An effective method to select the target market is product/market grid analysis. In other words, "rows" represent all possible products, and "columns" represent market segments. For example, a large construction machinery factory found that the automobile manufacturing industry is profitable, and its products and market analysis of the automobile industry are as follows:
The figure includes three different user categories, four different products and 12 market segments. According to the enterprise's own ability, it is determined that factory trucks are the most favorable market.