2. Learning experience
1983, graduated from the Department of Planning and Statistics of Shanxi University of Finance and Economics, majoring in comprehensive statistics;
1998, completed the advanced course of business economics in Heilongjiang University of Commerce.
3. Scientific research status
(1) project
1998, the national ninth five-year plan key science and technology project "commercial automation technology integration and comprehensive demonstration project". As the project leader,
The project was initiated by the State Planning Commission and accepted by the Ministry of Science and Technology.
1999, "2 1 research on the training of marketing professionals in the century", participants, initiated by the Education Department of Heilongjiang Province.
In 2000, the development strategy of famous brands of catering enterprises in China was studied. The project leaders (under study) were: the humanities and social sciences research planning project of the Ministry of Education, the major humanities and social sciences project of the Education Department of Heilongjiang Province, and the major research project of China Cuisine Association.
In 2000, "Research on Comprehensive Development and Utilization of Mineral Water Resources in Wudalianchi, Heilongjiang Province" was sponsored by the Planning Commission of Heilongjiang Province and the Macroeconomics Society of Heilongjiang Province.
In 2003, the project "Management Process Reengineering of Harbin Wan Jiabao Fresh Milk (Investment) Co., Ltd." (horizontal subject under study).
In 2003, he served as the director of the project "Marketing Management Design of Harbin Jiulong Logistics Co., Ltd." (horizontal project).
In 2005, Beijing Yansha Group Harbin passed the project (horizontal project).
In 2005, Hegang Xuemantian restaurant chain "Enterprise Management Standard Design" project.
In 2005, Heilongjiang Kedong Sufu Group "Corporate Culture Construction" project.
(2) works
Marketing course, deputy editor, Heilongjiang People's Publishing House, 1999.
Study on Brand Strategy of Catering Enterprises in China, Jilin People's Publishing House, July 2002.
Network Marketing, edited by China Materials Publishing House, 2003.
(3) thesis
In 2005, business strategy was based on business ecosystem and managed the world.
Comparison of government procurement relief systems between the United States and Japan, 2003, Journal of Harbin University of Commerce.
Research on the matching of product attributes and channel attributes in online marketing, business research, 2003.
Holiday economy, how many business opportunities catering enterprises have, business research, March 2002.
Breakthrough of implementing famous brand strategy for catering enterprises, catering world, 200 1.
Functional requirement specification design of information system, modernization of shopping center, July 2000.
My humble opinion on attaching importance to brand equity management, business research, April 5438+0, 2006.
Analysis of competition situation and integration of marketing elements in Heilongjiang beer market, Journal of Harbin University of Commerce, February 5438+0, 2006.
Making Information System on Demand (I), China Business Daily, 1999, 12/7.
Making Information System on Demand (II), China Business Daily, 1999, 12/ 14.
WTO and the Reconstruction of Enterprise Marketing Management System in China, Business Research, 200 1/4.
The influence of WTO on China's retail enterprises and its countermeasures, Heilongjiang Foreign Trade and Economic Cooperation 200 1/2.
4. Reward situation
In February 2004, he was an outstanding ideological and political worker in Heilongjiang Province.
In July, 2003, the construction of marketing talents training mode system based on factor integration won the second prize of teaching achievement in Heilongjiang Province and the second prize of excellent teaching achievement in Harbin University of Commerce.
In February, 2003, he was awarded as the outstanding teacher of Harbin University of Commerce in 2002.
In June 2002, he won the first prize of the teaching demonstration grand prix of Harbin University of Commerce.
In June, 2002165438+1October, the project "Research on Famous Brand Strategy of Catering Enterprises" won the National Education Achievement Award of Catering Industry (China Cuisine Association).
200 1 "Quality Education: Research Report on Marketing Teaching Reform" won the first prize of teaching achievement in Heilongjiang Province and the first prize of excellent teaching achievement in Harbin University of Commerce 200 1 (ranking: first place).
200 1 "modern management mode and functional requirements specification of information system" won the third prize of scientific and technological progress of Heilongjiang information industry department (ranking: first place).
200 1 Applied Research on Accounting Methods of Commercial Projects and Realization of Accounting System won the third prize of Science and Technology Progress of Heilongjiang Information Industry Department (ranking: seventh).
In 2000, marketing won the second prize of the first excellent CAI courseware (electronic teaching plan) of Harbin University of Commerce.
65438-0999 "Research and Design of Business Information Infrastructure" won the first prize of scientific and technological progress of the State Bureau of Domestic Trade (ranking: second place).
1999 "Research on the Training of Marketing Professionals in 21Century" won the first prize of teaching achievements in Heilongjiang ordinary universities and the second prize of excellent teaching achievements in Harbin University of Commerce1999 (ranked third).
1998 was awarded the excellent tutor of graduation thesis and graduation design of Harbin University of Commerce.
1998, won the first prize of excellent teaching plan evaluation in the first semester of the 97-98 academic year in Harbin University of Commerce.
1995, awarded 1994-95 as one of the top ten young teachers in Harbin University of Commerce.
1993 won the first prize of the 2nd Young Teachers' Classroom Teaching Competition of Harbin University of Commerce and the first prize of the 2nd Young Teachers' Classroom Teaching Competition of Business Administration Branch.