JD。 COM white brand refers to the goods sold on the platform of JD.COM without brand logo. These goods are not independent brands in JD.COM, but come from third-party suppliers or contract manufacturers. These goods are often relatively low in price, but their quality and reputation are also relatively unstable. The appearance of JD.COM White Brand is also to meet consumers' demand for low-priced goods, and it also gives some small manufacturers and startups more sales channels and platforms.

The appearance of white brands in JD.COM has had a great impact on the consumer market and e-commerce industry. With consumers' pursuit of price and cost performance, JD.COM white-label goods have gradually become one of the choices of mainstream consumer goods. Many consumers will pay more attention to the price and quality ratio when buying goods, so the appearance of white-brand goods in JD.COM provides consumers with more quality choices.

Of course, JD.COM white brand is not an absolutely high-quality commodity. Consumers still need to be cautious when buying. Because most white-brand goods in JD.COM come from different suppliers or original equipment manufacturers, the quality and service are not necessarily consistent. In order to obtain better lasting goods, consumers are advised to make careful comparison and analysis when shopping, and choose goods with relatively reliable quality and price.