Shopping guide: usually a long-term behavior. In a sense, they are salesmen under special circumstances and terminal salesmen who directly face customers. They are stable for a certain period of time (for example, one year or two years). In specific work, they leave a good impression on customers through on-site decent behavior and high-quality service, thus establishing a good brand image and corporate image, so that customers can buy on the spot or form the impulse to buy later; At the same time, the shopping guide is usually responsible for the terminal construction and maintenance of the store and properly coordinate the customer relationship. The inevitability of the emergence of shopping guide: the emergence of shopping guide is the inevitable product of "buyer's market" and "channel economy". As we all know, the buyer's market is obvious, so I won't talk about it here. In fact, the channel economy is also closely related to the buyer's market: due to the formation of the buyer's market, the position of the channel terminal distributor is increasingly prominent (as can be seen from the "Nanbai incident" that caused a lot of noise a few days ago), so the terminal distributor not only pays attention to the price and booth, but in order to maintain the image of the terminal and ensure the delivery capacity, the factory often has to give in to the "challenge" of the terminal. On the other hand, sending shopping guides often becomes an effective weight for factories to force terminals to make money, settle accounts and provide better positions. Shopping guide is an important link to complete the whole sales work and realize the exchange of goods and money. The shopping guide is the key person to realize this key leap. Getting customers to pay for the company's products is a difficult process. A shopping guide must have sufficient reasons to make customers willing to buy products and make customers feel that the products he buys are worth the money. To do this, we must explain the function of the products sold in detail and patiently, and let the customer know that this function is exactly what he needs. To do this, shopping guides need to use a lot of promotion means and skills in the promotion process. In addition, the shopping guide is the only factory staff that customers can contact. The shopping guide embodies the company image. Before the customer has a deep understanding of the product, his knowledge of the company directly comes from the feelings and impressions given to him by the shopping guide. Good shopping guide service can cultivate a large number of loyal customers and improve brand awareness for the company, and can cultivate potential markets, because good promotion service can enable customers to do the following three things: customers repeat purchases-customers-customers recommend to buy famous sales figures: 1:8:25: 1 influence 1 customers, which can indirectly affect 8 customers. By analogy, if you offend 1' s customers, it will also bring corresponding losses, and the losses need you to pay twice as much effort to make up. It can be seen that it is an important duty of every shopping guide to provide customers with high-quality products and satisfactory services. Second, the difference between shopping guides and traditional salespeople and promoters: 1. Traditional salespeople are the product of planned economy. They tend to focus only on pure sales, too mechanical and lack initiative. Do not participate in the construction and maintenance of terminal image and product-related brand promotion, and have a weak sense of service. 2. Promoter: it is a short-term behavior within a specific activity time. Generally, they are hired temporarily when doing promotional activities. Often, as soon as the activities are over, the staff will be automatically dissolved, and it is difficult for both parties to communicate systematically. In this case, factories are usually reluctant to invest too much resources in training, and they often disdain to know too much. 3. Shopping guide: It is a long-term behavior. They are salesmen under special circumstances and terminal salesmen who directly face customers. They are stable for a certain period of time, and leave a good impression on customers through on-site decent behavior and high-quality service in specific work, thus establishing a good brand image and corporate image, so that customers can buy on the spot or form the impulse to buy later; At the same time, the shopping guide is usually responsible for the terminal construction and maintenance of the store and properly coordinate the customer relationship.