Text/Chen Xiong
The Zhang family of Chu and the Li family of Zheng have been doing business for generations and are old rivals in the market. The two families fought against each other, winning and losing, and both accumulated considerable wealth.
The Zhang family of Chu passed on to Zhang Wei's generation and began to do jewelry business, which was very good. In contrast, the Zheng Li family spread to Li Zhi's generation, and business began to decline.
Li Zhi decided to put down his face and go to Zhang Wei's jewelry store to learn from it.
As soon as Li Chi Ngai entered the store, he happened to meet Zhang Wei, the boss, and exchanged a few commonplaces with Zhang Wei. He began to look at the beautifully decorated shop. He was fascinated by a beautiful box in the window.
What a beautiful box!
Li Zhi asked the clerk to show him the box. He found that the box was made of excellent magnolia, which gave off a very unique fragrance. This fragrance didn't feel special at first, but it will last for a long time. It is conceivable that the manufacturer must have smoked the box with an expensive spice for a long time. Look at the box, which is decorated with 18 gems, 9 roses and 3 emeralds, forming a beautiful "heart" shape.
Li Zhi opened the box and found a pearl in it. However, the color is very general.
Li Zhi asked Zhang Wei, "How much is this pearl?"
Zhang Wei smiled and said, "If boss Li wants it, I will give you a 20% discount and sell it to you at 1000 yuan!"
According to Li Zhi's experience of running around doing business for many years, this pearl is worth 2000 yuan at most, which means that the box of Zhang Wei will cost 8000 yuan. Although this box is very good, it is not worth so much money. So I bargained with Zhang Wei: "I don't want pearls, I want this box. Can Zhang Ge sell it to me 1000? "
Zhang Wei flatly refused: "You bought the box. My pearl is like a hairless chicken. How do I sell it? "
But Li Zhi loved this box so much that he gritted his teeth and bought this pearl for 1000 yuan. He took the box, but the pearl was not returned to Zhang Wei. Maybe he thought to himself, "Zhang Wei, you are black enough. Why should I return the pearl to you? "
As soon as Li left, Zhang Wei blew at his son: "Son, did you see it?" This is the 1908 pearl I sold by the box! "
The son was deeply impressed: "Even our old rival Li Zhi was framed this time!"
Zhang Wei said with a smile: "Urge the workshop director of the packaging department to let the workers work overtime to produce boxes, and strive to list our company in Xianyang before the end of the year!"
But what Zhang Wei didn't expect was that two weeks later, the State Administration for Industry and Commerce of Chu found Zhang Wei and pointed out that the jewelry boxes he produced were counterfeit products and all of them should be confiscated. The staff of the industrial and commercial bureau showed Zhang Wei a new box. When Zhang Wei saw this box, he was shocked. Isn't this the box he sold to Li Zhi? Just add a few lines: This bag has obtained an exclusive patent in Li Zhi with the patent number 123456789, and counterfeiting will be investigated.
In this way, Zhang Wei's pearl box was discontinued and lost to Li Zhi. Zhang Wei's jewelry business suffered great setbacks and was left out in the cold.
A month later, Zhang Wei saw from Xianyang Evening News that Li Zhicheng set up an advertising culture communication company, which specialized in grabbing goods and became the richest man in Zheng almost overnight.
In the past, merchants in the country had no awareness of trademark registration. When Li Zhi registered their trademark, he remembered to negotiate with Li Zhi. Li Zhi, empty-handed, transferred the trademarks of these manufacturers to them at a high price. The registered trademarks of Li Zhi are: Qu Yuan Beer, Mencius Schoolbag, Zhang Yi Runhou Tablet, Luji Bird Cage, Ziya Fishing Gear ... The manufacturers registered in Li Zhi hate Li Zhi's guts and want to eat his flesh and sleep his skin, but the trademarks registered in Li Zhi are completely legal, so the merchants can only admit that they are unlucky.
After reading it, Zhang Wei sighed and immediately called his son to announce the temporary decision: "You will leave tomorrow and report to Xianyang University as soon as possible to study law!"
