1, soliciting customers: this is the most commonly used marketing method for home improvement companies and the cheapest marketing method. Generally, a small number of salesmen (some even have no basic salary) are invited by means of low basic salary and high commission, and leaflets are distributed directly to the community to attract customers. The usual practice is to tell customers that "our company designs for free, the price is low and the construction quality is quite good." Let's take a look first, we can give you a design plan for free! " (Zhonghui. com)

2. On-site promotion: This is the most influential marketing method of home improvement companies, commonly known as "word-of-mouth marketing". When there is a company's construction site in the community, the home improvement company will send a salesman to patrol the community, usually telling customers that "there are many advertisements, so it is better to actually take a look at our construction site". The success of this method is based on superb construction technology and excellent field management level.

3. Telemarketing: This is the most troublesome method for customers. The average salesman gets the customer list through the sales girl and the people in the property management company, and then keeps calling the customers to come to the door. Some even pay the bill and change hands several times after buying it, which has overdrawn the transition of the market, and customers are very tired of this way.

4. Model house promotion: different from the "on-site promotion" mentioned above. This method is generally only implemented for key real estate projects because it occupies the liquidity of home improvement companies. The home improvement company bought a house in the community and then decorated it by itself. Decoration companies use their advantages as owners to promote to customers. It is effective to rent or cash out a house after a period of time, but there are risks.

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5. Community promotion activities: This is the product of the rapid development of the home improvement industry. Property companies think that home improvement companies have high profits and are jealous. Euphemistically called "check for customers!" The essence is to charge admission fees. During the delivery period, the property company organized a home improvement company to conduct on-site free consultation and promotion activities. This interception method is similar to the terminal promotion of hypermarkets. Pay attention to the use of various publicity methods, such as banners, flags, X-stage, Yi Labao, etc. , try to grasp the owner's first perspective, make full use of the depth of the community, and maximize the company image. In addition, public service billboards (green belt signs, floor public service signs, garage entrance signs, doorman umbrellas, mailbox signs, etc.). ) is also a good propaganda tool, so we should pay attention to make more use of it.