This has always been the dream of many people, especially for those office workers who are tired of nine to five, and they are eager to have a career of their own. Clothing industry has always been the first choice for people to start a business because of its low threshold and easy operation, and franchise chains are favored by entrepreneurs because they rely on big trees to enjoy the cool. However, at present, there are many clothing brands in the market, and many franchisees do not understand the market and brand operation. Blind investment and premature death are not uncommon. "A handful" website invited Zou Yulai, a senior consultant in the clothing industry, to talk about what preparations entrepreneurs need to make before deciding to join the clothing industry. Zou Yu: Clothing retail is an easy-to-enter industry. It does not involve sophisticated technology, but it is a trivial industry with many links. There is a joke in the clothing circle: let people you hate make clothes. Although it is a joke, it reflects a current situation of the clothing retail industry. Although it is troublesome to do clothing retailing, you can get started quickly if you put your heart into it. Most people choose to do business. First, they choose to make clothes and open clothing stores. Opening a clothing store looks simple on the surface, but there is a lot of content inside. Let's talk about what kind of knowledge we should have before deciding to enter the clothing industry. First of all, if you are going to open a clothing brand franchise store, you should have enough financial support. Secondly, a full understanding of the industry is also the most important. For example, you need to know how the channels of clothing retail are divided. What's the difference between a brand store and an ordinary clothing store? Different channels have different requirements for people. An ordinary clothing store can open a shop to make money as long as it is well decorated and finds the source of goods. But this kind of business is very hard, and you need to go shopping every day. Without external support and guidance, there is no brand awareness to support it. To be a brand, you don't have to worry about the supply and decoration, but you need to know the professional knowledge of the clothing industry very well. For example: sales skills, store management, store display, clothing knowledge, etc. But the current situation is that franchisees lack understanding of the products they operate, and some only have basic common sense, but they don't know much about products, including fabrics. Some even don't know as much as consumers, which shows that such franchisees are not successful. If we go back to five years or 10 years, even if we are unprofessional, we may still have a chance to make money as long as we are dedicated, but now we can't. Now there are many mature and experienced franchisees. If you compete with him in the same market, you need professional knowledge. Third, we should conduct in-depth investigation and study before choosing a brand. Franchisees should remember that business is their own and don't rely on others. Generally speaking, in the advertisements for attracting investment, enterprises show the most preferential treatment, and show the content that is beneficial to enterprises, rather than writing things that cannot be done. Only when the franchisee negotiates with the enterprise will the essential content be involved, and the franchisee will find out whether the brand is suitable for him or not. However, if the franchisee lacks experience, does not start negotiations, and only looks at the promotional materials of the enterprise one-sidedly, he will make a hasty decision and sign the contract. In this way, many problems are exposed when entering the business stage, which is also the reason why many franchisees will fail. They did not conduct in-depth investigation and research on the brand when choosing the brand.