The purpose of implementing the chief reporter system is to encourage journalists to develop in a professional and expert direction. The news industry, especially the radio and television industry, is a professional, knowledgeable and highly technical industry. Implementing the chief reporter system, giving the chief reporter rich economic treatment, high social status and broad development space is conducive to diluting the "official standard" thinking of journalists, attracting and retaining front-line news talents and cultivating a group of business elites.

The implementation of the chief system aims at establishing a propaganda and incentive mechanism, mobilizing the enthusiasm of journalists, encouraging the front-line propaganda workers to bury their heads in business, diluting the official-oriented thinking and fundamentally improving the quality of journalists. This system sets strict political and operational conditions. The chief personnel must have high political quality and good professional ethics, and must be the backbone of front-line business. The chief system has made specific provisions in three aspects: workload, award-winning level and papers, aiming at guiding journalists to improve their work quantity, quality and theoretical accomplishment as soon as possible.