Marketing major is a major in great demand, which is needed by all kinds of enterprises. The employment prospects are broad, and the average employment rate over the years is about 97%. Employment rate of marketing major in recent years: 97% in 2002, 96.504% and 97.8% in 2003. Marketing major has also become the first choice for more and more people.
(1) The professional career planning of marketing is 3,000 words.
I. Ten-year Plan after University Graduation (2009-20 19)
1, direction:
Registered exhibitor
2, the ultimate goal:
Be a registered exhibition planner, develop your major and become an exhibition planner. Become an excellent entrepreneur.
1. Role analysis and self-analysis
(1) role analysis
Father: "the society is changing with each passing day, so we should keep learning and have a strong ability to stand firm";
Mother: Be motivated and caring at work.
Teacher: "Smart, cheerful, brave, good at communicating with others, self-motivated, simple and lacking social experience"
Classmate: "Strong sense of responsibility, hard work" is suitable for doing.
(2) Self-analysis
According to my own understanding and everyone's comments, I find that I still have problems in my study. I will update my knowledge and accept new things. But study hard and be efficient. It is always difficult to do things carefully, but carelessness is the taboo of marketing, so we must constantly improve in our future study, life and work.
In life, my adaptability is not bad, mainly because I am cheerful, like joking and good at communicating with people. This makes my communication with others smoother; I am willing to do my best for the collective and have a high professional ethics, so it is easier to open up the situation at work. But when it comes to love, there are also many taboos. People often say: keep your word. It's taboo for people who do accounting work, so I will constantly change these bad things in my life and be a successful exhibition teacher.
Second, the occupation analysis
At present, the competition for marketing positions in the market is extremely fierce, especially for ordinary and senior exhibition teachers, which are obviously in oversupply, but senior exhibition teachers are hard to find. In the next 10 year, registered exhibition teachers will be at the forefront of the list of 15 talents needed in China. I hope I can learn what I should have during my stay in Qingdao University, get the exhibitor certificate and be a successful exhibitor.
Third, the self-orientation of career planning.
Be a qualified accountant
1.2009-20 12, got the diploma, the second-class computer certificate, the exhibition teacher qualification certificate, and the CET-4 certificate.
2.20 13-20 15, entered the company for exercise, during which I obtained the intermediate exhibition master certificate, accumulated work experience and obtained the registered exhibition master certificate;
3.20 15-2025, carefully choose companies with more potential and give full play to their talents in the company;
4. From 2025 to 2035, we will constantly strengthen ourselves according to market demand, so that we will not lag behind the society;
5.2035-? After weighing all kinds of factors, I finally decided on the company I work for.
Four. Evaluation and adjustment
We must have a career plan for our future life, but I don't think it is possible to make a career plan now. The surrounding environment is changing at any time, and I will change with my maturity and exposure to different things. However, although there may not be a formed career plan, I think the direction and short-term goals of each stage should be there. For example, I should learn my subjects well during this time, and in what direction should I work hard? Without direction and short-term goals, it is easy to waste my time.
(2) 3000-word career planning for marketing major.
I. Introduction
As a contemporary college student, how can we meet the needs of society and make a place for ourselves when we step into this crowded society with a blank face?
In this era where opportunities and challenges coexist, strong hands are like forests. Once you lose your goal, you can't reach the other side. A clear goal is like a lighthouse standing in the dark, guiding us to success. Career planning is an unchangeable tool to help the weak fight against the unpredictable world.
We should plan our career well so that we won't regret it when we look back.
Second, self-analysis.
1, personal data
I am warm and cheerful, honest and modest, introverted, but I am also integrated with lively and brave people, approachable, compassionate, honest and responsible.
Positive and responsible work, strong endurance. In thought, sensibility is greater than rationality. The analysis of things pays more attention to the side, but it is often just right, and the ideas are too rich and unconstrained. I am too conventional in doing things, but I never delay. I like what I am doing now, but I don't like what I am doing today. I will put my ideas into practice and never fight an uncertain battle. The so-called strategizing.
In addition, I also actively participate in extracurricular practical activities. Joined the school's marketing association and young volunteers association. I learned a lot in these activities. I also do part-time jobs on weekends, such as promoters.
2. Career interests
Psychologists believe that interest is people's cognitive tendency to actively explore something. Personally, I don't like jobs with big changes, such as face-to-face sales. Being unrestrained makes me more willing to do planning work, which is also in line with my major. Pay attention to teamwork and be good at finding problems.
3. Professional ability
Individuals have strong adaptability to the environment and are easy to make corresponding adjustments with the changes of the environment. Independent ability has also been exercised in high schools and universities, studying alone. Being too correct in my work, always loyal to my heart and having a strong sense of responsibility.
4. Professional values
I don't particularly like marketing and sales, but I like the preliminary work of planning and advertising planning.
Step 5: Ability
Ability advantage-strong action, positive behavior, team spirit, like to listen to other people's opinions and suggestions, pursue achievement and efficiency, like to solve problems creatively, pay attention to details and accuracy, pay attention to organization and planning in work, never fight uncertain battles, and have strong self-discipline.
