In summer, we should wash quilts, sofa cover, all kinds of dresses and suits.
How do dry cleaners increase profits in summer?
In summer, you can do more activities to attract customers, clean curtains, sofas and carpets, and care for luxury goods.
If you open a dry cleaner, what should you do in the off-season in summer?
Hehe, let's develop other businesses. For example, laundry can be perfumed in summer, which is a seasoning. I wonder if this is possible. I think dry cleaners should have such a business. I don't know if you have it, and I haven't done it either, but I have seen such an article before.
It's summer, and you can open a dry cleaner?
It's probably colder than winter.
Do dry cleaners have business in summer?
When I was young, my home was a dry cleaner. Summer business is off-season, mainly in autumn and winter, so it is very good to make ends meet. This business still belongs to getting up early to earn hard money. You should prepare laundry equipment. Now it's a complete set, and a small electric boiler provides the equipment needed for ironing. Business was bleak in summer, but now the laundry price is much higher than before, but the rent and salary have also gone up, and the investment cost is still relatively high. Please consider it carefully. I'm from Shandong. To tell the truth, laundry used to be a good industry, but now it's hard to get into it. And if you can run several hotel businesses, especially bath towels and quilt covers, you don't have to worry about the off-season. High-end hotels don't have to run. They all have their own dry cleaners. At that time, tetrachloroethylene was used as laundry detergent in industry. Packed in a big iron drum, it's worth thousands of dollars. Don't wash. It will only be branded. My mother's shop was opened in primary school and sold to others in senior three. But now that I have graduated from college, the business in that store is ok. All the shops in the industry we know have changed. I hope it will help you a little. I wish you success.
What are the benefits of dry cleaning in summer?
Very good. "It must be sales when it is hot, and it must be marketing in the off-season." There is a natural off-season in the off-season. When the business is good, solve the sales problem, and take a break to raise interest in the off-season. The operation rules of most industries are similar. This book is understandable. But the existence of common sense is also the existence of opportunity. At the same time, the growth of off-season sales will obviously not come from the increment of the market. In addition, innovation is very important. The essence of marketing is to buy different homogeneous products. Innovation is to create differentiated, differentiated promotions, differentiated market positioning and market selection to complete the growth of off-season sales. Denefu has solved this problem. Shoes can be made in the off-season and can be continuously innovated according to the market.
It's summer, and you can open a dry cleaner?
With the improvement of living standards, all kinds of high-grade fabrics and strong demand, dry cleaning industry has become one of the hottest projects. Although the dry cleaning industry is sought after by entrepreneurs, there are also many investors interested in the dry cleaning industry who are worried about the seasonality of the dry cleaning industry. Are you worried about opening a dry cleaner in summer? So what is the operation of the dry cleaning industry in summer? Let's take a look at it with the well-known brand Rose Garden Laundry. It is understood that the dry cleaning industry is indeed a seasonal project, which is divided into dry cleaning off-season and dry cleaning peak season. As the overall performance of dry cleaning off-season, summer is not as good as off-season. However, judging from the actual performance of many dry cleaning operators, many dry cleaning companies still have considerable performance even in summer, and there are still many potential profits for the dry cleaning industry to operate in summer. Therefore, dry cleaners must still have business in summer, and the profit margin is also very large, mainly depending on how you operate, such as expanding large customers and opening up profit growth points in dry cleaners' summer coping strategies. It can bring considerable profits to dry cleaners, and it is also in great demand in summer, such as leather care, car cover washing, family suit cleaning and other services. In hot summer, changing and washing frequently will bring considerable achievements to dry cleaners.
Although summer is the off-season of dry cleaning industry, most families will have some off-season laundry, as well as some winter coats, thick quilts and so on. At this time, if the off-season promotion is proper, it will increase the business income of dry cleaners and promote consumer consumption. In addition, the dry cleaning industry is a project with high loyalty and high profit. I believe that through the daily peak season operation, many loyal customers will be laid for the dry cleaners, so even in the off-season, as long as there is consumer demand, it will definitely bring profits to the dry cleaners. So investors don't have to worry about whether there is business in the dry cleaning industry in summer. The operation of dry cleaning industry is perfect. The demand is strong and the running trend is stable, so there is no need to worry. The dry cleaning business can make money, so investors may wish to venture boldly.
