1, an attractive title.
Titles are divided into main titles, subheadings, quotations and subheadings. The main LOGO is like a soft logo, and its design is directly related to whether customers will pay attention to the specific content of the article. Bidding and quotation both serve the main bid, and further expounds the information implied or extended by the main bid, and its relationship with the main bid is like a small flower decorated on a hat. Subtitle is the summary of the central idea of the whole soft text and the "outer packaging" of the soft text. Excluding the content below the subtitle, just look at its title, and you can basically get a glimpse. So many times, when creating soft articles, there is a saying that "the title is brewed first, and then the content is filled" ...
2. Interesting structure.
Structure is the framework and skeleton network of soft objects. Usually through the structure of soft text, you can get a general understanding of the style and characteristics of soft text. Whether it is emotional incitement, objective description, elegance and novelty, or story narration, it can be felt through its structure. Therefore, the structure often determines the style of a soft article. At the same time, studying the reading habits of consumer groups and choosing their favorite structures can usually capture consumers' hearts at once. ...
3. A refreshing form.
Form is a way of expressing emotions. Love for a girl can be expressed through letters, oral expressions, singing and other forms. By the same token, when we express our feelings to our customers, we can also choose a variety of expressions, almost all written genres can. Generally speaking, a project will choose an objective description, such as news, newsletter, etc. Pre-publicity, storyline, emotional incitement, etc. , such as narratives and essays. And in the later stage of publicity, we will pay attention to summing up things, and generally choose letters, reports, answering reporters' questions and other forms. ...
4, the language of personality.
Language is an art. Through language, we can not only feel the author's cultural background, but also appreciate his business literacy. The so-called personalized language is not the pursuit of the novelty of words and the alternative of language expression, but the choice of language wording that people in the industry can quickly understand according to the content characteristics, product characteristics and industry background to be expressed. For example, to write a soft article about women's products, we should consider how to phrase it from the perspective of women's thinking and daily behavior habits; Soft products of cosmetics and clothing should be fashionable, elegant and gentle; Soft articles on diet, taboo vulgar and disgusting words. Only by investing in consumers' interest and arousing their desire for reading can they finally win their favor. In short, personality is not unconventional, but should choose targeted language according to different situations. ...