A new explanation of buying bamboo slips and returning pearls.
Text/Zhang Hongling
I bought that wooden box and returned the pearls inside. Chu people who sell pearls laugh until Zheng people who buy bamboo slips go far away. He doesn't even know that pearls are more valuable than bamboo slips. What a fool. The Zheng people who bought the urn turned a deaf ear to the criticism of the Chu people and strode away. He is in a good mood at this time, because he bought the rafters as he wished. But as we all know, it is not worth the loss to buy only one packaging box with the money for buying pearls.
The Chu people selling pearls laughed so hard that their pockets were full of silver. He thought that if they sold the orb again, it would be equivalent to selling a orb twice. Really lucky. So he put the orb on the table and shouted, and the people around him coaxed him, but he took one look and walked away, talking about the night pearl. It's just a broken glass ball and you want to cheat in public. No The Chu people quickly defended, but no one believed them. Night pearl? Is there anyone who sells night pearls like you? If you don't even have a box, a fool will believe that you are a night pearl. The Chu people escaped.
As for the buyer Zheng, he went to the east end of the market and also sold pearls. In less than an hour, ten beads were sold. Oh, no wonder he only wants one tree. So he has his own sphere? This is all wet! What he sells is not treasure beads at all, but worthless glass beads!
How did this happen? It turns out that pearls are worthless without its beautiful box packaging; Because no one believes it is a pearl. On the contrary, if you put a glass ball in that exquisite packaging box, it will become a priceless night pearl. Because no one doubts, can you not believe it?
So, everything is reasonable. So why is the annual Mid-Autumn Moon Cake Competition not about mooncakes, but about boxes of mooncakes?
Stop over-packaging
Wen/bian ren
The National Development and Reform Commission and the Ministry of Commerce recently jointly issued a document to stop the over-packaging of goods.
What is "over-packaging"? The ancients had good examples. "Everything is done by Han Feizi, the foreign reserve tells the left" writes: "Some Chu people sell their pearls to Zheng, which are Mulan's cabinets, including Gui Xiang, pearls, jade, roses, feathers and jade, and Zheng people buy their rafters and return their pearls." This is the origin of the famous idiom "buy gifts and return pearls". Although this fabled story is a mockery of Zheng people, there is an old saying, and we can't help but see that the "over-packaging" of Chu people misled Zheng people.
Thousands of years have passed, and the luxury of "bamboo slips" has really been magnified in our consumption life today. The excessive packaging of various commodities is dazzling, especially the Mid-Autumn moon cakes. This timely food, in the packaging patterns emerge in endlessly, reached the peak. Compared with today's people, the packaging techniques of "cinnamon pepper, pearl jade, rose and feather cui" in ancient times are really insignificant.
Cartons, wooden cases, iron boxes, or gold, or silver, or copper, one layer, two layers, or three layers. In short, a piece of moon cake is almost hidden in the boudoir, and its packaging is already several times the packaging value. The idea of "packaging" is still developing, and the means of "packaging" are still expanding: foreign wine, famous tea, ancient coins, celadon, and a small box of moon cakes are so complicated that the simplest meaning of eating is stifled that ordinary people can only "stay away from it"; And where do a lot of "luxury moon cakes" go every year? The details are really hard to ask. Sorry for his misfortune, do we still have the courage to turn the pearl upside down?
Stop over-packaging and start with moon cakes! Not only to save material resources and prevent a lot of secondary environmental hazards, but more importantly, don't let this beautiful food that has been passed down for thousands of years get another unpleasant smell. Needless to say, some moon cakes have made us smell the taste of "the meaning of drunkenness is not the wine". Putting the keys of luxury rooms and luxury cars in the bag has made the price of "moon cakes" rise to several hundred thousand yuan. This is no longer a package, but a naked gift bribe for them. Overpackaging has evolved into a breeding ground for corruption!
Stop over-packaging, which is the need of an economical society; Stop over-packaging and need a clean society! !