What I am going to say next will be a historic moment, which will be verified by future time. All industries can do it again with a book club. Why? We are talking about the most powerful reading club at present, that is, there may not be many well-known reading clubs on the market, and the main idea is to study in Fan Deng.

Fan Deng Reading was founded almost ten years ago, in 20 13, and now there are more than 300 books, less than 400. But do you know how many books there are in this world? There are so many books in this world that you can't finish reading them all your life. How did Fan Deng succeed? I summarized some, his company has no kpi, why? Thanks to him, he has been learning the latest books and methods. And compare? The most effective method is verified. When there is no kpi decentralized management in the company, the creativity and flexibility of the company are greatly improved, and everyone is self-driven, and then constantly innovate and iterate. Of course, they now have many redundant functions, adding many unexpected parts to customers. So when the book he shared last two weeks was called Common Sense Work, it also said a lot, which was really against common sense, so they were constantly optimizing it. Mr. Fan Deng was a university teacher, and then he went to tell the truth. When the host cooperated with Cui Yongyuan, he also knew that Cui Yongyuan was depressed at that time and was not very successful later. He earns more than 6000 a month and is very confused. What is he doing when he is confused? When he was confused, he read all the books explaining the Analects of Confucius and then kept awake. Then he said with emotion, if anyone at that time. If you can give him 20 thousand yuan a month, he is willing to work for that man all his life.

In fact, I believe many people still have this idea. For example, I give you 50 thousand a month, and then, are you willing to stay with me for a lifetime? Maybe many people will still be willing to agree. He also wanted to make money by reading and sharing in the early stage, and then, by the way, when he gave a speech at the university, each of you gave me 300 yuan every year, and then I sent you 50 ppt every year. At that time, he traded more than 60 thousand, and he thought this was feasible. Later, through continuous optimization, people began to become audio, then video, and began to share reading. She did it step by step. Of course, Fan Deng started as a part-time student, not a full-time student, so this affected a mentality. You should do your sideline business with a diagonal mentality in this lean entrepreneurial state, and finally the sideline business will become the main business.

Fan Deng's motto in life is, always put the important and non-urgent things first. Such as growth, such as learning, such as health. And making money is by the way After you are highly focused on one field, there won't be so many energy-consuming things. This is also what I need to reflect on. You have provided me with so many sideline projects and drainage techniques. In fact, my own willpower is very high. I am very executive every day, but I am not focused enough. You can listen to Fan Deng's speech on anti-vulnerability. He said something particularly important. He is not talking about listening to the successful experiences of all successful companies. All of their truly successful companies, the only certainty is that they have strong vulnerability resistance. So this fragile book is recommended to everyone who wants to make a lot of money.

So your cost has a bottom line, but your income has no upper limit, that is, marginal cost, society and sharing economy. These two books gave Fan Deng ideological enlightenment. The essence of business is to please, and the essence of education is to change. Fan Deng chose education, hoping to change more people, help 300 million people develop reading habits and make reading change their lives. Only by solving social problems and real problems can we achieve rapid growth, not saying those fake problems. Real social problems will come to the masses among the masses. The marginal cost of a truly good enterprise must be lower and lower. Just like this office in the glory of the king now, ten people are in charge. A dish that earns 100 million yuan a day can earn tens of billions that year, thanks to these skins, original painters and the income of this game mode. The game is really bad, but his game experience is really good, which also leads many people to indulge in it.

Besides, Exponential Organizations's books also helped him a lot. So his whole growth benefits from many books he has read, which is the happiest way to make money, isn't it? You can also have free time to spend with your wife and children. They are very happy and keep learning, improve their cognition and growth, and help their companies, enterprises and families become better and better step by step. I made money by the way. This is the secret of a company's success. This mystery tells you that you can't learn, just like Haidilao shared a book called Haidilao, and you can't learn.

Another way to share the economy and reduce the transaction cost of users is to reduce the difficulty of users' choice. Its product is very simple, that is, reading club. Later, there will be educated youth colleges and deep reading. He also knows that he won't do diaosi business. He insisted on charging from the beginning and was praised by Luo Zhenyu. When he got Luo Zhenyu, it was free at first. The official account of Luo Ji's thinking WeChat is shared for 60 seconds every day. He made a free sharing program in Youku. But later, he decided to learn from Fan Deng, and from the beginning, he rushed to the middle market instead of diaosi business. Because you do it for free, it will actually attract many people in Bai Piao. If you insist on charging from the beginning, its success will also benefit from constantly having new content sources and high-quality content production capacity. We may not have the second half, but in the first half, as long as you do reading and writing, all the materials come from books, and you will never lack materials. In addition, he achieved a rapid outbreak in Tik Tok. Of course, before Tik Tok, he also split his private sphere. He had a community game, and then he continued to split and expand the number of members of his registered users. His current registered users are probably more than 60 million, almost 70 million.

