(1. Office of china land science Institution, Beijing,100035; 2. Information Center of Ministry of Land and Resources, Beijing, 1008 12)

The arrival of the information age has brought new opportunities to the work of the institute. With the improvement of the informatization level of the institute, the work efficiency and viability of the institute have also been greatly improved. Taking the website construction of china land science Institute as an example, this paper puts forward some suggestions on how to use the website construction to promote the informatization of the work of the Institute.

Keywords: website construction; Learn to work; Member management; informatization

In the Internet age, the fastest channel for learning to show to the public is the Internet. Learning should have a place, an image and information on the Internet. Therefore, establish the website of the society, use the website to publish information about the activities of the society and carry out the activities of the society; Strengthening the contact and communication with members through the website is of great help to improve the ability of the society to serve members, expand the social influence of the society and increase the attraction of the society. The experience of website construction of china land science Institution proves this point.

China land science Institution 1 Website Construction

The website of china land science Institution was prepared from June 2004 1 1 and put into trial operation on June 25, 20051National Land Day.

The website construction of china land science Institution has been strongly supported by relevant leaders of the land and resources system, provincial land societies, group member units and experts and scholars in the land field. Firstly, the planning scheme of website construction is formulated, and the objectives, contents, functions, functions and usage of the website are designed, so as to achieve accurate positioning, reasonable functional structure and substantial content. After the opening of the website, through continuous development and improvement, the content has become more and more abundant and the functions have been continuously improved, which has been widely concerned and praised by the society. Thanks to the joint efforts of the leaders of the china land science Institution and the relevant staff of the website, the website of the china land science Institution has begun to take shape in the past two years, receiving contributions from experts and scholars and messages from netizens, forming a good interactive platform.

There are more than 1400 pieces of data on the website, including more than 300 pieces of stock information before the website was opened, and more than100 pieces of information were updated within one and a half years after the website was opened. From June 25th, 2005 to June 30th, 2006, 3 1 * * 250,000 people visited 960,000 pages of the website, of which June 27th, 2006 was the most visited, reaching1046; 55/kloc-0 visits per day on average; On average, 22,065,438+0 pages are visited every day (Figure 65,438+0). As a professional academic website, the website of china land science Institution has played an important role in improving the service level for its members and expanding its social influence, and achieved gratifying results.

1. 1 Main columns and contents of the website of china land science Institution

The website * * * has 19 first-class columns, such as: society trends, academic exchanges, media hotspots, discipline construction, land science popularization, education and training, etc. There are 14 secondary columns.

Figure 1 website comprehensive analysis diagram

In the website of china land science Institution, in addition to collecting historical data of its previous activities, it also publishes real-time information of its activities in time to publicize new ideas on land management and knowledge about land science. Display the achievements of the Institute through the website, link journals, and optimize information circulation channels. Related columns include academic trends, media hotspots, land science popularization, etc.

(1) community dynamic column: it mainly publishes information on various activities recently carried out by the community, and 70 dynamic graphic messages have been published so far; About 100 1000 people visited nearly 20000 pages; On average, 16 people visit every day.

(2) Media hotspot column: it mainly publishes land-related hotspot issues reprinted in various places, and has released more than 400 dynamic information so far; About 3,000 people visited the webpage nearly 5,000 times.

(3) Land popular science column: learning the contents of popular science activities, land popular science knowledge and common sense, aiming at improving the public's understanding and concern about land science. Participate in the "China Association for Science and Technology International National Day Publicity Campaign", complete the special production of "National Land Day" with Sohu.com Science Channel, and broadcast it simultaneously on Sohu.com Science Channel and society.com, china land science.

(4) Academic exchange column: it mainly publishes abstracts of various academic conferences held by the Society; Expert opinions, academic exchanges at home and abroad, etc. At present, 88 dynamic graphic messages have been published, and about 40 thousand people have visited nearly 80 thousand pages; On average, 62 people visit every day.

1.2 Thematic Forum

Around the central work of the Ministry of Land and Resources and the hot issues about land management in the society, the website has specially set up some special forums, invited relevant experts and scholars to express their views and opinions, and set up a message box to feed back the opinions and questions of netizens, which was answered by experts and formed a good interaction. Related topic forums include the following.

(1) Property Law Forum: In order to cooperate with the National People's Congress Standing Committee (NPCSC) in soliciting opinions and suggestions on the draft property law, the Institute opened a property law forum on July 18, 2005, and set up online surveys, summaries of the draft property law, terminology explanations, media focus, message feedback and other columns. Nearly 300 people participated in the online survey of Property Law, and the effect was good.

(2) Land Planning Forum: In order to cooperate with the preliminary work of the revision of the overall land use planning, the Institute established the "Land Planning Forum". Some issues related to the revision of the master plan for land use were investigated online, and at the same time, some issues such as how to strengthen the protection of cultivated land and basic farmland, how to promote the economical and intensive use of land, how to optimize the structure and layout of urban and rural land, how to coordinate regional land use, how to coordinate land use and ecological environment construction, how to realize public participation in the revision of the master plan for land use, and how to strengthen planning management safeguard measures were discussed online. Topics include leaders' speeches and documents, online surveys, expert opinions, opinions and suggestions, meeting summary, media focus, please leave a message and other columns. The forum published more than 20 expert papers, and nearly 200 people participated in the online survey of the revision of the overall land use planning.

(3)6.25 Forum: held four consecutive Land Day Forums, and published 8 1 papers by land experts. The remaining unpublished articles were also published in other media. The forum also opened a message box for netizens to give timely feedback on netizens' information and release relevant information of major media.

