Generally speaking, activities to promote activities can be divided into two categories: national activities and small-scale activities. These two activities are interrelated in the overall organizational process, form and mechanism; However, due to the difference in scale and crowd, these two activities will be different in details such as theme selection and activity depth. For example, the theme of national activities is usually more general, while the theme of small activities will be more focused.
1, promoting residential activities nationwide
National activities can be summarized into three types: festival hotspots, anniversaries and theme learning.
For example, the celebration or selection activities of teachers' day around the group of internal trainers, the celebration of the birthday of the motherland on National Day, the photo exhibition of beautiful mountains and rivers, the collection of reunion stories in the Mid-Autumn Festival, and the gift-giving activities at the centennial major nodes of Party building are all hot activities of the festival.
The characteristic of this kind of activity is that we can get attention for the activity with the help of users' feelings about festivals and the heat brought by hot spots.
Through the enterprise training platform, the company's anniversary blessing or learning activities, the online anniversary activities of the platform itself, and the summative learning bill activities held at the end of the year and the beginning of the year can all be summarized as anniversary activities. The anniversary celebration is characterized by strong brand communication effect, and we can spread the brand value of the platform to students through such activities.
The common contents that all staff need to know and master, such as what they should know, what they should know, how they should handle policies and strategies, and what party rules and regulations they need to know, are all activities that can be learned around the corresponding content theme.
For enterprise training platform, theme learning activities are more suitable for the positioning of the platform. If the content is high enough, students are more likely to gain praise for the activities and trust in the enterprise training platform.
2. Small-scale activities of promotion activities
The activities of small-scale users are characterized by more obvious and dedicated * * * among users, and it is easier to arouse their interest in participating in activities based on their * * * *.
For example, carry out designated reading club activities around core employees, carry out knowledge contests and case competitions for a certain business group, and carry out micro-class competitions with internal trainers as the core group. , are the performance of small-scale user promotion activities.
The purpose of promotion activities is to increase the frequency of users using the enterprise training platform, extend the time for users to use the platform, and improve the learning conversion rate of platform learning resources. On the one hand, through cooperation, service and support, training managers at all levels are trained to use the enterprise training platform for training management operations; On the other hand, through activities and mechanisms, students' subjective initiative in learning is constantly mobilized and students are guided to form study habits. Two-way efforts * * * drive enterprises to learn ecological and healthy development.