In 20 19, it achieved a breakthrough of 20 million members, mainly due to the large-scale distribution of Tik Tok. Whether it is genuine or not, his team has nearly 500 numbers and thousands of pirated numbers to help him make and distribute and edit the process of his book club. Some videos recorded by the reading club are sent alternately in various forms. For example, some people edit his book for three to five minutes, while others edit it for four to five minutes. It is actually repeated alternately, but there are some non-repetitive parts, so it is distributed in large quantities and produced in large quantities. The continuous productivity of high-quality content depends on your continuous output and practice, right? Because you have an input foundation, you just need to output and practice this natural ability. In addition, he also read a lot of books related to speeches, and obtained some methodology of speeches. This is the introduction of some reasons for Fan Deng's successful overall systematization.

Then back to this sentence, all industries can do it again with book lovers. Why? Fan Deng has nearly 400 books, including more than 300. Humanities, science, life, emotion, Buddhism, entrepreneurship, lectures, parenting, everything. The parent-child ratio is relatively large, and the later positioning is mainly based on parenting, which attracts so many members to register, because most of them are treasure mothers. So this Fandeng reading club has created a business model, which is the reading club model. However, if he works hard, he will be able to provide you with 50 books in just one year. There are hundreds of millions of books in the world, and many good books are inexhaustible, which provides opportunities for many people. The whole development process of the Internet is also like this. At the beginning, there were all kinds of large navigation stations, and at the end, there began to be vertically subdivided websites, so did the development of Tik Tok. At the beginning, it was a flood of traffic, entertainment platform and music platform, and now there are subdivided platforms, including food field, funny field, emotional field, knowledge field and so on.

And then the book club will be the same. For example, the Yuan Ze Rich Reading Club I held mainly shared 50 books related to making money every year, only 50 selected books, one a week. He can't finish reading many people. For example, if a person gives a book club about emotions in the future, he will publish 50 books about emotions every year. From my subjective point of view, I will definitely sign up and I will definitely study. For example, 299, I can learn fifty books from you. At the same time, I also joined this emotional community to communicate with you. There are too many industries. Another one about parenting, such as parenting reading club. Your fifty books are all positive discipline, you are the best toy for children, the father's army and so on. , are raised by parents and children. Can attract a lot of treasure moms.

I'm going to do only Yuan Ze Chuangfu Reading Club, but at the same time, I will do training in the future. What training should I do? Take this sentence as a training, cultivate more reading clubs and bring out more reading clubs. Then the training fee is 5800 at the partner level. When this is done, I will start training and the reading club will do normally. This project can be done for a lifetime, understand?

So why is it called a project with an annual income of one million? It is equivalent to being a community and a personal brand. This is a project that one can do. You can also cooperate with many people, and working with many people will save a lot of interest. Like working with 50 people. Then one person only needs to pay one week to prepare one of these fifty books. So these 50 works are delivered in one year, so your back-end product is that you have locked this user for one year, so can you provide more other related training this year? For example, if you do a parent-child parenting reading club, can you do a course similar to Li Meijin and do a parent-child parenting training camp? You can even cooperate with many different industries, such as summer camp, study tour, study abroad and so on. Like my reading club, can I cooperate with organizations that make money and have skills or their sailing projects, and then divide the commission? Let them recruit talents and let them provide courses for our training camp within one year? Can the emotional reading club do some personal education, emotional examination papers, or some emotional one-on-one hit, or a crash course of seven-day chat, a course in p u a and so on? Is that all there is in that field? Of course not. You can also set up an e-commerce board to sell books with people who sell explosives, explosives and explosive thinking.

Then there are people around who are related to e-commerce. Can you finally get out of the e-commerce training camp? In a marketing reading club, there are all books on marketing advertisements and marketing, so Ogilvy, Ogilvy and Shi Yuzhu put all the books of the marketing gods, my marketing experience and my internet methodology together, right? Can you find another fork to manage the book club? You put Jack Welch, peter drucker, Peter Lynch and Peter Lynch in stocks, and so on. Get all the management master's classes in. Can we hold a fork business reading club? Can we get a fork sideline? But I remind you that it is very tiring to be a rich man's reading club, an entrepreneurial reading club or a sideline reading club, because these people have no money, many diaosi, many poor people and more impetuous mentality. If you don't have a good attitude, this kind of work is not recommended.

That parent-child rearing is really a big and profitable market, and the IQ of users in this group is low. In other words, just because they are obedient and have low IQ doesn't mean that they are poor at learning. The lower IQ, the more obedient, the more empty, and the better you learn. People with high IQs, especially those who set up sideline businesses and create wealth, think they are smart and have learned a lot. He thinks highly of himself, but they can't learn This is too realistic. Then can we have another fork-shaped humanistic reading club? Put that human nature business war, Lao Yang's, and all kinds of people who have seen heaven? Novels such as The Watchman's Book. Books related to human nature, as well as life and death, fatigue, Yu Hua's life and so on written by Mo Yan. The library can put some books and novels related to human nature, which can reflect human nature. Then can we hold another fork-shaped business reading club, and put Liu Run's Business Insight, Xiang Li's Business Dinner and so on, as well as Rockefeller's autobiography? Can we have another book club? Then you can biography these 50 characters, such as Li Ka-shing's biography and so on. Fifty books will take you to know and learn fifty big coffees a year.

So I repeat, all industries. You can use them all. Do the book again. This sentence will be verified by history. Let's call it a day. Thank you.