Phoenix is the legendary king of birds in ancient China, and it is the national totem of Han nationality like dragon.
Phoenix, like Kirin, is a general term for male and female. The man is a phoenix, and the woman is a phoenix. It is always called Phoenix, and is often used to symbolize good luck.
This LOGO strongly highlights the importance of Xinlaiyi Home Economics Human Bank to domestic human resource reserve, value-added training and human resource delivery, and at the same time applies the noble totem of "Phoenix" to the organizational symbol of domestic human resource operation, implying that "every line will be the best, and domestic industries will fly out of golden phoenix".
At the same time, LOGO also embodies the definition of "new domestic human bank" by its founder, Mr. Ye Heng, that is, to preserve and increase the value of the talents engaged in domestic service served by the domestic human bank and gradually establish the credit system of both employers and employees.