I. Artistic Design of Drama, Film and Television
Drama film and television art design belongs to two disciplines of drama, which was once called "stage art" in teaching system and industry habits, and "performance space design" in similar majors abroad. There are many professional directions under it, including stage design, drama, film and television costume design, TV dance beauty, stage painting, film and television art and so on.
Although the official name of "Dance Beauty" in China has been officially defined as "Drama, Film and Television Art Design", the name of "Dance Beauty" has been preserved to this day due to industry habits.
Second, the art education major
The major of art education aims at cultivating all-round development of morality, intelligence, physique and aesthetics, systematically mastering the basic theoretical knowledge of art and the necessary professional ethics and skills of art teachers, being able to better adapt to the reform and development of ethnic education and be competent for art teaching in primary schools, and taking into account the cultivation of practical and applied talents engaged in related work of art major.
Basic theory of art, basic sketch, color sketch, color composition, pedagogy, educational psychology, music teaching materials and methods in primary and secondary schools, music teaching research in primary and secondary schools, modern educational technology, social investigation, teaching practice, graduation practice, etc. , as well as the main characteristic courses and practical links of each school.
Third, clothing and clothing design major
Cultivate senior professionals with theoretical knowledge and practical ability in clothing design, clothing structure and technology, clothing management, etc., who can engage in clothing product development, marketing, management, clothing theoretical research and publicity and comments in clothing production and sales enterprises, clothing scientific research units, clothing industry management departments and press and publication institutions.
Fourth, advertising design major
Advertising design is a discipline, which specifically requires marketing planning and graphic designers of advertising companies in enterprises and institutions. He has good entrepreneurial design ability in print advertising design, and can independently complete the design schemes of print dynamic advertising, film and television advertising, online advertising and other related industries.
Through the study and training of basic theories and skills of advertising, students not only have a solid ability to engage in copywriting, planning, advertising design and production, but also pay special attention to the cultivation of computer advertising design ability and activity planning ability.
Five, animation design major
Animation design is to cultivate students' artistic beauty, rational thinking and creative appreciation ability through professional study of modern artistic concepts and practice of modern artistic ability; Can use three-dimensional animation software tools to create three-dimensional film and television animation art works, and can independently complete animation design, animation editing, animation creation and other creative tasks. Cultivate high-quality and professional talents in the field of film and television animation.
Baidu encyclopedia-drama, film and television art design
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