Management course content: language (Italian, English) strengthening, fashion management theory, advertising, economics, marketing, computer, market research, consumer behavior, etc.
Excerpted from Shanghai Fashion official website.
B. MBA course in luxury brand management
The MBA course of luxury brand management helps students build their careers in the luxury and fashion industries, and gives them a comprehensive understanding of the opportunities and challenges facing this industry. The MBA curriculum modules of luxury brand management include: professional skills and etiquette, working methodology, thesis I/II/III, luxury concept analysis, emerging markets, global socio-economics, basic theory of history and creativity, industrial branches, trends and future I& D, etc. Two. Brand management, fashion buyers and marketing, design management, retail management, luxury retail management, marketing strategy, visual display, e-commerce I &；; Two. Distribution, entrepreneurship, data and finance, intellectual property, international negotiation strategy, cultural background I/II/III, consumer psychology I &；; two
C. What are the teaching styles of brand management training instructors?
Teacher Liu Jieke, a brand management training lecturer, teaches by combining theoretical system with practical case analysis, and supports the theoretical system with a large number of practical cases, which has both theoretical height and practical depth; The content is rigorous and substantial, and there is no lack of light humor; At the same time, increase students' case exercises to enhance the interactivity of the course.
D. what is brand management? What are the main courses of brand marketing?
There is no special course for brand marketing. If the specialized course is marketing, enterprise planning and other specialized courses. However, the master led the door and practiced in a personal way.
E. What are the professional courses for brand management training?
Take the brand management training offered by University of Paris IX in China and Shanghai Jiaotong University as an example. Their main training courses include enterprise product-brand management, product-brand positioning and management-management, all-staff product-brand management-management, and strategic brand management.
F. Please recommend some courses related to brand management and marketing!
I suggest you sign up for the online marketing training class.
G. Main courses of brand management specialty
Management, economics, marketing, consumer behavior, branding, communication, general theory of advertising, internal brand diagnosis, brand strategy planning, brand promotion planning, brand operation, brand evaluation, operation management, human resource management, decision simulation of new product development management, industry brand management ability training, management communication training, emotional intelligence training, brand management topics.
Training objectives: In order to adapt to the rapid development of brand management in various institutions in China, this major aims to train advanced applied professionals with all-round development of knowledge, ability and quality, solid theoretical foundation of communication and management, wide knowledge in brand planning and management, strong practical ability, pioneering and innovative spirit and entrepreneurial ability, good psychological quality, hard-working spirit and professional ethics. After graduation, students can engage in brand research, brand planning, brand design, brand communication, brand maintenance and management in various industrial and commercial enterprises, news media units, advertising and marketing planning companies and institutions.
H. Who knows which teacher speaks the course of brand management well? How about Miss Lin Aiping and Miss Zhang Wenjun?
What area? I'm in Guangzhou and I've heard of Lizard International. It looks good. Check it yourself.