Jilin Yingtu: The target is the number 1 of chain Internet cafes in the whole province!

In Changchun City, Jilin Province, the "Yingtu" network alliance under Jilin Yingtu Communication Network Information Co., Ltd. is a well-known "green" Internet cafe brand with elegant environment, healthy content and standardized management. Over the past five years, "Yingtu" has experienced a leap-forward development from a medium-sized to a large-scale network operation enterprise. Now, with strong capital strength, localization advantages and perfect management mechanism, it has embarked on the road of in-depth branding, scale and standardization, and has targeted the chain Internet cafe industryNo. 1 in Jilin Province!

Five-year leap-forward development

Zhi Zhi 1

As the most expensive Internet cafe in Changchun, Yingtu brings consumers the supreme service experience. Guilin Road Flagship Store, located in the prosperous business district of Changchun, is the brand image representative of Ying Ying Internet Alliance. Not only does the gorgeous decoration create a palace-like internet environment, but its area of 1.300 square meters is also the largest in Changchun. In addition, the 326 computer is highly equipped and meticulous, revealing the comfort and warmth of home, which truly embodies the "people-oriented" service concept of Yingtu.

Nowadays, Yingtu is very famous in Changchun and even Jilin Province, which is the result of its brand expansion for several years. In this regard, Ma Deming, chairman of Yingtu, was deeply touched. In the past five years, since 2000, Yingtu has started from a medium-sized Internet cafe and developed into a large-scale network operation enterprise with 10 direct stores and more than 30 franchise chain stores. In addition to opportunities and persistence, it is more important to implement brand strategy as soon as possible. Ma Deming has always believed that grasping the brand means grasping the market. Under this belief, from the operation of the third Internet cafe, the "Ying Ying Internet Alliance" gradually took shape in Ma Deming's mind.

For a period of time before 2002, due to the restriction of the management system of Internet cafes at that time, Internet cafes with the same name were not allowed to appear, which made the brand chain development of Yingtu encounter difficulties. But it was also during this period that Yingtu completed the accumulation of management, capital and industry experience, thus accumulating energy for its leap-forward development. After 2002, the Internet cafe industry was directly managed by the Cultural Bureau, and the government liberalized the management of Internet cafe names. Since then, the British road that has always wanted to take the road of brand chain has been out of control. Almost overnight, dozens of direct stores and chain stores of Yingtu opened rapidly in Jilin Province, and Yingtu Network Alliance became synonymous with well-known Internet cafes in the streets and alleys of various cities in Jilin Province.

Strategically speaking, the leap-forward development of Yingtu in recent years is inseparable from the foresight of its chairman, Ma Deming. Now, after entering the peak period of growth, Yingtu has launched an impact on new goals. "In Changchun and even Jilin Province, there are more than 40 such Yingtu Internet cafes. Yingtu is going to be the 1 number of Jilin chain Internet cafes. " Ma Deming is full of confidence in the future of Yingtu.

Do green internet bar

Establish a brand-new brand image

In Ma Deming's brand strategy, green Internet cafes are its unique brand connotation. Ma Deming said that the concept of "green Internet cafe" in Yingtu has two meanings: first, the Internet environment is "green", and Yingtu's requirement for its Internet cafes is that the Internet area must be smoke-free to ensure the health of the Internet environment; Secondly, the website content is "green". All websites containing unhealthy content are blocked by Ying Ying Network Alliance, and each terminal of each store is remotely monitored and managed in real time by Zhonggu Management Platform, which ensures the purification of the network environment to the greatest extent.

Taking the route of "Green Internet Cafe" will inevitably affect the economic benefits of Yingtu to a certain extent. However, while adhering to the route of "green Internet cafes" and planting "green" on the Internet, the deepening of value-added services has made Yingtu "every cloud has a silver lining". In addition to subdividing consumption areas of different grades for different consumer groups, Yingtu has also invested a lot of money in the overall supporting facilities of Internet cafes, and opened service functional areas such as senior business rooms, VIP areas, competition areas, water bars and Russian restaurants to meet the needs of consumers to the greatest extent and increase economic income. In Ma Deming's business experience, "customer satisfaction is the most important thing."

In order to adapt to the increasingly fierce competition in the Internet cafe industry, Yingtu attaches great importance to the training and cultivation of personnel. Every employee of Yingtu must undergo 15 days of systematic training before taking up his post. For the employees who have made outstanding achievements in their work, Yingtu will give full development space and provide secondary or even more training, which makes Yingtu accumulate a large number of management talents. At present, many store managers in Yingtu start from ordinary employees. In addition, Yingtu has implemented unified and standardized management for dozens of direct stores and chain stores all over Jilin Province, from store identification to service standards and staff training.

Accelerate the development of branding.

Infinite future

After several years of rapid development, the biggest problem facing Yingtu now is how to strengthen the management and service of a large number of chain organizations in order to integrate a large number of listed Yingtu member enterprises in place. Therefore, on the basis of "Green Internet Cafe", in 2005, Yingtu will further accelerate the pace of brand chain. Ma Deming said that this year, INTO plans to add 10 direct stores and 50 franchise chain stores in Jilin Province, and the scale and level will be by going up one flight of stairs. In addition, in terms of value-added services, breakthroughs will also be achieved by holding various e-sports competitions, setting up theme game areas, launching paid advertising services in Internet cafes, and opening online schools.

In addition, it has always been Ma Deming's wish to cooperate with various manufacturers in the industrial chain, including network operators, IT product suppliers, game operators, etc., to achieve win-win development for all parties.