With the development of the Internet, people know more and more about it. How to provide better visual experience for netizens is a concern of Lexus animation. When people browse web pages, the animation design of different web pages is also different. At the same time, for internet users, psychological characteristics will also affect the interactive effect between web pages and netizens.

2. A variety of information transfer functions.

At present, the information transmission process on the Internet is mainly based on the mode of "man-machine-man". With the support of multimedia technology, flash interactive animation can make the content of information transmission clearer in sound, color and other aspects. Compared with the traditional media, the interactive animation designed by Lexus Animation is more flexible and diverse in expressing the content of the website, with obvious communication effect and more diversified communication methods.

3. Creative thinking of spreading metaphor

Flash interactive animation design needs innovative consciousness and creative ability. Only by imagining and conceiving abstract graphics in web pages can we complete better web page animation design. In general, people's daily necessities are often used to form icons, buttons and so on in websites. From this, we can see the characteristics of visual metaphor design, and we must be creative. We must enhance netizens' memory of web pages and leave a deep impression on them through very creative ideas.