(4) Series of activities to commemorate the 20th anniversary of the promulgation of the Land Management Law: In order to commemorate the 20th anniversary of the promulgation of the Land Management Law, china land science Society and China Land and Resources Newspaper launched a series of activities to commemorate the 20th anniversary of the promulgation of the Land Management Law around 6.25, summing up land management experience, publicizing land management laws and policies, promoting the construction of a harmonious society and improving land management efficiency. During the activity, the website of the institute, in conjunction with websites such as People's Daily Real Estate Channel and Land and Resources News Network 12, broadcast live the symposium commemorating the 20th anniversary of the promulgation of the Land Management Law, and set up online interviews, online forums, online reports, photo news and other columns, which played a very good publicity effect.

(5) Webcast-Changing Economic Growth Mode and Saving Land: On September 17, 2006, the Society held the fourth session with the theme of "Changing Economic Growth Mode and Saving Land" in China Association for Science and Technology 12. In order to cooperate with this meeting, the website of the Institute was webcast, and the contents of the meeting and related videos and pictures were released in time.

1.3 member online registration management system

In order to further improve the information level of member management and improve the ability to serve members, china land science Institution has developed the member registration management system of china land science Institution and the individual member database of china land science Institution, and linked them to the member world section of the website. The member registration management system of china land science Institution adopts B/S structure, and the development environment is IIS+SQL Server+ASP. The system is based on role-based authority management and has the functions of personal data application, statistics, inquiry, printing and modification. Member registration, management and service are carried out through the website, and member registration and new member development are carried out with the help of the Internet, which effectively improves the accuracy and effectiveness of member information in the database.

2. The influence of website construction on the work of the Institute

According to the experience of china land science Institute, website construction has the following effects on the work of the Institute.

2. 1 website is a window to publicize social image and release social information.

One of the functions of the website of the Institute is to establish effective image publicity, elegant demeanor display and publication publicity of the Institute, thus shaping the image of the Institute. As the website of the society, it needs to face the society and serve the general goal of scientific and technological innovation, economic construction and social development in China. The establishment of the website can make full use of the rapidity and cross-regional advantages of the network, timely transmit information and report the activities of the society, which greatly promotes the academic discussion, popular science propaganda, education and training activities of the society, and a series of activities carried out by the society provide rich materials for the website.

2.2 Website is a broad platform for academic exchange activities.

Online academic exchange activities have the characteristics of wide range, low cost and good effect, and are not limited by time, place and personnel, especially some special forums and online surveys, which form academic salons through interaction with the public and members. On the one hand, it increases the means of learning to serve members; On the other hand, it will increase the attractiveness of the website of the Society and expand the social influence of the Society.

2.3 Website is an effective means of learning organization and management.

With the development of the Institute's website, the function of the website has gradually changed from establishing an image and releasing information to using the website to carry out the work of the Institute. Building a working website has become an urgent need for the Institute to carry out academic activities, organizational construction and management, and it is also the basis of the Institute's information work.

By re-registering individual members on the website, the contents of the member database will be accurate and complete, and can be updated and supplemented by members themselves in time, which has certain timeliness. The individual member registration management system is simple, convenient and efficient, which will greatly improve the efficiency of member organization management. Using the individual member registration management system in the website, the informatization of member registration management can be realized initially.

3. Strengthen the website construction of the Institute and promote the informatization of the Institute.

Informatization of research institute work refers to the process of constantly popularizing and applying computer, communication, network and other information technologies and other related intelligent technologies in all aspects of research institute work and research career development, and comprehensively improving the operation efficiency and survival and development ability of research institute, that is, the computer networking of research institute work.

To realize the informatization of the institute's work, it is necessary to further strengthen the construction of the institute's website, improve the technical content of the institute's website, and constantly improve the management and service functions of the website. As far as the website of china land science Institution is concerned, the following functions need to be improved and perfected.

3. 1 Membership and organizational work management functions

On the basis of basically completing the online re-registration of individual members and improving the function of the website of the Institute, the registration number system of individual members will be implemented. According to the registration number of individual members, the Institute will make statistics and inquiries on members' participation in academic activities, awards, participation in club activities and personal membership fees, so as to improve the enthusiasm of members to participate in academic activities through rewards. On the basis of perfecting the membership database, we will create an expert database of the Institute, gradually establish a diversified membership structure, and realize the hierarchical management of members.

3.2 As a platform for information exchange and academic exchange.

The electronic version of all information published on the Internet is stored in the website information base. With the passage of time, the content has been increasing, which has become the main database of the daily work of the institute and plays an important role in the archives management, data statistics and data retrieval of the institute. At the same time, the website will also develop the conference registration system, paper submission system, publishing system and other functions of the society to further improve the information level of the society's work.

3.3 website interactive function

Further develop interactive functions such as leaving messages on the website, attract more members to participate in the website construction of the Institute while serving members, and at the same time make suggestions for the development of land science.

3.4 Member service function

The Society can provide various services for its members through its website, consult their opinions and suggestions in time, and set up a member service area on the Society's website. Individual members can log in with their own membership registration number, which can provide members with rich information and materials and provide a platform for mutual contact and communication. In addition, in the member registration and management system, the functions of message viewing, notification and article and work retrieval are added to improve the ability to serve members. At the same time, it also establishes web pages for individual members and links with the websites of group members, making the website truly become the home of online land science and technology workers.