Because most art training schools still follow the precise customer route in a specific region, that is to say, what is needed is customers in a certain region who want to learn this aspect.

Therefore, the traditional enrollment method is to understand the local external market environment and the distribution of school campuses, and to understand the child saturation of the whole region. On this basis, we will make statistics and screening of the data, and then make reasonable market judgment and analysis after screening out the families with economic ability.

But the disadvantage of this method is that it needs to invest a lot of manpower and financial resources to do research, analysis and implementation. As a new platform, the most powerful feature of Tik Tok is its recommendation algorithm. You can choose the same city label when advertising. Through this algorithm, we can lock the market of customers in the same city.