1. Agricultural product marketing: Agricultural product marketing refers to a series of creative activities taken by producers and operators in the process of transferring agricultural products from producers to consumers in order to meet the needs of consumers and realize their own goals, that is, investigating and studying the agricultural product market, producing products that meet the market demand according to market demand, and then selling agricultural products to consumers at reasonable prices through efficient circulation channels at the time and place people need with the help of effective publicity.

Second, the characteristics of agricultural products marketing 1. When marketing agricultural products, we should adopt different marketing strategies according to the different characteristics of agricultural products. 2. The marketing activities of agricultural products are risky. Agricultural products production activities are highly dependent on natural conditions, and there are many uncontrollable factors in the production process, which leads to extremely high natural risks in agricultural products production and operation activities, low input-output ratio of agricultural products, long investment return period, low yield and high market risks. 3. The elasticity of agricultural products is low. Changes in agricultural product prices have led to little changes in product supply and demand. 4. Inconsistency between the production and consumption of agricultural products in time and space. This is mainly reflected in the self-sufficiency of farmers, the continuity of people's demand for agricultural products and the seasonality of production.

Third, the problems existing in the marketing of agricultural products in China. Weak marketing awareness: on the one hand, the quality of farmers who are the main producers of agricultural products in China is not high; On the other hand, agricultural products have been planned economy products for a long time, which makes producers generally decide what to produce and how much to produce only according to their own conditions and requirements, without paying attention to market demand. In addition, due to the limitation of funds, technology and information, farmers cannot effectively carry out agricultural product marketing. Unable to obtain accurate market information: the existing information work foundation in rural areas of China is very weak, the infrastructure conditions are poor, and the transportation and communication are backward, so it is difficult for farmers to capture reliable information in time and accurately. At the same time, farmers' own quality and self-protection consciousness are poor. Faced with all kinds of information, they don't know how to analyze, judge and identify. Only by subjective judgment, they often get outdated or false information and can't use it at all. Lack of effective market segmentation and accurate product positioning: at present, there are many agricultural products in bulk commodities, and most of them are homogeneous products. Most producers of agricultural products do not subdivide the market and accurately locate the market, but blindly follow the crowd and plant whatever they make money, but the products they produce are often not accepted by the market.