportunities, and how to further accelerate the development of Heze on the existing basis is more concerned. It is of great significance and far-reaching significance for the provincial party Committee and government to put Heze breakthrough in a prominent position. The so-called opportunity is the development of Heze logistics, which attracts worldwide attention and will drive the development of the whole situation in the future.
2,2 Heze industry and agriculture
Heze is rich in resources and has broad development prospects. It belongs to the alluvial plain of the Yellow River, with flat terrain, fertile soil and unique agricultural production conditions. It is a famous production base of high-quality grain, cotton, forest and livestock in China, one of the three major animal husbandry cities in China agricultural area, and one of the first four plain greening areas. Domestic coal reserves are 28,654.38+billion tons, and Juye coalfield under development and construction is the largest, best and last coalfield in East China. The proven reserves of oil and natural gas are 56.25 million tons and 27.3 billion cubic meters respectively, making it an important production base in Zhongyuan Oilfield. The industrial base is good, and now an industrial system has been formed, which mainly focuses on electric power, machinery, chemicals, medicine, food, textiles and forest products processing, with relatively complete categories and strong supporting cooperation ability. It has established economic and trade relations with 120 countries and regions, and chemical products, fur clothing, fruit and vegetable food, wooden handicrafts and so on have strong competitiveness in the international market. Heze was identified by Shandong Province as a production and processing base of high-quality agricultural and sideline products, an energy and chemical base and a trade and logistics base.
The relatively weak economic foundation determines the far-reaching development space. From the perspective of the whole Shandong region, the economic development of Heze region is relatively backward. At first glance, this is its weakness, but from the perspective of development, it contains unlimited business opportunities. Heze is rich in resources, with Juye coalfield in the east and Zhongyuan Oilfield in the west. The conditions for the development of animal husbandry and forestry are unique. Heze is located at the junction of Jiangsu, Shandong, Henan and Anhui provinces, with superior location and convenient traffic conditions. With the increase of logistics volume, Heze Port will become an inland port city with complete facilities, which will play a decisive role in Shandong's future economic development. The existing urban construction and planning in Heze can no longer meet the requirements of current economic development, and it is urgent to establish a master plan for urban development that is "based on the present, with an eye to the future, with overall consideration and integration with world-class cities". The future construction of Heze City must highlight the local characteristics of "Flower City, Shui Yi, Linhai and Shangdu", properly handle the relationship between modernization and protection of historical and cultural heritage, and keep pace with humanization and social undertakings. Objectively, Shandong's economy will further develop in policy and tilt in macro-control to catch up with the development level of other areas in Shandong. This inclination will enable Heze to obtain an external space conducive to development. Any government in Heze region hopes that there will be qualitative changes in economic development. This internal motivation is reflected in policies and taxes, which will provide more favorable internal factors for economic development. The linkage of economy makes Heze market have great potential. From the perspective of economic development alone, it seems that the economic development centered on Zhengzhou in the Central Plains has a greater impact on Heze than that centered on Jinan. In the future development pattern, Heze region is likely to benefit more from the radiation of the economic development in central Shandong to the inland, and the influence of the economic rise in the Central Plains to drive the Middle East westward. Geographically speaking, taking Lu Yu economy as the platform, Heze economy is the bridge and link between them. In fact, for a long time, Heze will be located in the regional town center and the distribution center of consumer goods, and its regional economy determines that the entry of external economy is its mainstream. Therefore, this development trend has created a bright future for the development of logistics.
3. Heze logistics talents
3. 1 Current situation of logistics employees
In terms of logistics talents, according to the data obtained by Bi Bo in the survey, only 2 1% of the logistics employees in China have college education or above, and 50% of them have high school and technical secondary school education. In addition, due to the lack of academic education in logistics in China's education system, there is a lack of highly educated logistics talents. The aging of personnel is a common problem in China's logistics enterprises at present, and many warehousing businesses use a large number of migrant workers. As a result, the warehouse has a huge labor force but lacks logistics management and management talents.
The related phenomenon is that most logistics enterprises in Shanghai have low income level and unreasonable structure. The income of storage enterprises in Shanghai foreign trade and economic cooperation system mainly comes from three parts: warehouse rental fee, power fee and diversified operating income. According to the survey results of Bi Bo, in 200 1 year, these three incomes were 87.84 million yuan, 92.52 million yuan and 36.46 million yuan respectively, totaling 220 million yuan, and the annual turnover per capita was less than 30,000 yuan.
Another senior insider pointed out that there are many problems in logistics enterprises themselves. Driven by the "logistics fever", many traditional freight forwarding, warehousing and transportation enterprises have changed their faces and hung up the signboard of "logistics", but there is no essential difference in management and concept. What these companies need is only employees engaged in practical operations such as warehousing and transportation. These positions are very traditional, and they are not the modern logistics talents urgently needed by the industry. Chen Hui and Hao Jumin agreed that the logistics industry itself is a relatively large-span industry, which requires employees to have the quality of planning, planning and even decision-making. The most rare thing is the logistics talents in planning. So the so-called "logistics talent fever" is just like "logistics fever", and it also has a great bubble meaning.
At present, some colleges and universities have also added logistics majors to expand the training scope of logistics talents. Fudan University School of Management not only established the Logistics Research Institute, but also established the MBA Student Logistics Theme Club in June this year, aiming at cultivating logistics elites. Some companies take this opportunity to cooperate with higher education institutions to carry out logistics education and training. .