Ability disadvantage-if you only talk about practical matters, you will hide the truth in your heart and be too conventional in something, but once you have your own ideas or opinions, you will carry them through.
Third, the occupation analysis
1, family environment analysis
Family is relatively simple. Living in the countryside since I was a child, my parents engaged in agricultural labor, which made me work harder. My family is harmonious and warm, and everyone hopes that I can go to school for further study, which places deep expectations on me.
2. Analysis of school environment
Studying in Anhui Vocational and Technical College, with strong teachers, is a national model higher vocational college. Schools pay more attention to students' practical operation ability.
Our marketing and planning major is an active major in our school, with abundant training activities, which enables us to practice our professional knowledge and improve our practical ability. The teachers are lovely and have strong professional knowledge, which has benefited me a lot.
3, social environment analysis:
1. China's economy is growing rapidly, and it is more in line with the world after its real integration into the WTO.
2. The competition for talents is fierce. Future enterprises need T-type talents with advanced ideas. In the future, enterprises should pay more attention to the changes in the world and grasp the pulse of the world.
3. At present, the number of college graduates in China is gradually increasing, the demand is gradually saturated, and skilled talents are still in short supply. In the era of competition, strength comes first, but the impact of the financial crisis leads to a poor employment environment.
4. Occupational environment analysis
Marketing position is the champion of talent market demand list! Relevant statistics speculate that "sales jobs are still in greatest demand". Almost all colleges and universities have basically set up marketing major, which leads to the continuous increase of talent supply year after year. The overall analysis of the employment situation of young people with good communication skills and cool heads is always optimistic. As the talent market gradually tends to standardize and improve the domestic market, all state-owned enterprises, private enterprises and foreign-funded enterprises stand on the same starting line to participate in market competition-the core of which is the competition of marketing talents.
Fourth, career orientation.
1, career goals
Be an elite marketing planner in a foreign company or a state-owned enterprise.
2. Career development path
Starting from the lowest level of sales-to the person in charge of marketing strategy-marketing planning elite V. Plan and implement the plan.
1. Early entry into society: During 20 15-20 16, I strengthened my study of marketing knowledge, obtained relevant marketing certificates and English certificates, and seized available opportunities to exercise my knowledge application ability and execution ability. During the internship, I actively learn from my predecessors, pay attention to details, constantly improve my communication skills and eloquence, and accumulate social experience.
2. Based on the society: During 20 16-20 18, I studied hard in my spare time, absorbed knowledge in different fields, and then continued my studies. Establish a good social circle and keep in touch with people you think you can associate with; Exercise your innovative ability, dare to explore and ask yourself why; Speak out if you have an idea, and listen to other people's opinions and suggestions; Actively participate in more beneficial training activities.
3. Long-term plan (20 19) Through the accumulation of study and work experience in previous years, I will take an MBA for further study, improve my academic level and get more good promotion opportunities.
Evaluation and adjustment of intransitive verbs
Career goal evaluation: have your own planning team and become a high-level marketing planner. Maybe the road is more difficult. If I encounter a big detour, I will choose to do something similar to this goal and persevere, taking my own exhibition road.
Career path evaluation: the general direction will not change. If conditions permit, I will choose a better job and learn other knowledge to enrich and consolidate my professional knowledge.
Evaluation of implementation strategy: the implementation strategy can be adjusted in time according to the actual situation, but the overall strategy of "employment-promotion-career selection-entrepreneurship" will not change.
Concluding remarks
Through this career planning, I have a clear understanding of myself and established my own direction of efforts and career orientation. But the reality is changeable after all, so in different periods and different environments, we should make timely adjustments to our plans. Although this career plan can't decide my fate, it not only makes me see myself more clearly, but also illuminates the voyage ahead and gives me the motivation to move forward. The road is long, Xiu Yuan is Xi, and I will pursue it up and down. And will continue to do self-assessment once a year, self-examination once a month, and summary once a day. Make some better adjustments according to the actual situation to adapt to the ever-changing social changes. Although the plan is good, it is more important to practice and achieve results. Any goal, just saying no, will fail.
However, the reality is unknown and changeable, and the set target plan may encounter problems at any time, which requires a clear head.
In fact, there is a mountain peak in everyone's heart, carved with ideals, beliefs, pursuits and ambitions; There is a forest in everyone's heart, bearing the harvest, fragrance, frustration and tempering. If a person wants to succeed, he must show courage, work hard, struggle and struggle. Success, don't believe in tears; Success, not believing in decadence; Success doesn't believe in fantasy. In the future, you have to work hard on your own!
Through this career planning, I have a clear understanding of myself, established my own direction of efforts and career orientation, so as to maintain a stable and normal mentality and work in an orderly and step-by-step manner according to my own goals and ideals. Of course, although the plan is good, the most important thing is its concrete practice and achievements.
But the reality is unknown and changeable, and the plan will encounter problems at any time, which requires us to have a clear head, objective analysis and comprehensive cognition. Everyone has their own ideals, beliefs, ambitions and pursuits, and everyone is eager for success, but in this process, we must adhere to our beliefs, persevere and be down-to-earth!