Working experience of store managers Through the rotation of store managers, I found that many store managers have the problem of monopolizing store affairs and not knowing how to exert team strength. I'm also the store manager, and all these things happened to me. During the six-month rotation period, the performance of the cloth shop gradually increased. Here, I will share my accumulated experience with you. I remember when I first went to the cloth shop, the store performance was not ideal and the sales were unstable. So I began to look for what made the store's performance go up. Careful observation of the merchandise display and hygiene in the store gave me the first impression that it was chaotic and very messy, which did not meet the image requirements of the pink and blue terminal store. Later, I learned from the shopping guide that the store manager used to be responsible for the display and in-store affairs. Occasionally, the shopping guide will do display or other in-store affairs, but every time it fails to meet the requirements, basically the manager will do it again. Later, the shopping guide no longer participated in the in-store affairs and display work, but only sold well. So I found the problem here. It's not that the shopping guide is unwilling to follow the study and participate in the shop work, but that the manager didn't notice the importance of shop affairs and display, didn't master the working methods and couldn't arrange the work reasonably. I believe this problem exists not only in one store, but also in other stores. When you find a problem, you must find a solution. My first step: adjust my mentality. Whenever you enter the working state, you should adjust your mentality and keep an optimistic and positive attitude, so that people around you can feel your happiness and positive, thus creating a good working atmosphere and driving your team to achieve their goals together. Step 2: Experience and practice (and let everyone have full trust in your ability) 1. Chen Lie first made everyone understand that display is an important job to maintain the image and brand image of terminal stores. Good store display can improve the rate of entering stores, thus improving sales performance. Bring a shopping guide for display every week, from the overall color division to the whole set of display details, as well as the spacing of goods. One by one, and get them involved. The correct way is to point out people who are not doing well, analyze the reasons and teach them how to do it. And no matter whether they have done well before (in fact, as long as you observe carefully, there will always be room for improvement), at the same time, we should give them appropriate praise, which can stimulate the enthusiasm of participation and give the shopping guide the confidence to do better. 2. Store affairs Daily store affairs, especially accounts and statements, are the same as above, and different tasks are assigned to everyone every week. As the saying goes, "it is easy to do one thing, but it is not so easy to do one thing well." We need to spend time. Through your leadership, encouragement and praise, they will be more confident, passionate and devoted to their work. Third: do a good job in sales (continued sales). Apply the commodity knowledge and sales skills that the company often trains to the work. When customers are interested in our single products, they should use their professional knowledge to choose clothes suitable for customers and make a good match, so as to create more opportunities for their own sales and further promote the renewal of sales. There are more big orders, and the performance will naturally rise. In fact, these all need great efforts to show. There may be many shops that do this, but it still doesn't drive sales. I also want to talk about my practice: 1, and the new model must be tried on and studied when it arrives at the store. What style does it belong to? What kind of person is it suitable for? Understand the selling point and fabric composition of clothes. When I was working in a store, I came across a shopping guide pushing a 04F035 windbreaker for a particularly feminine customer. As a result, the customer only looked at it and shook his head and left. What does this mean? Our shopping guide blindly recommends without observing customers and understanding their needs, which will not arouse customers' interest and even disgust them. So how to improve these problems in daily sales? This requires more accumulation in the usual work, more mutual discussion, learning and understanding of goods, so that after customers enter the store, they can make reasonable suggestions for customers according to their own observation and judgment combined with existing goods. 2. Reasonable display of commodities. All the goods displayed on the front hanging, side hanging and image wall in the store should be matched in color and style, which will attract customers more inside and outside and up and down, and will also provide you with more matching try-on schemes when recommending. Windows should also be replaced in time according to the weather changes and the listing of new models, and the vehicle mix should be changed at least once a week. If this model doesn't work well, keep it on. The window is the most attractive place of the store, and it is also the window that can best reflect the image of the store. It must be replaced frequently in order to highlight the image of the store and convey the brand culture. Only with a good store image can our brand leave a good impression in the minds of consumers. 3. Be confident enough. Our shopping guide must have confidence in our products (of course, the premise of confidence is to understand the products) and make full use of them in sales, so that sales work can be motivated. 4, the use of sales skills. Grasp the psychological needs and consumption level of customers and cooperate with colleagues. Facing all kinds of customers and giving different compliments in front of different customers requires us to learn more and accumulate more after work. Why can you make more and more big orders? Focus on recommendation, and at the same time grasp and make good use of the above points, the greater the room for performance improvement! The above is the experience I have summed up and accumulated in my work for half a year. I believe there must be many store managers who do better than me, and I hope everyone can come up with more valuable experience and exchange and learn more! * * * With the progress and promotion of our personal ability and store performance.