3, 2 the development trend of logistics talents
Although there are few logistics talents in China, logistics talents have changed from passive customer service to active customer relationship management. In the past, logistics management focused on the integration of internal operations and organizations, and communication with downstream customers still focused on service quality. With the development of supply chain management mode, enterprises gradually turn to emphasize the integration across enterprise boundaries, which makes the maintenance and management of customer relationship more and more important. Only by having a keen perception and cognition of logistics management and market development trends can we grasp the logistics service market and thus grasp customers; From the local interest opposition of the original supply chain to the overall alliance of the whole supply chain, that is, the integrated operation of the supply chain. Many enterprises began to integrate various commercial circulation functions, and formed a highly integrated supply chain channel system through joint planning and operation, which greatly improved the overall performance of the channel. This requires logistics talents to have the concept of macro-control of logistics operation, be able to stand on the commanding heights of supply chain management, grasp the pulse of the whole supply chain development, and realize the integration of the whole supply chain management; From forecasting in advance to timely monitoring and adjustment, the emerging trend of logistics management is to emphasize the joint mechanism of channel members, so that members can enjoy relevant information, especially internal demand and production data, so that enterprises in different supply chains do not need to make unnecessary forecasts, which requires logistics management talents to have good information monitoring ability and corresponding chain management ideas and strategies; From traditional empiricism to timely judgment and adjustment strategy. In a highly changing environment, experience and existing channel infrastructure have become the most difficult obstacles to overcome. Successful logistics talents should stand on the enterprise and its supply chain, establish a new strategic direction and a sense of continuous change management, so that talents themselves and enterprises can survive and develop; From static evaluation to dynamic evaluation. Logistics talents can't judge the performance and development trend of logistics management only by capturing a few "key data" with their only theoretical knowledge, but should make dialectical judgment according to their own dynamic grasp of logistics technology development, so as to get relatively optimized development judgment and development-oriented planning; Transformation from functional integration to business process system. In the increasingly fierce channel competition environment, logistics talents and enterprises must be able to respond to the needs of upstream and downstream customers more quickly, so they must have the ability to effectively integrate the operations of various departments and operate with a streamlined operation system. Most logistics operations and activities are cross-functional and cross-enterprise, so the program integration ability of logistics talents is an important factor for successful participation in logistics management. From closed information management to open information management. Under the framework of supply chain management, related enterprises in the supply chain must share the information needed for supply chain integration with other enterprises, otherwise an effective supply chain system cannot be formed, and logistics talents should not be afraid of "fat water flowing to outsiders", but should look at information from a strategic perspective to meet the needs of supply chain development; From "full pre-job training" to just-in-time training, learn in time. With the development of economy, in the foreseeable future, most of the business processes of any logistics service will be completed by manpower or manpower. However, most logistics operations need to be carried out in various logistics bases and transportation networks, and about 90% of the time, the logistics supervisor can't personally monitor them. The development trend of globalization also increases the complexity of logistics human resource management. Logistics management talents must change from personal skills training to knowledge-based learning and development. The success of logistics management needs to establish the key knowledge and ability of logistics practitioners. However, at present, this development is not ideal, which requires more efforts from enterprises and professional educational institutions; From the management accounting mode of "existing management" to the total value management mode, the activity-based costing system has been developed. Many enterprises are willing to invest a lot of resources to establish a basic accounting system, focusing on providing value creation and cross-enterprise management information to confirm and support value creation activities, rather than just increasing income and reducing costs. Therefore, logistics talents must have the knowledge and ability of cost management while emphasizing improving efficiency and reducing costs.
3, 3 to speed up the training of logistics professionals
Heze College took the lead in recruiting students majoring in logistics in the province in 2003. "Training for a thousand days, using soldiers for a period of time", graduating in 2003, can join the society and provide certain professional knowledge and skills for the development of logistics industry. Although the talents trained by Heze College are limited, it is far from enough to make full use of them to build Heze's characteristic logistics. It is urgent to speed up the training of logistics talents. Heze logistics scale has grown.
4. The future development prospect of Heze logistics.
Based on the above advantages, Heze city put forward the idea of building three bases. First, use a good agricultural foundation to build a high-quality green agricultural and sideline products production and processing base; The second is to build an important energy and chemical base in the province based on Juye coalfield under planning and construction; Third, make use of location advantages to build a regional trade and logistics base at the junction of Sulu, Henan and Anhui. The fourth is to make use of the talent advantage to create a unique Heze logistics. At present, various measures are being implemented intensively. Among them, it is the central city and commercial center at the junction of the four provinces. Heze is underdeveloped in our province, but its economic strength is not weak compared with neighboring provinces and cities. Within the radius of 100 km around it, the fiscal revenue of most cities cannot match it. Heze has the ability to be a center.
Heze's move is meaningful. Heze, as a border city in the west of our province, as a commercial circulation center, can attract a large number of people, logistics and capital flows in the surrounding areas, making our province in a favorable position in the "border economy" competition.
In order to achieve this goal, Heze City has taken a series of unconventional measures while making full use of external forces.
The construction of Heze Port is a wonderful stroke. With Heze as the center, within the radius of 100 km, about100000 TEU goods are exported overseas through Lianyungang every year, while some ports in Shandong are not fully loaded. Taking this opportunity, Heze people built Shandong dry port in Heze, making Heze a distribution center for import and export commodities connecting the central and western regions, and at the same time greatly expanding the western hinterland of Qingdao Port and Rizhao Port.
The iron fist is a new trend in politics. Now Heze is from cadres to the masses, and people's mood is much smoother than before. This is almost an invisible change, but it is this change that indicates the rise of a new Heze, and we are looking forward to it.