Suning Appliance's return on net assets has increased year by year, and its market share has increased, but its net profit has decreased year by year. How to analyze the company's operating conditions? Explain what? The shares of the board of directors are linked to the net profit, and the scale, that is, the sales increase year by year, but the profit is getting thinner and thinner.

So on the surface, the shares of the board of directors are increasing year by year according to the scale, that is, sales, while the market profit is due to the market competition such as the rise of online shopping and price war, the rent of traditional stores is increasing year by year, and the labor cost is increasing year by year.

Analysis: How to improve the net profit is the theme.

For example, how to improve Suning's market share, how to improve Suning's overall market competitiveness and market share, and so on. How to reduce the rent of traditional stores, how to reduce the cost of manpower use, and how to reduce the cost of marketing and promotion without changing the effect.

Think more, this is a big topic.