I want to open a dry cleaner. I don't know how risky it is. What should I do in summer?
The seasonality of people's clothes determines that laundry can be divided into peak season and off season. It is an inevitable problem that the off-season in the north is from mid-June to mid-September every year, while the off-season in the south will be longer. So, how do you spend the off-season in the laundry? How to make the off-season not dull or produce invisible benefits in the off-season? Every family has its own brilliant ideas. Here is a brief description, for reference only.
Expand key customers
Although most people can wash their own clothes in summer, not all clothes can be washed by themselves, especially some high-end summer clothes. These expensive brand clothes are often pure cotton, silk, or even light pure wool fabrics. Most of these clothes are not suitable for washing at home. There are also shirts and professional suits worn by white-collar office workers, most of which require professional washing services. Therefore, the laundry room should take the initiative to contact institutions, office buildings and large companies in summer, and strive to provide laundry services for these big customers. In particular, some large companies often take collective laundry as a welfare treatment for their employees, and can also provide services such as cleaning leather sofas and car seats for these big customers in summer. If we can win long-term laundry cooperation with these companies, it should be a great gain for the laundry. Therefore, if we can actively use the off-season to sign laundry lists for several major customers, it should be a good choice for us to successfully spend the off-season and improve the economic benefits of the whole laundry.
Off-season promotion
Due to the living habits of China people, most people will store some out-of-season clothes at home and always think of washing them when wearing them. After a long time, stains or long-term invasion of microorganisms will not only harm the fabric itself, but once the stains become old stains, it will be difficult to remove them. So in the off-season, do some appropriate promotional activities to attract people to clean these stored clothes. Discount is an effective means to promote sales. For example, customers who wash more than a certain amount can enjoy ironing a certain amount of clothes for free, washing three clothes without washing one, and customers who wash more than a certain amount can wear clothes without washing one, and they can also enjoy preferential prices for special groups (students, teachers, disabled people, families of martyrs, elderly people who are lonely). As long as it is conducive to small profits but quick turnover, these promotion methods can be tried. But promotion can't be a regular price war. If this continues, it will not be called promotion, and it will not work for a long time.
Add clothes collection point
If the off-season laundry still depends on the original radiation area, it will inevitably be "not enough to eat." If clothing collection points can be added as a supplement, it is equivalent to expanding the radiation range of the store, which not only increases the amount of laundry, but also expands the customer base and reduces the pressure brought by the off-season. Usually, a laundry with good equipment performance and three clothes collection points as a supplement is more suitable.
Self-transformation
Summer is the off-season for laundry. If you have any plans to transform the laundry, you might as well do it at this time. In fact, after a period of operation, there will be many problems that were not thought of when the laundry was built. It will be rectified at this time. Especially for small laundries, with the increase of business volume or the change of surrounding environment, if there is a plan to repair or replace equipment, you may wish to make plans early, so that when the peak season comes, you will not be in a hurry because of equipment problems, but also make effective use of prime time. Also, there will be some exhibitions in the washing industry in Beijing and Shanghai in summer. You might as well take advantage of this free time to attend. On the one hand, there will be more choices in choosing washing equipment or washing accessories, on the other hand, its price will be relatively cheap at the exhibition. You can also learn the latest industry information, and you may get unexpected gains. Strengthening training With the intensification of industry competition and the complexity of clothing fabrics, the market demands higher and higher laundry quality, and the technical upgrading of laundry personnel is also required by the situation, so training is particularly important. The off-season of laundry is a good time to learn and improve. "Sharpening the knife" in the off-season and "chopping wood" in the peak season are powerful guarantees for achieving sustainable development. After systematic training, it will undoubtedly enhance the comprehensive strength of the laundry and naturally improve its competitiveness. It will also be of great significance to the employees themselves. But besides attending the training provided by equipment manufacturers, it is also important to choose the training place. We must choose a training institution with a good reputation and a high level of teachers to study.
turnover
In the off-season, due to the reduction of laundry business, the staff will be more surplus, and because of the particularity of laundry, the stability of employees must be guaranteed. In this way, the laundry may wish to let employees take turns to spend this time in the off-season, on the one hand, let employees get proper rest in the middle of the year, so as to work better in the peak season. > & gt