Tik Tok of Haidilao trained all the store staff and learned all the recipes of Tik Tok at the first time after shaking the red in the same paragraph. DIY creative eating method Some time ago, Tik Tok suddenly became popular with a mysterious sea fishing method: raw eggs+shrimps were slippery and poured into oil gluten, and then boiled in hot pot. As a result, Haidilao poured into a large number of netizens who followed the trend to queue up to experience Tik Tok's eating method. At that time, Haidilao was on fire without paying advertising fees. This fire has been going on until now, and those shaking friends who followed the trend and came to Haidilao to experience the eating method in "Internet Celebrity, Tik Tok" were all amazed by the service after Haidilao training.

It can be seen that when customers come to a restaurant, it is not as simple as simply filling their stomachs, but that the store should fully meet the customers' needs of vision, hearing, smell and taste, as well as the social psychology, status, social scenes and emotions of diners. Under the "fresh air outlet", major brands, such as Xibei, get on the bus one after another, encouraging employees to take photos of Tik Tok in their own names and show Xibei's brand with Tik Tok. The employee with the account "Brother Guang" ran out and took a video of himself rubbing his face in the store, which was praised by more than 600,000 people.

Although catering is only a part of Tik Tok's content output, it does not prevent it from being seen by more people. Food is the most important thing for people. No matter what is novel and fun, it will eventually be forgotten, but it will not be eaten. Eating is something that everyone must do every day. Moreover, Tik Tok has a huge user base, mainly concentrated in the post-95 s and post-00 s. They not only brush other people's videos, but also like to record Tik Tok themselves.

It is not difficult to see that the popularity of these catering enterprises is undoubtedly that they have an explosive product that can be "shaken". Haidilao has special pots and bowls, Xibei has oat noodles, answer tea has answers, and confession tea can be confessed. Each shop has its own explosive products suitable for shaking friends, but it didn't do it deliberately, but got a free publicity ride. This requires catering people to change the traditional advertising thinking, explore the unique explosive products of their own stores, and use the novelty of explosive products to attract the majority of friends, which can naturally achieve the effect of promoting sales without promotion.